Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting

In this episode of the Communication Queens podcast, host Kimberly Spencer discusses the power of shifting the focus from oneself to the audience when sharing personal stories, and gives a live demonstration and tutorial of this NLP technique. She introduces the communication strategy in neurolinguistic programming (NLP) of switching the referential index, which can make the audience feel like active participants in the story. Kimberly also emphasizes the importance of asking thought-provoking questions to challenge the audience's thinking and encourage them to take ownership of their actions. The episode also mentions Richard Bandler, founder of neuro linguistic programming, and his belief in the power of quality questions.

Neuro Linguistic Programming (NLP): 00:04:48

Dr. Richard Bandler - founder of NLP: 00:10:00 and Books by him

The importance of shifting focus from oneself to the audience (00:00:05)
Kimberly Spencer discusses the need for podcasters and speakers to shift the focus from themselves to their audience when sharing personal stories.

Switching the referential index in communication (00:04:48)
Kimberly Spencer introduces the concept of switching the referential index in communication to engage the audience and make them feel like active participants in the story.

Using questions to challenge the audience's thinking (00:10:00)
Kimberly Spencer emphasizes the power of asking quality questions to challenge the audience's thinking and help them see themselves as the hero of their own story.

Ever wonder how to get sponsors for your podcast? Think your podcast has too small a listener base to be monetized? Think again. In this episode of the Communication Queens podcast, host Kimberly Spencer,  discusses the topic of obtaining sponsorships for podcasters. She challenges the common belief that sponsorships are difficult to secure, emphasizing that even small niche audiences can attract sponsors. Spencer also suggests reaching out to authors for potential sponsorship opportunities and underscores the importance of building intimate connections with podcast audiences. She encourages listeners to own their voice and value, and to focus on aligned partnerships rather than seeking sponsorship from large companies.

Aligned Sponsorships for Podcasters (00:00:32)
Kimberly Spencer discusses the limiting belief that sponsorships are difficult to obtain and shares examples of how even small niche audiences can attract sponsors.

The Intimacy of Podcasting (00:01:27)
Kimberly Spencer emphasizes the importance of building intimate connections with podcast audiences and explains how recommendations from podcasters hold more weight than traditional advertisements.

Exploring Sponsorship Opportunities (00:03:40)
Kimberly Spencer suggests reaching out to authors for potential sponsorship opportunities and explains how authors can also offer to sponsor podcasts that align with the topic of their book.

In this podcast episode, Kimberly Spencer, a former screenwriter turned master communications coach, discusses the importance of embracing one's unique qualities to establish a personal brand. She encourages listeners to express their individuality, even if it's considered 'weird', as it can help differentiate them from others and attract the right audience. She provides examples of successful leaders who have incorporated their unique traits into their branding. The episode concludes with a call to action for listeners to share their unique stories and voices, emphasizing that they have the power to make a difference.

The Dames - A group for six, seven, and eight-figure business women entrepreneurs and CEOs. 00:05:45

Website: communicationqueens.com 00:11:32

Communication Queen's Agency Instagram 00:11:32

Embracing Your Weirdness (00:00:32)
Kimberly encourages leaders to showcase their unique and sometimes quirky qualities to establish a personal brand.

Being Goofy and Professional (00:02:20)
Kimberly encourages podcast guests to have fun, be goofy, and express themselves while maintaining professionalism.

Highlighting Your Authentic Self (00:09:55)
Kimberly encourages podcast guests to fully embrace and showcase their weirdness, attracting the right audience while repelling those who are not aligned.

Embracing and Celebrating Weirdness (00:11:02)
Kimberly encourages listeners to embrace and celebrate their unique weirdness, and to appreciate the weirdness in others.

Expressing Yourself in Podcast Interviews (00:11:32)
Kimberly encourages listeners to fully express themselves in podcast interviews and highlights the importance of storytelling and communication strategies.

The Power of Your Story (00:11:32)
Kimberly reminds listeners that their stories have the power to make a difference and encourages them to let their voices be heard.

