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Comcast ad boss on the double standards between TV and digital media
This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded.
Guest: James Rooke
Host: Mike Shileds
In Partnership with: Beet.TV
Produced by: Fresh Take
View all episodes
By Mike Shields
4.8
4343 ratings
This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded.
Guest: James Rooke
Host: Mike Shileds
In Partnership with: Beet.TV
Produced by: Fresh Take
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