The grid is straining under AI-driven demand, aging infrastructure, and climate-fueled weather events — and Robert W. Cross believes the answers already exist. The harder question is whether the industry can come together to deploy them. In this episode, host Elisa Wood talks with Cross, founder of Cross Consulting and principal at the cleantech design studio Outfit, about why distributed energy may be the relief valve utilities need, why storytelling is the industry's most underrated tool, and what he's building at The Great Transformation 2026, a curated, single-track summit in Bend, Oregon (July 8–10).

They dig into the collision between an "irresistible force" — distributed energy resources — and the "immovable object" of the legacy utility model, the gap between feasibility and bankability, and why Cross is intentionally designing his event to create constructive professional conflict. It's a candid conversation about scale, finance, policy whiplash, and the case for getting builders, bankers, regulators, and dreamers into the same room.

Learn more and subscribe to the free newsletter at energychangemakers.com.