Colour Kristina Talks Podcast for Hairdressers

Would you like to write blogs or write for industry mags? Keen to share your biz news to your local community online groups, but just don't know where to start?

Yes of course you do!!

And the great news is, that you can do this yourself without the expense of paying a PR agency.

Learn my 3 easy steps to help bring exposure to you and your biz. I share my approach for doing your own PR, plus give you a sample press release template on my website blog page, as your downloadable freebie resource.

I am really excited about this episode because marketing and public relations is something you can manage yourself, when you have a few insider tips to know how to do so. Because after all, you know you and you know what type of work you want to attract, right? And just in case you are not sure who your dream client is, or what sort of work you want to attract I suggest listening to Episode 9 of the Colour Kristina Talks podcast where I share tips on creating a niche clientele plus tips on building a personal brand.

I even share my own brand’s mood boards on my website blog page to help you feel inspired to create your own brand colours and mood board, as the downloadable learning resource to help you get started on your own branding with clarity (EP 9).

My photographic work has been published in over 30 countries.

I have been interviewed and quoted in magazines that include Vogue, Cleo, Cosmo, Oyster, Harpers & YEN which are aimed at consumers and clients. Plus I have been a regular contributor to industry media within Australia an internationally.

Here are the 3 things you NEED TO KNOW about how to write a media release:

• STEP 1 - Write a list of every magazine or print publication you would like to be featured in, and then write down the reason why. This could include industry or consumer magazines, or online social media communities where you ideal clients hang out.
• STEP 2 - Research the names of each publications editor or publisher or best person to contact, or the name of group administrators. This step takes a little time to complete, but is necessary to have your media database ready for launching your media releases.
• STEP 3 - Create a media release. I have created a few samples and a template for you to look at in a mini ebook on my website. This ebook suggests a few different page layouts and a checklist of things to include in each media release. And send out to relevant places.

I share my exact approach for this type of exposure and share with you a sample press release template on my website as your downloadable freebie resource, when you head to the blog page. This will be a game-changer for you if you are currently sitting nervously at your computer not sure where to start or how to layout the page or email.

Would you like to write blogs or write for industry mags? Keen to share your biz news to your local community online groups, but just don't know where to start?

Yes of course you do!!

And the great news is, that you can do this yourself without the expense of paying a PR agency.

Learn my 3 easy steps to help bring exposure to you and your biz. I share my approach for doing your own PR, plus give you a sample press release template on my website blog page, as your downloadable freebie resource.

I am really excited about this episode because marketing and public relations is something you can manage yourself, when you have a few insider tips to know how to do so. Because after all, you know you and you know what type of work you want to attract, right? And just in case you are not sure who your dream client is, or what sort of work you want to attract I suggest listening to Episode 9 of the Colour Kristina Talks podcast where I share tips on creating a niche clientele plus tips on building a personal brand.

I even share my own brand’s mood boards on my website blog page to help you feel inspired to create your own brand colours and mood board, as the downloadable learning resource to help you get started on your own branding with clarity (EP 9).

My photographic work has been published in over 30 countries.

I have been interviewed and quoted in magazines that include Vogue, Cleo, Cosmo, Oyster, Harpers & YEN which are aimed at consumers and clients. Plus I have been a regular contributor to industry media within Australia an internationally.

Here are the 3 things you NEED TO KNOW about how to write a media release:

• STEP 1 - Write a list of every magazine or print publication you would like to be featured in, and then write down the reason why. This could include industry or consumer magazines, or online social media communities where you ideal clients hang out.
• STEP 2 - Research the names of each publications editor or publisher or best person to contact, or the name of group administrators. This step takes a little time to complete, but is necessary to have your media database ready for launching your media releases.
• STEP 3 - Create a media release. I have created a few samples and a template for you to look at in a mini ebook on my website. This ebook suggests a few different page layouts and a checklist of things to include in each media release. And send out to relevant places.

I share my exact approach for this type of exposure and share with you a sample press release template on my website as your downloadable freebie resource, when you head to the blog page. This will be a game-changer for you if you are currently sitting nervously at your computer not sure where to start or how to layout the page or email.

Would you like to know if there is a secret sauce for success? And why does it appear on social media that some hairdressers have success due to a series of lucky breaks? 

In this episode I interview Expert Educator and Salon Owner, Tom White, about haircutting, hard work and how to have fun doing what you do every day behind the salon chair. 

He shares loads of tips for hairdressers across his social media channels, as well as touring the globe teaching hairdressers the fundamentals for cutting hair with Aussie brands, Little of the Top and evo haircare. Tom is the current Australian Mens Hairdresser of the Year plus an all round excellent guy that I love to see at industry events.

When you listen to this podcast episode, you will learn how to create an annual hair plan and setup structured approaches to your consultations... plus so much more!

Warning!! There are a few F*#^ bombs and explicit language, because the man is passionate about his craft. In fact, I would go as far to say he is a bloody legend! 

Enjoy hair lovers x K

Would you like to know if there is a secret sauce for success? And why does it appear on social media that some hairdressers have success due to a series of lucky breaks?  In this episode I interview Expert Educator and Salon Owner, Tom White, about haircutting, hard work and how to have fun doing what you do every day behind the salon chair. 

He shares loads of tips for hairdressers across his social media channels, as well as touring the globe teaching hairdressers the fundamentals for cutting hair with Aussie brands, Little of the Top and evo haircare. Tom is the current Australian Mens Hairdresser of the Year plus an all round excellent guy that I love to see at industry events.

