Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting

Struggling to get booked on top podcasts for interviews? Like, we're talking the 1% within the 1%. Looking to level up your podcasting game, by getting booked on the "Big Boys?" You know, like The Tim Ferris Show, Glennon Doyle's We Can Do Hard Things, Young and Profiting, Tom Bilyeu's Impact Theory, or other BIG name podcasts. 

In this episode of the Communication Queen Podcast, your host, Kimberly Spencer explores why some individuals fail to secure spots on top podcasts. She identifies key factors such as expertise, inspiration, and authenticity as being the key factors that are usually lacking in wannabe guests. She uses her own experiences, like being an NLP coach and engaging in unique activities like motorcycle riding, and stories from her clients, friends, and past podcast guests, to illustrate her points.

Kimberly emphasizes the importance of mastery, vulnerability, and a strong narrative in one's brand to stand out and resonate with top podcasters and their audiences.

Expertise and Mastery (00:01:03)
Importance of deep expertise and mastery in a specific field to attract top podcasters' attention.

Interesting Life Experiences (00:02:56)
The significance of living an interesting and inspiring life to captivate the interest of top podcasters.

Authenticity and Vulnerability (00:11:58)
The necessity of being authentic, vulnerable, and sharing personal stories, struggles, and successes to appeal to top 100 podcasts.

Cohesive Brand Message (00:13:05)
The importance of having a cohesive brand message and a clear focus to attract the attention of top podcasters.

Joining the Community (00:20:12)
Kimberly invites listeners to join the community and emphasizes the importance of standing out and being heard.

Empowering Stories (00:20:39)
Encouragement to share personal stories and voices to potentially impact others' lives.

Is it the right time in your business' lifecycle to start getting booked on podcasts? For some businesses, it's actually not. For others, it can be a very lucrative, opportunity-fueled business strategy that can catapult your visibility and profitability to a new level. 

In this episode of the Communication Queens podcast, host Kimberly Spencer explores the optimal timing for businesses to engage in doing guest podcast interviews as a marketing and client generation strategy. She outlines the key qualifying factors, strategic intentions, and readiness levels necessary for success in this arena. Spencer emphasizes the importance of preparation, both in terms of business strategy and personal readiness, to handle the increased visibility and potential hurdles associated with podcast guesting. Her insights aim to equip listeners with the knowledge to effectively leverage podcast guesting for their business growth.

Apply now your $100K Profit from Guest Podcasting Plan here: https://www.communicationqueens.com/book-your-100k-profit-from-podcasting-plan 

Get in on our next Podcast Party to connect with the Top 5% of podcasters: https://www.communicationqueens.com/prosperity-purpose-podcasting-party 

Join our NEW FREE FB Group, Profiting from Guest Podcast Interviews: https://www.facebook.com/groups/profitingfromguestpodcasting 

00:00:00 (Kimberly Spencer)
Introduction to the topic of podcast guesting for business. Explains the importance and strategies for podcast guesting.

00:01:10 (Kimberly Spencer)
Qualifying parameters and intentions behind podcast guesting. Discusses the intention behind podcast guesting and the different strategies based on the intention.

00:02:16 (Kimberly Spencer)
Targeting specific podcasts for generating leads and sales. Talks about the strategy for targeting specific podcasts to attract ideal customers.

00:03:30 (Kimberly Spencer)
The strategy for generating strategic partnerships and brand awareness. Discusses the strategy for targeting big top 1% podcasts and the revenue threshold for podcast guesting.

00:04:46 (Kimberly Spencer)
The importance of serving abundantly and not hiding information behind products or services. Emphasizes the need to serve abundantly and not hide valuable information.

00:06:01 (Kimberly Spencer)
Encouraging openness and authenticity in sharing stories on podcasts. Discusses the impact of sharing stories authentically and not hiding behind products or services.

00:07:00 (Kimberly Spencer)
The importance of vulnerability and being real on podcasts. Discusses the significance of being open, authentic, and honest while sharing experiences.

