Today's show is brought to you by Hogan's Alley, the fantastic magazine devoted to comics history, cartoonists, and the art form we love. Visit HoganMag.com and use the discount code COMICLAB10 for 10% off.

Dave Kellett is back from San Diego Comic-Con 2026, and he brought receipts! After 27 years of exhibiting at the show, Dave just had his best Comic-Con ever — including an absolutely bonkers $6,000 Sunday.

But a big gross number doesn't necessarily mean a big payday. Brad and Dave dig into the actual economics of exhibiting at one of the world's biggest conventions: booth fees, sales tax, travel, merchandise, lost studio time, and the advantages Dave has because he lives within driving distance of San Diego. After roughly $19,600 in gross sales, Dave estimates his actual profit at about $11,000.

Then, they get into the stuff you can actually use at your next convention:

This week's episode is sponsored by Hogan's Alley, the fantastic magazine devoted to comics history, cartoonists, and the art form we love.

Visit HoganMag.com and use the discount code COMICLAB10 for 10% off.

Dave had another 15–20 Comic-Con topics he wanted to cover, so we're continuing the conversation on ComicLab Pro Tips with a deeper dive into conventions, exhibiting, merchandising, and Dave's approach to making a convention financially worthwhile. To hear those episodes, join us at Patreon.com/ComicLab.

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Cartoonist Fran Sundblad, creator of Tiff & Eve, joins Brad for a wide-ranging conversation about creating character-driven comics, finding an audience on Reddit, and learning when not to chase the algorithm.

Fran traces Tiff & Eve from its beginnings in her sketchbook to a comic that regularly reaches thousands of readers. She explains how Tiff and Eve represent two very different impulses — Tiff as the superego and Eve as the id — and shares a terrific character-development exercise: Lock your character in a room and ask what they do next. If you don't know the answer, you probably don't know the character well enough yet.

Fran and Brad also talk about finding humor in the characters themselves rather than building every strip around a traditional punchline. That approach has helped Tiff & Eve explore Fran's experiences as a trans woman while remaining first and foremost a funny comic about two friends.

In this episode:

Fran's experience offers an especially useful reminder for cartoonists trying to build an audience online: don't confuse attention with audience growth. A trendy comic might earn tens of thousands of upvotes, but the work that builds a lasting readership is the work that gives people a reason to come back for your characters.

Find Fran Sundblad and Tiff & Eve:

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Although we typically focus on the bright side of being independent cartoonists, a listener asks us to address the downside of webcomics. We'll talk about time management, burnout, financial insecurity, and reader interactions. Then we realize that all those drawbacks have one very important thing in common — and it's not what you'd expect!

TODAY’S SHOW

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Is your Patreon actually growing—or are new members disguising a retention problem? Brad walks Dave through the process of calculating churn rate and shows how one number can unlock a much clearer understanding of a membership business. They discuss subscriber retention, lifetime value, onboarding, well-timed interventions, and how to determine whether advertising or convention appearances are truly worth the investment. Then, Dave asks whether publishing a children’s book page by page on his existing webcomic could finally help him finish it.

Topics include:

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

What belongs at the beginning of your book? Brad and Dave discuss whether an anti-AI statement offers creators any meaningful protection, break down the information that belongs on a copyright page, and explore the many ways cartoonists can approach the first page of a story or chapter. The best opening isn’t determined by a universal rule—it should establish the right expectations, reflect the story you’re telling, and give readers a reason to keep going.

Topics include:

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Cartoonist and author Dylan Meconis joins Dave Kellett to discuss marketing middle-grade webcomics, working with fans who offer to translate your work, and finding the right balance between control and accessibility. They also share practical advice for cartoonists creating an autobiographical avatar — including how simplification, posture, clothing, line quality, and tone can make a character feel unmistakably like you.

Topics include:

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

This week, Brad and Dave talk about the best business model for longform webcomics — and why putting your comic online for free is still the strongest way to build a sustainable career. Also: Kickstarter’s late-pledge and pledge-manager tools, the difference between market research and mirror research, and how to keep going when your first posts get nothing but crickets.

ON THIS WEEK'S SHOW...

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Dave Kellett returns from his first-ever college reunion with a full heart — and a renewed appreciation for old friends, running jokes, and the occasional listener washing dishes through the cold open. From there, Brad and Dave dig into one of the trickiest parts of writing comics: how much work should the reader have to do to “get” the punchline?

Using Brad’s motorcycle-jump-over-a-ravine metaphor, they discuss why wider joke “canyons” can create bigger laughs, why shorter jumps can feel merely “technically funny,” and why the best cartoonists learn how to build strong launching ramps while understanding that every reader brings a different landing ramp.

Also in this episode: How to show music in a silent medium, why semi-realistic comics should still embrace comics iconography, a quick San Diego Comic-Con update, Bluesky’s expanded image carousel, and why obsessing over analytics can become a form of creative procrastination.

Topics covered in this episode include:

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

This week, Brad and Dave discuss one of the easiest traps for independent creators to fall into: Outsourcing important business or creative decisions to reader polls. Audience feedback can be useful, but when creators ask readers to steer decisions about Patreon tiers, Kickstarter rewards, publishing strategy, or creative direction, they often get noisy, contradictory advice that can lead them away from their own best judgment.

Topics covered in this episode include:

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

This week, Brad and Dave discuss what happens after a cartoonist achieves the dream: making a living from comics. They explain why success can create its own time-management problems, how to protect the thing that’s already working, and why adding books, Kickstarter campaigns, merch, newsletters, or conventions should happen gradually. They also talk about practical systems for numbering webcomic pages, naming files, and keeping longform comics organized over time.

Main topics covered

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

If you'd like a one-on-one consultation about your comic, book it now!

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.