When you listen to this podcast episode, you will learn how to create an annual hair plan and setup structured approaches to your consultations... plus so much more!

Warning!! There are a few F*#^ bombs and explicit language, because the man is passionate about his craft. In fact, I would go as far to say he is a bloody legend! 

Enjoy hair lovers x K

Episode 11 of the Colour Kristina Talks Podcast is all about collaborations and the importance of voice messages to connect with others. If you want to learn my exact steps for collaborations and how I change enquiries into paying clients, this is the podcast for you!

Can you guess what my favourite "C" word is?!

Need a clue hair lovers? Here it is....  It's collaboration!!

This is the best way to work if you want to truly mix things up or come up with new ideas is to collaborate with others.

Collaborating with other artists in an integral part of our creative journey as a hairdresser. We are pushed beyond our creative beliefs and limits. This is how we produce “next level hair”.

Lately, I have been embracing the year of the voice with this podcast to have conversations with incredible guests and share their stories. Plus I have been looking at new ways to connect with clients or social media friends with voice.

Here are my top 3 tips for voice connections to strengthen your touch points and transform an enquiry into a paying client or to create a collaboration relationship come to fruition:

1. Instagram now has voice message
2. Texting is great but sending a voice message is even better
3. Have you heard of the free app called VOXER? Unlimited length for voice recordings. It's and incredible free app to build rapport and connections with your voice.

Building connections in the technology age can be hard, but with the sound of a voice being sent we can have a more human connection. Remember people buy from people.

Listen to learn more x K

Episode 11 of the Colour Kristina Talks Podcast is all about collaborations and the importance of voice messages to connect with others. If you want to learn my exact steps for collaborations and how I change enquiries into paying clients, this is the podcast for you!

Can you guess what my favourite "C" word is?!

Need a clue hair lovers? Here it is....  It's collaboration!!

This is the best way to work if you want to truly mix things up or come up with new ideas is to collaborate with others.

Collaborating with other artists in an integral part of our creative journey as a hairdresser. We are pushed beyond our creative beliefs and limits. This is how we produce “next level hair”.

Lately, I have been embracing the year of the voice with this podcast to have conversations with incredible guests and share their stories. Plus I have been looking at new ways to connect with clients or social media friends with voice.

Here are my top 3 tips for voice connections to strengthen your touch points and transform an enquiry into a paying client or to create a collaboration relationship come to fruition:

1. Instagram now has voice message
2. Texting is great but sending a voice message is even better
3. Have you heard of the free app called VOXER? Unlimited length for voice recordings. It's and incredible free app to build rapport and connections with your voice.

Building connections in the technology age can be hard, but with the sound of a voice being sent we can have a more human connection. Remember people buy from people. Listen to learn more x K

In Episode 10 of the Colour Kristina Talks Podcast, I am really excited to be talking with renowned Master Colorist and Expert Color Educator, David Stanko.

For more than 21 years, David played a pivotal role in Redken's global product launches, including educating and inspiring hair color professionals around the world. I personally have worked with him on numerous projects in the American hairdressing event circuit. When I was a Global Educator for Redken 5th Ave NYC, I first met David and worked closely with him launching Blonde Glam at MainStage events.

Read the show notes www.kristinarussell.com.au/10

In Episode 10 of the Colour Kristina Talks Podcast, I am really excited to be talking with renowned Master Colorist and Expert Color Educator, David Stanko.

For more than 21 years, David played a pivotal role in Redken's global product launches, including educating and inspiring hair color professionals around the world. I personally have worked with him on numerous projects in the American hairdressing event circuit. When I was a Global Educator for Redken 5th Ave NYC, I first met David and worked closely with him launching Blonde Glam at MainStage events.

Read the show notes www.kristinarussell.com.au/10

This episode shares how to attract your dream clientele in the salon, utilising social media and your website with strategic personal branding. Learn my exact steps to discover how to create niche services, that help you stand out from the crowd and attract the work that you love to do.

I am a Sydney based Haircolour Expert that specialises in complex colour transformations, red/copper hair, blondes, and fussy clients. I share the steps that I took to rebrand in the last 18 months, including a new website, new branding, and working to share content on my socials that I want to attract back into my salon life. My client requests have increased, and my clientele is varied seeking creative and corrective haircolour’s. This keeps me in my genius zone where I love to be offering services I deliver with exceptional quality because it’s my niche.

Learn how to create this scenario for your own salon business, or clientele, with an understanding of why rebranding may be the best thing for your biz right now if your vibe is not currently attracting your tribe.

This episode shares how to attract your dream clientele in the salon, utilising social media and your website with strategic personal branding. Learn my exact steps to discover how to create niche services, that help you stand out from the crowd and attract the work that you love to do.

I am a Sydney based Haircolour Expert that specialises in complex colour transformations, red/copper hair, blondes, and fussy clients. I share the steps that I took to rebrand in the last 18 months, including a new website, new branding, and working to share content on my socials that I want to attract back into my salon life. My client requests have increased, and my clientele is varied seeking creative and corrective haircolour’s. This keeps me in my genius zone where I love to be offering services I deliver with exceptional quality because it’s my niche.

Learn how to create this scenario for your own salon business, or clientele, with an understanding of why rebranding may be the best thing for your biz right now if your vibe is not currently attracting your tribe.