Do something.

That’s what The Wine Bible author and wine expert Karen MacNeil said to herself when she was thinking about media stories focusing on alcohol’s negative effects - but not the positive communal, cultural, historic and yes, cardiac health aspects of wine.

Now there is a new campaign to bring people back to the table, the communal table, not necessarily the bar.

It is called Come Over October. And today on the podcast, we get the lowdown on this effort and why you might wanna give it a try.

Karen’s brainstorm about wine bringing people together quickly caught on. She enlisted wine communicator wizes Kimberly Noelle Charles, DipWSET, of Charles Communications and Gino Colangelo of Colangelo & Partners to work together fleshing out a campaign and spreading the word.

Karen returns to Sip Sip Hooray (link to her previous episode below). She is joined by Joseph Phelps Vineyards Maison President David Pearson to share with our listeners what Come Over October is - and isn’t (hint: it’s not a wild party) and why it matters.