00:08:52 (Kimberly Spencer)
Being financially ready and courageous for podcast guesting. Talks about the financial readiness, clarity on offers, and emotional preparedness for visibility.

00:11:08 (Kimberly Spencer)
Emotional and personal development readiness for increased visibility. Discusses the emotional and personal development needed to handle increased visibility and potential judgment.

00:13:08 (Kimberly Spencer)
Preparation for handling difficult conversations and increased visibility. Emphasizes the need to have the bandwidth and ability to handle more customers, clients, and growth.

00:14:58 (Kimberly Spencer)
Closing remarks and encouragement to share personal stories and voices. Reminds listeners of the power of their stories and voices in making an impact.

Communication Queens

Website: https://www.communicationqueens.com

Apple Podcast: https://podcasts.apple.com/us/podcast/communication-queen-entrepreneurship-marketing-storytelling/id1718540459 

Spotify Podcast: https://open.spotify.com/show/2ROeliYZG9thhNSMEo8SDx?si=06c0551cea8a452b 

Facebook: https://www.facebook.com/communicationqueens 

Instagram: https://www.instagram.com/communicationqueensagency/ 

TikTok: https://tiktok.com/@communicationqueens

Company Linked In: https://www.linkedin.com/company/communication-queens/ 

Kimberly Spencer

Facebook: https://www.facebook.com/kimberlyspencer.crownyourself/ 

Twitter: https://twitter.com/realkimspencer

Instagram: https://instagram.com/kimberly.spencer

Linked In: https://www.linkedin.com/in/kimberlyspencer-crownyourself

Problems in public speaking? Maybe you flubbed a word or made a mistake on a podcast interview? In this episode of the Communication Queen Podcast, Kimberly Spencer shares the common public speaking problems and solutions from a podcasting perspective, and how to quickly and gracefully recover from them. https://www.communicationqueens.com/podcast

Get the Masterclass, "How to Generate Your Next 6-Figures from Guest Podcast Interviews" here: https://www.communicationqueens.com/six-figures-from-guest-podcast-interviews 

Join the Podcasting Party. Meet other Podcasters, get booked on podcasts! https://www.communicationqueens.com/prosperity-purpose-podcasting-party 

Apply for your FREE $100K Profit from Guest Podcast Interviews Planning Call here: https://form.typeform.com/to/cMG2RuQQ 

The Art of Mistake Recovery: Mistakes are an inevitable part of life, and they certainly don't exclude the recording studio or the stage. Whether you're a seasoned speaker or just starting out, slip-ups can happen. But here's the thing – it's not the mistake itself that defines your performance; it's how you recover from it.

Building Trust Through Imperfection: During a recent episode of my podcast, Kimberly dives into the concept that embracing our mistakes can actually help us build trust and rapport with our audience. It may seem counterintuitive, but showing your human side makes you more relatable and trustworthy. When you acknowledge and move past an error with poise, your audience is more likely to empathize with you and stay engaged.

A Five-Step Process for Graceful Recovery: You'll learn Kimberly's masterful process to pick yourself back up from a flub or speaking foible.

The Power of Vulnerability: In the episode, Kimberly also opens up as a self-proclaimed "recovering control freak" who on her own journey of learning to let go and embrace the unpredictable nature of live communication. It's a powerful reminder that vulnerability can be a strength, not a weakness.

The importance of mistakes (00:01:20)
Jennifer Lawrence and Anne Hathaway paradigm, and the impact of perfection on trust and rapport.

The five-step process to recover from mistakes (00:04:11)
Breathing, reframing, addressing the mistake, diffusing its power, and using it as a teaching tool.

Example of leveraging a mistake (00:09:17)
Using an unexpected participant response as a teaching moment and demonstrating the principles being discussed.

The power of communication mastery (00:12:19)
Embracing mistakes and using improvisation to connect with others and transform lives.

Closing remarks (00:13:37)
Encouragement to share the episode and the potential impact of the shared communication strategies.