In this episode of the Communication Queens podcast, host Kimberly Spencer coaches Meloney Hendricks, founder of Dopamine on the Rocks. Meloney shares her journey as a neurodivergent single mother and mental health advocate, discussing her experiences with bipolar disorder and suicidal ideations. She talks about the importance of sharing personal stories and breaking the silence around mental health, particularly in the Caribbean community. The pair also discuss the power of community, the concept of limitless potential, and the importance of lifting others as we rise. Meloney's mission is to help women who have been labeled with a mental health diagnosis, emphasizing that individuals are more than their diagnosis.

Meloney Hendricks was the winner of our Social media challenge for the Communication Queen's monthly Podcast Party. Want to get in on the party? Register here.

Connect with Meloney Hendricks:

The Diagnosis and Anger (00:07:05)
Meloney shares her anger and frustration upon receiving her bipolar disorder diagnosis, feeling defeated and questioning why she has to deal with yet another challenge.

From Defeat to Gratitude (00:10:17)
Meloney reflects on her journey from feeling utterly defeated to being grateful for her diagnosis, recognizing the strength and resilience it has brought her.

Transitioning from Anger to Gratitude (00:10:42)
Meloney discusses the process of transitioning from anger to gratitude, acknowledging that it took about six months to reach a point of acceptance and appreciation for her diagnosis.

Finding Strength for My Kids (00:11:30)
Meloney talks about how her kids became her anchor and motivation to keep going through difficult times.

Leading with Purpose (00:12:26)
Kimberly Spencer highlights the importance of leading with purpose and painting a clear picture of one's journey to create empathy and connection with the audience.

The Power of Community (00:17:33)
Meloney discusses the significance of finding one's tribe and the exchange of support, growth, and love within a community.

The intention of being limitless (00:25:16)
Exploring the purpose and potential of being limitless and the positive aspects of having no limits.

Elevating others as you rise (00:26:02)
Discussing the difference between empowering others and putting oneself on a pedestal, and the importance of lifting others up as you succeed.

Shining your light and guiding others (00:28:45)
Highlighting the significance of sharing one's story and guiding others through their own challenges, even in the face of darkness.

In this podcast episode, master communications coach Kimberly Spencer discusses the power of introductions in establishing authority and credibility. She shares her own experiences and emphasizes the concept of social proof. She encourages listeners to consider having someone introduce them at their events, webinars, workshops, or podcasts to increase audience trust and buy-in. She also highlights the benefits of podcast guesting and thanks listeners for their support and reviews.

Establishing Authority through Introductions (00:00:35)
Kimberly discusses the importance of having someone introduce you to establish authority as an expert in your field, specifically in podcast guesting and other platforms.

The Power of Social Proof (00:02:37)
Kimberly explains how introductions create social proof and increase audience buy-in by having someone vouch for your expertise, experience, and accolades.

Building Authority through Introductions (00:03:55)
Kimberly emphasizes the concept of introductions in establishing authority and credibility, and encourages listeners to consider having someone introduce them for their events, webinars, workshops, or podcasts.

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In this episode of the Communication Queens podcast, host Kimberly Spencer interviews Laura Wallace (aka LauraAura™), host and creator of the Gutsy Podcast. Laura shares her journey as an entrepreneur and the importance of vulnerability and courage in driving her podcast's success. They discuss the challenges of podcasting, the importance of delegation, and the need for flexibility and action. Laura defines being gutsy as authentically showing up and taking action. They also discuss the power of human connection, transitioning in business, overcoming personal fears, and the importance of vulnerability. Laura shares strategies she used to grow her podcast, emphasizing consistency and guest podcasting.

About Laura Wallace (LauraAura):

Laura Wallace (aka LauraAura™) is a speaker, coach, author, and all around visionary. She's like a swift kick in the mental ass followed by the best hug you’ve ever had. She challenges the beliefs, habits, and stories that have kept people in the same cycle for years (sometimes decades) and provides grounded, practical ways to make small shifts that add up to big (and desired) life + business changes.

