Commerce Tea

So you’ve launched a new store - Then you ask yourself, “How do I get people TO my new store?” While there are several different strategies, today we are going to be talking about what Rhian knows best - SEO.

This week on the podcast we’re giving you an introduction to SEO - what it is, why it matters, and how to utilize keywords and blogging to get your store and products found by new customers.

When you’re selling online, it’s important to remember that you are selling to everybody. Which means, that you are selling to every BODY. When you build an inclusive brand that makes everyone feel welcome, you are telling the world that they are welcome to shop at your store. Which in turn, results in more sales.

This week on the podcast we're talking all things brand inclusivity - from size visualization to diversity of models and accessibility. We finish this episode by interviewing Marnie Consky, CEO and Founder of Thigh Society, a model brand for inclusivity.

With over a million merchants, Shopify stores come in all shapes and sizes. While we don’t have actual statistics on this, we'd guess that over half of Shopify merchants are running their online business part-time (feel free to fact-check us, Shopify).

This week on the podcast we’re talking about side hustling on Shopify - how to balance a full-time job with running a Shopify store, and how to scale your business while keeping your time commitment low.

We’re all familiar with the basic strategies to acquire new customers - email marketing, Facebook ads, and the like. But how do you take it one step further to create a unique experience specifically for your audience?

This week on the podcast we’re talking about unique ways you can engage with your customers. The relationships you build are key to getting that second and third purchase, and happy customers tell their friends about your brand. We finish with an interview with Ruby and Jamie, the creators of RUBIES, about building a product and engaging with an audience in an untapped market.

Your store's product display pages (PDPs) are your gateway to more sales. What makes a good product page stand out from the crowd? What can you do to optimize your product page for sales? If you're limited on time, where should you focus your efforts?

This week on the podcast, we're discussing how you can turn your product pages into highly-converting sales machines. We'll talk through what you should absolutely include on your PDP and what major conversion-breaking red flags to avoid. We finish by chatting with Kurt Elster, co-host of the Unofficial Shopify Podcast and co-founder of Shopify Plus consultancy Ethercycle, to get Kurt's take on what makes a product page great.

The world is talking about TikTok, the hottest video-based social network. Most recently, ecommerce brands have found unique ways to engage with new customers via TikTok.

This week on the podcast, we’re talking all things TikTok: what it is, what opportunities businesses have to acquire new customers, and whether your business should consider utilizing TikTok as a new acquisition method.

Its 2020, and sustainability matters now more than ever. Today we are going to talk about why sustainability matters, some ways other businesses have implemented sustainable business methodologies, and interview Salima Visram of Samara Bags, about how she has created a sustainable minimalist fashion company.

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Because of COVID-19, we can’t ignore the fact that how we operate commerce-based businesses has changed forever. In California and Georgia, where we live, cases are surging and businesses are shutting back down. How can businesses shift their focus from a temporary online sales model to something more permanent, and see it as an opportunity for growth?

This week on commerce tea we’re discussing how to make your service-based business thrive online. We’re later joined by Amelia Posada, founder of Birch and Bone. To keep her doors open, Amelia had to pivot her business – fast – and has been able to sustain her business, in an industry that typically utilizes traditional business practices.

Grab a mug and join in.