Getting booked on podcast interviews can build your business. But which ones are the best ones to go on for podcast interviews. If you're wondering how to get booked on podcasts, the first question you really should ask, is "which podcasts are worth my precious time?" Because not all of them are. In this episode of Communication Queen Podcast, Kimberly Spencer, breaks down the qualifications for ensuring that you get booked on podcast interviews that are worth your time. https://www.communicationqueens.com/podcast

She stresses the importance of podcast activity and distribution, sharing a story of a wasted guest effort on an undistributed episode. The agency's criteria for podcast selection are discussed, with an emphasis on recent episode distribution. Kimberly concludes by inviting listeners to connect for tailored guest podcasting strategies.

Get Your $100K Profit from Guest Podcasting Plan here: https://www.communicationqueens.com/book-your-100k-profit-from-podcasting-plan 

Join our next FREE Podcast Party to connect with podcasters + potential podcast guests. 90% of our attendees end up getting booked on at least 1 podcast! https://www.communicationqueens.com/prosperity-purpose-podcasting-party 

The importance of choosing the right podcasts (00:00:00)
Kimberly Spencer discusses the significance of selecting the right podcasts for guest appearances.

Why 95% of podcasts aren't worth your time (00:01:10)
A breakdown of why most podcasts may not be beneficial for business owners and the potential risks involved.

The essential qualifiers for podcast selection (00:02:20)
Explaining the key qualifiers used by the agency to determine the top 5% of podcasts worth considering for guest appearances.

Criteria for podcast distribution and exceptions (00:03:25)
Detailed criteria for podcast distribution and exceptions made for seasonal podcasts with a track record of production.

The impact of podcast distribution on visibility (00:04:26)
Emphasizing the importance of podcast distribution for increasing visibility and reaching a wider audience.

Promotion of a planning call for guest podcasting (00:05:19)
Encouraging service-based entrepreneurs to book a planning call for crafting a strategy to get booked on top podcasts.

Closing remarks and call to action (00:06:16)
Encouraging listeners to subscribe, leave a review, and share the episode, and promoting the agency's social media and website.

In a world that often feels divided, embracing a polarizing perspective can be a catalyst for change with your brand message and business. Sarah "Sharky" Harkness joined me to discuss how taking a stand in our beliefs not only challenges others but also catalyzes our own growth. Join us as we dive into the power of communication and the significance of unforgettable interviews.

This snippet of an interview is from a long-form interview with Sarah on the Crown Yourself Podcast. Listen to the full episode on the Crown Yourself Podcast: https://podcasts.apple.com/us/podcast/219-developing-an-abundance-mindset-through/id1452686389?i=1000641948288 

Want to 10X your visibility with the strategy, systems, and support to get booked on the top 5% fo podcasts? Join the Visibility Accelerator. Try it for $1 for 14-days: https://www.communicationqueens.com/offers/LgFcFaAc/checkout

Get ready to paaaaarty with podcasters! 90% of our Podcast Party Attendees book 1-3 podcasts from these parties alone. We do them every month. You get 1 for free each year. : https://www.communicationqueens.com/prosperity-purpose-podcasting-party 

Get your $100K Profit from Guest Podcast Plan with our Queen Team. Book your consult now: https://communicationqueens.mykajabi.com/get-booked-on-the-top-podcasts 

In 2019 after she had her third baby, a boy, she suddenly started getting unwell. She developed chronic pain, and neuropathy in her arms and legs, and was eventually diagnosed with Intracranial Hypertension and POTS rare forms of dysautonomia.

On Christmas Day of 2020, she saw her daughter for 1 hour in between two consecutive abdominal debridement surgeries at a public hospital. She had an infection from a prior surgery and was developing sepsis.

She couldn't have held her tighter. Sarah shared the room with two cancer patients and a pregnant drug addict. But at this moment, she could have been in paradise because she was a mum seeing and celebrating Christmas with her baby on Christmas day. And that, for her was abundance.

