Are you excited for BFCM? I know we said we were done with the last episode, but… we lied.  Here’s why: there is so much to cover, and we want to make sure you know everything you need to know going into the holiday shopping season.

This week we’re talking more about content and product offering during the holidays.

You want your store to look good, and so do we. But there has to be a balance struck between looking good, performing well, and discoverability. This is a conversation that can get pretty heated between designers, developers, and SEO professionals. But we need to talk about it, because it impacts your store dramatically.

So what takes precedence? Search Engine Optimization or User Experience? Is it either or in this battle royale? Or is it a blend of both? Today it’s just us - Kelly and Rhian Talking about two things we know best from opposite sides of the same coin.

We all know there are a multitude of Shopify apps in the App Store for what seems like every need possible. But what if you can’t find an app that does exactly what you need? If you have more unique needs, you may find that you need a custom app built.

For this month’s Shopify Plus bonus episode, we’re chatting with Gavin Ballard, CEO of Disco Labs and Shopify Plus partner based in Melbourne, Australia. Gavin’s our resident expert on all things custom apps: advantages, disadvantages, and what to expect from costs to buildout.