After running a branding agency for 16 years, speaking on 50+ podcasts and events, hosting The Gutsy Podcast, a Top 100 Podcast, and coaching hundreds of women back to personal alignment, there are two things she knows for sure: one, people want to hear from people like them without all the fluffy BS. Laura delivers with a lovingly blunt style speaks to the part of you that is ready for change. And two, most people want to be happy but they don’t know how to get out of their own way. She backs relatable chats with practical ways to take messy action so you can see and feel positive shifts, today. Laura will be the first person to push you out of your comfort zone and the last to hug you as you (and your audience) head to the next level of your life.

Website: https://lauraaura.com/ 

Facebook: https://www.facebook.com/thatlauraaura/ 

Instagram: https://www.instagram.com/thatlauraaura/

TikTok: https://www.tiktok.com/@thatlauraaura 

Linked In: https://www.linkedin.com/in/laurafwallace/

Youtube: https://www.youtube.com/channel/UCwu-Ss4yqXsscMGXohuPoIQ 

The growth of the Gutsy Podcast (00:02:50)
Laura discusses the slow and steady growth of the Gutsy Podcast, reaching the global top 100 podcast list after 300 episodes.

The birth of the Gutsy Podcast (00:05:44)
Laura explains how the Gutsy Podcast was born out of her passion for raw conversations about the behind-the-scenes of running a business.

What podcasting has taken and given to Laura (00:08:10)
Laura reflects on the personal growth and lessons she has gained from podcasting, including the importance of building her voice and the organizational skills required for podcast production. She also shares the joy and fulfillment she experiences from connecting with guests and impacting listeners.

The importance of action and flexibility (00:13:00)
Discussion on the need for flexibility and taking action in the early stages of starting a podcast, and the importance of documenting and implementing improvements along the way.

Delegating tasks and evolving processes (00:15:45)
Conversation about the need to delegate tasks that are not in one's zone of genius, the challenges of holding onto control, and the importance of shifting and evolving processes as the podcast grows.

Embracing being gutsy (00:18:24)
Exploration of the concept of being gutsy, which involves giving oneself permission to be authentic, taking action from that space, and embodying one's true self.

Reconnecting in person and the value of live events (00:22:31)
The speakers discuss the trend towards reconnecting in person and the importance of live events for deep human connection.

Transitioning focus from branding to speaking, teaching, coaching, and writing (00:24:41)
The second speaker shares her decision to shift her focus from branding to other areas such as speaking, teaching, coaching, and writing.

Letting go of fear of abandonment and prioritizing self-care (00:28:50)
The speakers discuss the fear of abandonment and the importance of not abandoning oneself, highlighting the need to prioritize self-care and trust in oneself.

The power of storytelling (00:34:38)
The importance of using specific details in storytelling to create a vivid and relatable experience for the audience.

The impact of vulnerability (00:35:55)
The speaker discusses how vulnerability has become her superpower and how it creates a sense of togetherness and community.

Setting boundaries in sharing personal stories (00:38:02)
The speaker emphasizes the importance of personal boundaries when sharing stories and highlights the need for healing and learning before sharing certain experiences.

The impact of vulnerability (00:46:42)
Discussing the power of vulnerability and the impact it can have on others, including saving lives.

The depth of impact (00:47:28)
Exploring the depth of impact beyond numbers and followers, sharing a personal story of saving someone's life.

Professionalism and authenticity (00:52:27)
Examining the concept of professionalism and how it relates to vulnerability, authenticity, and respecting others' values.

Consistency is Key (00:58:44)
Consistency in creating and sharing content is essential for building a loyal audience and generating consistent downloads for a podcast.

Guest Podcasting (00:59:52)
Guest podcasting on other shows can significantly impact the growth of a podcast by expanding its reach and attracting new listeners.

Using Power Back Episodes (01:01:51)
Using power back episodes as a way to showcase expertise and provide value can complement guest episodes and help in building a strong podcast brand.