Fast forward to 2022, Sarah spent a large chunk of her year in St Vincent's Hospital in Sydney, running a multi-million dollar revops business, CattleDog Digital, from her hospital bed, facetiming the kids, watching raging floodgates rise and fall. She missed mothers Day, her birthday, and through a blur of surgeries (brain for the third time, ileostomy, reverse ileostomy, bowel resection, bowel untwisting, bowel removal, prolapse repair, and bladder repair she learned something but it's nothing new and is something you can use every day to live the life you want.

Sarah accredits her miraculous transformation into a healthy, present, unhospitalized mother, coach and founder of Project Lotus to a combination of Fountain Life, A360, Dr.G, and, the abundance theory that downloaded and saved her.

Website: https://www.sharkyceo.com/

Instagram: https://www.instagram.com/mamma_sharky/

Linked In: https://www.linkedin.com/in/sharkyceo/

Linked In: https://www.linkedin.com/company/project-lotus2030/about/

Twitter (X): https://twitter.com/sharkyceo

👑 The Power of Polarizing Perspectives: We explore why taking a stand for your beliefs, even if they're controversial, can lead to growth and make your voice heard. It's all about being memorable and making an impact.

👑 Communication as a Catalyst: Get ready to challenge your own beliefs as we discuss how sharing your unique perspective can shake things up and stimulate expansion in ways you never imagined.

👑 Spreading Love in Hardship: Sarah shares touching stories of helping others see beyond their pain, igniting that spark of fire within, and choosing compassion in the face of suffering.

👑 Your Voice Matters: We wrap up with a powerful call to action for you to share your stories and experiences. Your narrative has the power to inspire and uplift, and we can't wait to hear it.

Introduction to Polarizing Perspectives (00:00:00)
Kimberly introduces the concept of having a polarizing perspective in podcast interviews and explains its impact on the audience.

Sarah's Experience with Suffering (00:01:14)
Sarah shares her personal experience of suffering and how she holds a polarizing perspective that challenges victim mindsets.

The Igniting Power of a Polarizing Perspective (00:02:25)
Kimberly discusses how a polarizing perspective can ignite possibilities and make individuals the creators of their own reality.

Effect of Polarizing Perspectives on Publicity (00:03:37)
Kimberly explains the impact of polarizing perspectives on audience engagement and the potential for growth through triggering differing viewpoints.

The Belief in Overcoming Challenges (00:04:44)
Kimberly shares a coaching experience and the power of holding a polarizing perspective to challenge limiting beliefs and foster growth.

The Memorable Impact of Polarizing Perspectives (00:05:40)
Kimberly emphasizes how a polarizing perspective can make podcast interviews stand out and create a unique identity in the industry.

The Choice of Suffering (00:08:15)
Kimberly and Sarah discuss the polarizing idea that suffering is a choice, and the power of love, care, and compassion in transforming one's experience of suffering.

Transforming Suffering into Opportunity (00:12:25)
Sarah shares her perspective on transforming suffering into an opportunity for growth and the importance of making conscious choices.

Sparking Change and Compassion (00:15:30)
Sarah talks about sparking change and compassion in individuals, even those inflicting suffering, and the simplicity of love, care, and compassion.

Conclusion and Call to Action (00:17:33)
Kimberly concludes the episode, encourages subscription and sharing, and emphasizes the power of storytelling and communication.

What podcasts should you be targeting to get booked on as a guest? If you're an entrepreneur do you target entrepreneur podcasts? Or, do you target the podcasts your ideal customer is listening to?

In this episode of the Communication Queens podcast, host Kimberly Spencer discusses the importance of choosing the right podcasts for guest appearances to effectively reach one's ideal clients. She advises service-based entrepreneurs to avoid limiting themselves to industry-specific shows and instead to appear on podcasts that their potential clients are likely to listen to. Kimberly emphasizes understanding the customer's journey and building long-term relationships with podcasters to become a valuable resource for the target audience. The episode focuses on strategic podcast guesting and leveraging storytelling to connect with and influence the right listeners.

