Customer experience is one of the true differentiators in a person's online shopping experience. With more people shopping online than ever before, it's important that you, the merchant, pay attention to every step of the customer journey, providing multiple opportunities to delight your customers.
This week on the podcast we're starting a three-part series on the many opportunities to delight your customers in three phases: before the sale, after the sale but before delivery, and after delivery. This week's episode covers everything you need to optimize before the sale.