Sign up to save your podcasts
Or
Share Coles CMO Lisa Ronson on media mix, the rise of TV and newspapers and splitting marketing for a post-COVID strategy
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Coles CMO Lisa Ronson on media mix, the rise of TV and newspapers and splitting marketing for a post-COVID strategy
The Coles research and insights team is feeding the broader marketing operation daily on insights and messaging strategies coming from what Google and Facebook are capturing in search and social and what the just-overhauled creative and media agency partners are tapping from international markets that are weeks ahead of the Australian COVID-19 situation. She talks with Mi3 Executive Editor Paul McIntyre.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
View all episodes
By Mi3 & iHeart Podcasts AustraliaThe Coles research and insights team is feeding the broader marketing operation daily on insights and messaging strategies coming from what Google and Facebook are capturing in search and social and what the just-overhauled creative and media agency partners are tapping from international markets that are weeks ahead of the Australian COVID-19 situation. She talks with Mi3 Executive Editor Paul McIntyre.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
More shows like Mi3 Audio Edition
View all
Football Daily
1,024 Listeners
Azeem Azhar's Exponential View
614 Listeners
The Diary Of A CEO with Steven Bartlett
8,462 Listeners
If You're Listening
305 Listeners
Squiz Today
48 Listeners
Mumbrellacast
1 Listeners
Nudge
177 Listeners
Full Story
163 Listeners
In Clear Focus
10 Listeners
Uncensored CMO
45 Listeners
FEAR & GREED | Business News
13 Listeners
The Next Wave - AI and The Future of Technology
55 Listeners
Chanticleer
18 Listeners
The Fin
18 Listeners
The Rest Is Politics: US
2,155 Listeners