Take action, book your $100K Profit from Guest Podcasting Planning Call: https://www.communicationqueens.com/book-your-100k-profit-from-podcasting-plan  

Get booked on 1-3 podcasts in 1.5 hours! Join our next Purpose, Prosperity, Podcasting Party (It's FREE!): https://www.communicationqueens.com/prosperity-purpose-podcasting-party 

Welcome to the Communication Queens Podcast (00:00:05)
Introduction to the podcast and its purpose, offering coaching on sharing transformation stories for visibility and influence.

Targeting the Right Podcasts (00:00:30)
Discussion on the importance of targeting the right podcasts to reach ideal clients effectively, with examples and strategies.

Meeting Ideal Clients Where They Are (00:01:15)
Exploring the significance of choosing podcasts where ideal clients are present, with examples for different service-based entrepreneurs.

Understanding the Client's Journey (00:02:21)
Emphasizing the importance of understanding the client's journey and meeting them at the right point through podcast guesting strategies.

Building Long-Term Relationships with Podcasters (00:05:57)
Highlighting the significance of building long-term relationships with podcasters for effective client referrals and guiding potential clients.

Conclusion and Call to Action (00:07:50)
Closing remarks, encouraging subscription, reviews, and sharing, and highlighting the power of storytelling and communication strategies.

How do emotions affect behavior? When you go on a podcast interview, understanding how your stories trigger emotions, and how those emotions do or do not trigger an emotional response is essential to how you persuade and influence an audience, as well as to how you connect, and build trust with an audience.

In this episode, you will learn why you should guide the emotional connection of your stories with positive emotions to attract the right audience.

Choosing to be vulnerable with your story means you have a great responsibility to guide your listeners through emotional impact on their  perception, as best you can.

And, especially if you're sharing any sort of healed trauma, as I do in this episode, you need to know all the variations in which your listener can and may respond. 

Listen as Kimberly Spencer shares on the Communication Queens Podcast about what role emotions play in behavior and the great responsibility that comes with that. Https://www.communicationqueens.com/podcast

🚨 TRIGGER WARNING 🚨 This episode contains experiences of childhood sexual abuse, as an example of how emotions affect behavior. 

Why Emotions Matter on a Podcast (00:00:31) The importance of emotions in personal branding and communication on podcasts.

Understanding Emotional Impact (00:01:15) Exploring the impact of emotions on personal connection and brand perception.

Responsibility in Emotional Communication (00:02:28) The need to wield emotional power responsibly in personal branding and communication.

Curating Audience Emotions (00:06:32) Guidance on curating audience emotions for greater impact and responsible communication.

Guiding Audience Emotions (00:07:48) Intentions and strategies for guiding audience emotions as a communicator.

How do you look good on zoom for a video podcast interview? What zoom backdrop works best? What type of lighting do you need? What should you wear for a video podcast interview to make you stand out? This is why we brought in Zoom Makeover Queen, Shelley Golden to support podcasters and podcast guests in making their zoom box reflect their brand, expertise, and skill. 

Host Kimberly Spencer interviews Shelly Golden, a professional stylist and CEO of Shelly Golden Style. Shelly shares her expertise on enhancing confidence and credibility through appearance on Zoom. She introduces a five-step process for Zoom makeovers, covering camera angles, lighting, sound, background, and clothing.

Shelly emphasizes the importance of a professional background, proper lighting, and strategic clothing choices to create a polished virtual presence for your podcast interviews. The discussion also touches on the storytelling aspect of one's Zoom environment and the subliminal messages it conveys, highlighting Shelly's comprehensive approach to visual communication in virtual settings.

Shelley Golden has been an executive image consultant and fashion stylist for 20+ in Chicago, Amsterdam and San Francisco. Based in San Francisco and Silicon Valley, she has a keen eye to help her clients improve their confidence and credibility and create an image that sets them apart, both online and off.

As a result of COVID 19, and that companies continue to have their employees work from home, Shelley created The Zoom Make-Over. This 5-step process to helps companies and individuals elevate your online screen presence for companies, sales teams, depositions and individuals. This new and innovative process helps create a more professional image to increase your credibility, improves your engagement and up-levels your personal brand.