In this episode of the Communication Queens podcast, Kimberly Spencer, a former screenwriter and now a master communications coach, guides listeners on effectively sharing their transformation stories during podcast interviews. She underscores the power of storytelling, suggesting the use of the phrase "Can I tell you a story?" to engage the audience and boost memory retention. She also emphasizes the importance of embodying the communication strategies one preaches. The episode concludes with a reminder of the potential life-changing and business-boosting power of sharing personal stories.

Storytelling as a Game Changer (00:00:31)
The power of storytelling in podcast interviews and its ability to convert short-term learning into long-term learning.

"Can I Tell You a Story?" (00:01:22)
The phrase "Can I tell you a story?" as a way to engage the audience, increase memory retention, and highlight the importance of storytelling.

Becoming the Example (00:02:40)
Being an expert communicator by sharing personal stories that demonstrate the effectiveness of strategies, and the power of storytelling in memory retention.

In this episode of the Communication Queens Podcast, host Kimberly Spencer coaches, Communication Queen client, Ashley Chamberlain, CEO of Chamberlain and Good Company, a financial empowerment company. Ashley shares her journey from escaping a domestic violence relationship to founding her own company and achieving six figures in her first year of business. She discusses the importance of setting boundaries in business, implementing a four-day workweek for her team, and creating a work-life balance. Ashley also shares her experiences as a mother and encourages other moms to embrace their unique parenting style. The episode also includes a coaching session on how to share personal stories authentically.

About Ashley Chamberlain:

Ashley Chamberlain escaped from a domestic violence relationship resiliently to found Chamberlain And Good Company, a force for good championing financial empowerment for small to mid sized service-companies with bookkeeping and fractional CFO services.

Armed with a Masters in Business Administration and an unwavering passion for empowering others, this boy mama of two embarked on her entrepreneurial odyssey to support her family. Her mission is twofold: to provide top-notch bookkeeping services and to be a beacon of hope for those looking to take control of their financial destinies. She has now spent over 3000 hours helping over 300 single mothers get back on their feet financially! 🙌🏼 #YASQUEEN

Ashley's mantra, "Let us mind your books, so you can mind your business," embodies her dedication to simplifying financial management for entrepreneurs. She doesn't stop at numbers; Ashley's personal journey fuels her commitment to helping others break free from financial complacency and codependency.

Follow and Connect with Ashley:

Website:  https://www.chamberlainandgoodcompany.com/ 

Facebook:  https://www.facebook.com/chamberlainandgoodcompany/

Instagram: https://www.instagram.com/chamberlaingoodco/

The struggle with domestic began (00:03:44)
Ashley shares her lowest point, leaving a toxic relationship, and starting over with her child.

Starting her own business (00:05:12)
Ashley talks about her journey from working in corporate to starting her own business and employing a team of accountants.

Leaving a domestic violence relationships and finding shelter (00:08:29)
Ashley discusses the specific date and the fortunate circumstances that allowed her to leave and stay with her mother for eight months.

The moment of completing the first degree (00:13:35)
Describes the feeling of accomplishment and joy when finishing the first degree, with the speaker carrying her young child on stage.

Realization of wanting more freedom and involvement as a mom (00:15:48)
Reflects on the wake-up call of being asked who she was by her child's teacher, leading to a desire for more choice and involvement in her child's life.

Reaching the six-figure mark in her own company (00:17:12)
Highlights the support of the speaker's husband in starting and growing her own company, leading to the achievement of reaching a six-figure income and finding success on her own terms.

Rolling Your Shoulders Back (00:26:40)
The importance of rolling your shoulders back for confidence and sending signals to your brain.

Building Relationships with Clients (00:27:49)
How the guest serves and supports clients by building relationships and setting boundaries.

Hiring and Building a Team (00:32:24)
The process of hiring and building a team of mostly women and moms, and the importance of trust and boundaries.

The four-day work week (00:39:19)
Discussion on why the speaker chose to implement a four-day work week and the benefits it brings to both the team and the speaker personally.

