Sign up to save your podcasts
Or
Share Comcast ad boss on the double standards between TV and digital media
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Comcast ad boss on the double standards between TV and digital media
This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded.
Guest: James Rooke
Host: Mike Shileds
In Partnership with: Beet.TV
Produced by: Fresh Take
View all episodes
By Mike Shields
4.8
4343 ratings
This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded.
Guest: James Rooke
Host: Mike Shileds
In Partnership with: Beet.TV
Produced by: Fresh Take
More shows like Next in Media
View all
The Tim Ferriss Show
16,080 Listeners
Pivot
9,140 Listeners
Channels with Peter Kafka
552 Listeners
Founders
1,877 Listeners
AdExchanger
70 Listeners
Bloomberg Business of Sports
148 Listeners
The CMO Podcast
348 Listeners
The Prof G Pod with Scott Galloway
5,312 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,095 Listeners
The Powers That Be: Daily
357 Listeners
The Town with Matthew Belloni
996 Listeners
Marketecture: Get Smart. Fast.
21 Listeners
AdTechGod Pod
29 Listeners
BG2Pod with Brad Gerstner and Bill Gurley
459 Listeners
Prof G Markets
1,048 Listeners