Shelley is a Certified Color Consultant from The Image and Color Institute International and a Color Specialist Member of CDI (Color Designers International) and was one of the first stylists to organize and present “Dress For Success” seminars and presentations to corporations and educational institutions.

Connect with Shelley for your Zoom Makeover:

The background transformation (00:00:00)
Discussion about transforming the external environment to match internal changes, and the importance of congruence and credibility in appearance.

The importance of visuals in the podcast (00:01:18)
Encouragement to watch the podcast on YouTube for visual references and a deeper understanding of the topic.

Shelly Golden's journey into Zoom makeovers (00:04:44)
Shelly's unplanned entry into Zoom makeovers and the creation of a five-step process for enhancing appearance in Zoom meetings.

The significance of lighting in Zoom appearances (00:06:29)
The importance of lighting for visibility, engagement, and building trust, and the analogy of creating a center of focus in the Zoom box.

Camera positioning and eye contact (00:08:46)
Tips on adjusting camera positioning to maintain eye contact and create a sense of connection with the audience.

Creating a visual focal point (00:12:20)
The use of contrasting glasses frames or defined eyebrows to guide focus to the eyes, and the impact of these details on audience engagement.

Common mistakes in Zoom appearances (00:14:46)
The importance of positioning the head and upper chest in the Zoom box to allow for the reading of body language and reduce cognitive strain.

Reducing distractions in the Zoom box (00:20:53)
Identifying distractions such as reflections, additional faces, and shiny jewelry, and techniques for managing them, including diffusing light and adjusting backgrounds.

Lighting and Background (00:24:22)
Discussion on the importance of lighting and background contrast for standing out in a Zoom setting.

Attention to Detail (00:25:14)
Exploring the speaker's attention to detail in her work and its impact on creating a standout appearance.

Influences and Expertise (00:27:11)
The speaker's background in fashion, color palettes, and European art influencing her expertise in Zoom makeovers.

Creating Visual Balance (00:29:03)
Explaining the use of subliminal lines and visual balance in creating custom branded virtual backgrounds for Zoom.

Directing Viewer's Attention (00:29:59)
Discussion on guiding viewers' attention within a Zoom setting and the significance of eye movement.

Clothing Tips for Zoom (00:35:56)
Guidance on clothing choices for Zoom, including color selection and the impact of clothing on camera perception.

Enhancing Zoom Image (00:40:22)
Discussion on the impact of clothing and visual elements in creating a balanced and professional Zoom image.

Subliminal Messages in Zoom Box (00:46:16)
Exploring the importance of subliminal messages and set dressing in creating a compelling Zoom presence.

Brand Yourself on Zoom (00:47:50)
The significance of branding and authenticity in creating a memorable and impactful presence on Zoom.

Zoom Makeup Techniques (00:49:33)
Discussion on creating a three-dimensional look for Zoom with specific makeup techniques.

Using What You Have (00:50:16)
Using existing resources for an effective Zoom setup without expensive transformations.

Simple Camera Tips (00:51:36)
Advice on using a cloth to clean the camera lens for a better appearance on Zoom.

Morning Routine (00:53:31)
Shelly's morning routine, including tea-making, yoga stretches, and news-watching.

Nighttime Routine (00:55:01)
Showering at night to prepare for the next day and mentally prepping for professional engagements.

Self-Definition (00:56:59)
Shelly's international background and her broad perspective on her kingdom or queendom.

Self-Crowning (00:58:09)
Shelly's self-identification as the queen of camouflage and textile queen in her image consulting work.

Working with Shelly (01:00:31)
Information on how to contact Shelly Golden Style for Zoom makeovers and image consulting services.

Listen to the episode, "How to Look Good on Zoom Video Podcast Interviews" again

Wanna know the secret hack to make your interview memorable? It doesn't require you to be an expert, an authority, or spend years getting a degree or certification. This simple tip will help you connect deeper with your audience on a podcast interview, so you make your interview memorable.

Yes, it's really that easy. All that is required of you is that you know how to take a dose of your own medicine, and are a biological human. That's it.

Links + Resources: