People buy emotionally but rationalize their decisions logically.

When it comes down to it, most businesses are the same. They provide the same service - whether that is roof repair, window replacement, or so on - and the end product is similar. What can businesses do to then help convince clients to get excited about seeing their home projects through? Use your value to help them rationalize their decisions logically.

In this episode, Mark G. Richardson - leading authority in the remodeling & home services industry and author of 3 critically-acclaimed books - shares creative ways businesses can communicate their value and differentiate themselves from competitors. There are many nuances in the client experience that can have monumental effects on value - from professionalism on the job site to sending personal follow ups.