Commerce Tea

Commerce Tea

By Rhian Beutler, Kelly VaughnBusinessEntrepreneurshipNewsTechnologyBusiness News
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Commerce Tea episodes

  • Ep.25 – Prepare your store for the holidays

    Are you excited for BFCM? I know we said we were done with the last episode, but… we lied.  Here’s why: there is so much to cover, and we want to make sure you know everything you need to know going into the holiday shopping season.

    This week we’re talking more about content and product offering during the holidays.

    49 min
  • Ep.24 – Forming brand partnerships
    Running an online store can feel isolating, but you don’t have to go at it alone! Brand partnerships are a great way to increase revenue by collaborating with other creators. This week on the podcast we’re talking with Keir Whitaker about brand partnerships and what makes them so successful.
    45 min
  • Ep.23 – SEO vs. UX: Battle Royale

    You want your store to look good, and so do we. But there has to be a balance struck between looking good, performing well, and discoverability. This is a conversation that can get pretty heated between designers, developers, and SEO professionals. But we need to talk about it, because it impacts your store dramatically.

    So what takes precedence? Search Engine Optimization or User Experience? Is it either or in this battle royale? Or is it a blend of both? Today it’s just us - Kelly and Rhian Talking about two things we know best from opposite sides of the same coin.

    47 min
  • Ep.22 – How to make your Shopify store accessible
    If you’ve listened to any of our podcast episodes, you know the one thing that makes its way into every episode is accessibility. It’s not only important: it’s absolutely necessary for your store to be accessible. This week on the podcast we’re talking with Ilana Davis about all things web accessibility: what it means, why it’s important, and tips to make your Shopify store accessible.
    53 min
  • Ep.21 – Leadership lessons with Kat Cole
    With the rush of the holiday shopping season starting earlier this year, chances are you’re wondering if now’s the time to begin hiring additional help for your business. This week on the podcast we’re chatting with Kat Cole, COO and President of Focus Brands, about hiring, company culture, and leadership.
    46 min
  • Ep.20 – [BONUS] Do I need a custom app for my Shopify store?

    We all know there are a multitude of Shopify apps in the App Store for what seems like every need possible. But what if you can’t find an app that does exactly what you need? If you have more unique needs, you may find that you need a custom app built.

    For this month’s Shopify Plus bonus episode, we’re chatting with Gavin Ballard, CEO of Disco Labs and Shopify Plus partner based in Melbourne, Australia. Gavin’s our resident expert on all things custom apps: advantages, disadvantages, and what to expect from costs to buildout.

    41 min
  • Ep.19 – Another Black Friday Cyber Monday (BFCM) podcast episode
    Have you heard enough about Black Friday Cyber Monday yet? Because GUESS WHAT WE’RE TALKING ABOUT!!!!!! In case you haven’t heard, BFCM is looking vastly different this year, and there are a lot of unknowns about what to expect. So this week on the podcast, we’re talking about our predictions for BFCM and how to best prepare for the wildest sales season of the year.
    41 min
  • Ep.18 – Building a community around your brand
    There are two ways you can launch a new business: build a brand and then create a product, or create a product, and then build a brand. While there’s no one right way to do this, building a brand before you launch a product does have its benefits. This week on the podcast we’re talking about how to increase brand awareness in preparation for a product launch.
    50 min
  • Ep.17 – How to create the perfect FAQ page
    If there's one thing you can do today to improve your store, it's to do an audit of your FAQs page. Don't have one? Congrats, your audit is complete. Now it's time to create your FAQs! This week on the podcast we’re talking about why you need an FAQs page, what questions you ask, and how to craft your answers.
    37 min
  • Ep.16 – Personalizing the shopping experience
    When your customers can shop virtually anywhere, how do you deliver an experience that will keep them coming back again and again? One word: personalization. No two customers are the same, and your customers want to be recognized as a unique individual. This week on the podcast we’re talking all things personalization: what it is, how to collect personalization data, and how to use that data across your website and marketing strategies.
    1 hr 4 min

About Commerce Tea

From the publisher's feed

Commerce is changing faster than ever before. That’s why we started Commerce Tea, a podcast to help you keep up with what’s happening in the industry. We’re your hosts, Kelly Vaughn, CEO and founder of Shopify Plus agency The Taproom, and Rhian Beutler, COO, and co-founder of the Shopify app company venntov.