Building an empire of female accountants (00:43:27)
The speaker's vision of creating a $1 million business and empowering female accountants to have freedom of choice in their lives.

Polarizing perspectives and owning one's uniqueness (00:48:57)
The importance of having polarizing perspectives and taking a stand for one's values, and how it attracts ideal clients who resonate with those values.

Setting Boundaries for Client Communication (00:51:22)
Discussion on the importance of defining boundaries for client communication and avoiding constant availability.

No Such Thing as an Accounting Emergency (00:52:41)
Realization that there are rarely any true emergencies in the accounting field and setting the tone for clients and team members.

The Power of Podcasting as a Platform (00:55:55)
Exploration of how podcasting can position guests as experts in their field and provide a platform for sharing stories and expertise.

In this episode of the Communication Queens podcast, host Kimberly Spencer discusses the importance of consistency in podcasting. She reveals that her agency, Communication Queens, sources guests from the top 5% of active podcasts worldwide. Spencer discourages using podcast episodes for personal gain without proper distribution, advocating for authenticity and genuine relationship building in the industry. She concludes by emphasizing the power of storytelling and encourages listeners to share their own stories. She also invites listeners to follow her agency on social media for more tips on guest podcasting and storytelling.

Links + Mentions:

The importance of consistency in podcasting (00:00:05)
Kimberly Spencer discusses the importance of consistency in podcasting and how it can be challenging for new business owners.

The commitment and challenges of podcasting (00:01:19)
Spencer talks about the commitment required in podcasting, how some podcasters quit after 30-50 episodes, and the large number of podcasts that exist but are no longer active.

The importance of episode production and distribution (00:02:31)
Spencer emphasizes the importance of podcast episodes being produced and distributed regularly, and how it can impact the reputation of the podcasting industry.

In this episode of the Communication Queens podcast, host Kimberly Spencer discusses the power of storytelling in podcasting. She shares her personal journey from a young entrepreneur to a successful Master Neurolinguistic Programming coach, emphasizing the transformative power of sharing personal experiences. She also highlights the importance of refining communication skills and honing your oratory skillset. Kimberly provides her 6-figure podcast guesting framework that has leveraged her over $250,000 in new business from podcast guesting alone, demonstrating how podcasting can be used as a powerful marketing tool and client generation strategy. She emphasizes the importance of building genuine relationships through podcasting and nurturing leads through targeted podcast episodes. Finally, she underscores the value of practice in refining oratory skills and understanding audience resonance.

The power of storytelling and sharing experiences (00:01:15) Kimberly Spencer talks about her experience teaching pilates and how listening to others' stories can create healing and transformation.

The impact of guest podcasting on business revenue (00:03:53) Kimberly shares how guest podcasting resulted in a $10,000 sale for her business and generated over $70,000 in new business revenue in 9 months and in less than 50 podcast interviews.

The power of language and mindset in shaping reality (00:06:19) Kimberly discusses how changing her mindset and language helped her overcome challenges and achieve her dream life.

Building Relationships Beyond Podcast Episodes (00:11:53) This topic discusses the various ways a podcast relationship can evolve beyond just the episode itself, such as business partnerships, referral partnerships, or client-coach relationships.

Leveraging Podcast Relationships for ROI (00:13:05) This topic emphasizes the importance of leveraging podcast relationships to achieve a return on investment, rather than simply doing podcast episodes without any tangible results.

Steps to Successful Guest Podcasting (00:14:17) This topic introduces a framework for successful guest podcasting, including starting now, setting yourself up for success, and showing up fully for interviews.

Podcast as a Client Retention Strategy (00:22:26) Using the podcast as a way to retain clients who are not yet ready to buy, by directing them to specific episodes that can guide them to the next step.

The Power of Holding Attention (00:23:34) The importance of holding the attention of listeners and guiding them with compelling stories, different perspectives, and authentic presence to ultimately lead to success.

The Benefits of Podcasting for Practicing Speaking (00:24:49) How podcasting allows for practice in speaking, refining messages, and receiving feedback from the community, creating an intimate relationship with listeners.