College football commissioners are officially restarting their search for a new College Football Playoff model. With the 12-team playoff on the horizon and concerns mounting over auto-bids, conference power dynamics, and long-term media contracts, the pressure is on to build a sustainable future for the sport. We break down what this means for the Big 12, how the SEC and Big Ten might shape the conversation, and whether a fair and balanced system is even possible.

Keywords:
College Football Playoff, CFP expansion, college football commissioners, playoff model reset, Big 12 football, SEC, Big Ten, ACC, realignment, media rights, college football future, CFP negotiations, 12-team playoff format, NCAA football playoffs

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