August 16, 2018

Comic Con International

Listen Later

1 hour 32 minutes

Webcomics warlocks Dave Kellett and Brad Guigar talkin’ shop! Dave Kellett has returned from his 20th appearance at Comic Con International in San Diego — and it was a huge success! He shares the strategies he used to beat the odds and make a profit at an incredibly demanding show. Plus... booth barnacles, Hollywood scouts and the religious pugs.

Show notes

00:00 — Religious pugs and other oxymorons

02:34 — The new pedestrianized Comic-Con frontage

05:45 — Hard times in Hall H? — Marvel and Disney's reduced presence impacted foot traffic on the floor

11:51 — Dave's best Comic-Con ever

12:59 — The Webcomics section of the show has shrunk

15:25 — Small Press and Artist Alley

21:19 — Selling long-form vs selling short-form comics

29:24 — Flyer advice

32:33 — The Big Takeaway... the show is about the Experience for most people. It's not about buying your book. And (ironically) understanding that concept can help you improve sales.

37:58 — How can you offer an Experience?

50:38 — Using Instagram to increase convention sales

54:25 — Booth Barnacles

01:05:39 — The most brilliant Booth-Barnacle strategy ever

01:10:06 — Are YOU a Booth Barnacle?

01:17:55 — Think about your visual branding

01:23:39 — Does this mean comic conventions are "back"?

01:26:21 — Hollywood scouts and how to mess with their heads

Great rewards when you support ComicLab

$2 — support the show

$5 — submit a question for possible use on the show AND get the exclusive ProTips podcast

$10 — record an audio question for possible use on the show AND get the exclusive ProTips podcast

$50 — Sponsor the show! We’ll read a brief promo for your comic/product and read it twice during the show AND you get the exclusive ProTips podcast

Brad Guigar is the creator of Evil Inc and the editor of Webcomics.com

Dave Kellett is the creator of Sheldon and Drive.

You get great rewards when you join the ComicLab Community on Patreon

$2 — Early access to episodes
$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

...more

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Comic Lab

By Brad Guigar and Dave Kellett

4.9

310310 ratings

August 16, 2018

Comic Con International

Listen Later

1 hour 32 minutes

Webcomics warlocks Dave Kellett and Brad Guigar talkin’ shop! Dave Kellett has returned from his 20th appearance at Comic Con International in San Diego — and it was a huge success! He shares the strategies he used to beat the odds and make a profit at an incredibly demanding show. Plus... booth barnacles, Hollywood scouts and the religious pugs.

Show notes

00:00 — Religious pugs and other oxymorons

02:34 — The new pedestrianized Comic-Con frontage

05:45 — Hard times in Hall H? — Marvel and Disney's reduced presence impacted foot traffic on the floor

11:51 — Dave's best Comic-Con ever

12:59 — The Webcomics section of the show has shrunk

15:25 — Small Press and Artist Alley

21:19 — Selling long-form vs selling short-form comics

29:24 — Flyer advice

32:33 — The Big Takeaway... the show is about the Experience for most people. It's not about buying your book. And (ironically) understanding that concept can help you improve sales.

37:58 — How can you offer an Experience?

50:38 — Using Instagram to increase convention sales

54:25 — Booth Barnacles

01:05:39 — The most brilliant Booth-Barnacle strategy ever

01:10:06 — Are YOU a Booth Barnacle?

01:17:55 — Think about your visual branding

01:23:39 — Does this mean comic conventions are "back"?

01:26:21 — Hollywood scouts and how to mess with their heads

Great rewards when you support ComicLab

$2 — support the show

$5 — submit a question for possible use on the show AND get the exclusive ProTips podcast

$10 — record an audio question for possible use on the show AND get the exclusive ProTips podcast

$50 — Sponsor the show! We’ll read a brief promo for your comic/product and read it twice during the show AND you get the exclusive ProTips podcast

Brad Guigar is the creator of Evil Inc and the editor of Webcomics.com

Dave Kellett is the creator of Sheldon and Drive.

You get great rewards when you join the ComicLab Community on Patreon

$2 — Early access to episodes
$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

...more

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