Communication Strategy That Works

Events are back with a vengeance, people! As are speaking opportunities, I thought I would re-release this episode as it was so popular in February as a reminder of how to nail your first or next opportunity and make the most out of that content.

You can create a lot of authenticity and credibility by speaking at events. But it's essential, especially as we are all time-poor right now, to plan to make sure that the time spent away from the office is worthwhile.

This episode is for you if you are a seasoned pro or starting out as it acts as a helpful reminder of all the things to think about when speaking at an event to make it worthwhile for you, your biz or your brand, product or service.

I'd love it if you would please leave me a review and subscribe to be the first to listen each week.

You can also;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

In the last of the summer hacks series, I share with you how audio can help you with your content creation. Audio transcriptions services AI and automation for recording your voice have changed unrecognisably over the last ten years. You no longer need to write a blog. That's right, you heard me!

I am going to talk to you today about why voice notes and audio can help you create quick and easy content for your business by sharing my own experiences of why I started my podcast.

Let's dive in!

Links metioned in this episode:

How To Find Customers and Help Them Buy - New online resource now available, also here: https://commsthatworks.mykajabi.com/find-customers+help-them-buy

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

OR

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

In this third episode in the summer hacks series, I will cover some hacks around making social media content easier for you, whether you work in-house as part of a team or a solopreneur who needs to carve out more time for running your biz.

Do you find social media is taking up a lot of your time? You're busy writing posts, creating graphics, possibly recording videos, and then you think posting would be quick but somehow you emerge 30 minutes later and think, 'where did the time go?'

You might also find you're posting for the sake of it. You're not being intentional about what you are writing about.

Let's dive in!

Links mentioned in this episode:

My new learning platform Comms 'That Works' (also here: https://commsthatworks.mykajabi.com/

Social media scheduling tools I mentioned in this episode:

SEMrush is an all-in-one digital marketing platform. It's best known for its SEO and PPC toolkits, but it also has a Social Media toolkit, which includes the Social Media Poster tool.

SocialBee is a powerful social media scheduling platform that goes beyond scheduling and includes features like competitor research.

Sendible is an all-in-one social media management tool designed to help solopreneurs and agencies manage and amplify their brands.

MeetEdgar is a purpose-built social media scheduling and automation tool that makes it easy to publish your content on Facebook, Twitter, Instagram, and LinkedIn.

Buffer is a software application for web and mobile that lets you schedule content to Twitter, Facebook, Pinterest, Instagram, and Linkedin from one dashboard.

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

In this second episode of the summer hacks series, I talk about how Public relations is often seen as something you do if you have something to launch or some good news to talk about. But PR is not all about the media - it's so much more than that. One aspect of PR is nurturing relationships that are already strong—reaching out to people who you already work with and who know your business and nurture those relationships.

Often underused as a strategic tool, PR is one of the simplest - and most effective - activities you can do to help your business.

I am going to talk to you today about how to utilise these relationships to your advantage.

Let's dive in!

Links in this episode:

That Weetabix example:also here: shorturl.at/bkJ18

How To Find Customers and Help Them Buy - New online resource now available, also here: https://commsthatworks.mykajabi.com/find-customers+help-them-buy

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

I wanted to do a few short episodes during August that were super-short that you could binge on and save you some time and effort over the summer months. I am calling this a 'summer hacks series'. Today's episode is all about repurposing your content.

How do you make an impact when you don't have time to create content or run a campaign?

There's a simple action you can take which won't take long at all but will keep you top of mind – repurposing your resources.

I will cover today;

What is repurposing? Where to start with repurposed content?

Links in this episode:

How To Find Customers and Help Them Buy - New online resource now available, also here: https://commsthatworks.mykajabi.com/find-customers+help-them-buy

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

Today I am keeping it super simple for you. Maybe you are a smaller business or startup that needs some help putting together ideas on how to promote your business using PR or thinking of entering the PR world and wondering what a simple PR plan could include?

PR is an effective tool for building brand awareness. I'm one of only a few hundred chartered PR practitioners in the UK, and in this article, I'm going to walk you through how to start using public relations in your business, so you create content that makes the right impact.

I am covering some of the 'big buckets' in terms of activities and some of the strategic steps you need to consider to have a plan that hits the mark and achieves results.

Links mentioned in this episode:

Bitesize course! How To Find Customers And Help Them Buy

Ep 04. Is the comms working?

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

Automation and artificial intelligence is becoming a big part of PR and Comms and marketing, often carrying out and replacing everyday tasks in the digital marketing space in particular, but it is much more far-reaching than scheduling a few social media posts.

As teams get back to work in earnest in 2021 and work generally ramps up for us all, automation tools can be really effective at helping us get set up super quick and automate some of those everyday tasks.

The AI market is projected to be worth $16 billion by 2022, so this is an especially exciting time to bring automation to your brand or business or both..

So today, I cover some of the key communication tools that I use and give you some tips on getting started.

Links in this episode;

Grammarly

Buffer

Mailchimp

Mailerlite

Answer the public

Pocket

Google trends

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

I am a bit of a research nerd. A lot of strategy work I undertake for customers is grounded in data and insights. Why is this so important?

A lot of communication is for communication's sake, and in a world where we are all overwhelmed with content more than ever, we should focus on what matters and why. Only producing communication that supports our business or purpose (or both)

So today I wanted to share with you why you should be planning your communication activity and not sailing into it hoping for a happy accident.

You will learn

- Why research is important to set yourself up to succeed

- How communication is a support function of your business

- Why goal setting is important

Links mentioned in this episode:

Are you a goal digger?

https://henbe.co.uk/2020/12/01/ep-02-are-you-a-goal-digger-why-you-need-to-set-communication-goals/

Tax Made Easy

https://archive.thedrumprawards.com/the-drum-pr-awards-2020/b2b/making-tax-easy

The Used Kitchen Company

https://ciprawards.co.uk/wp-content/uploads/2021/06/1.-Corporate-and-Business-Comms-003.pdf

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

As I have said many times, a communication strategy is at the heart of your business. Most businesses will undertake financial audits and expenses claims audits, but how often do we audit how well we communicate with our customers?

Most businesses will have growing pains, and effective communication leads to better marketing and more traction, which ultimately helps with more sales, right? I am always amazed at the number of businesses that don't do this. This could be a big factor in why some of those messages are not getting through to customers.

So this episode covers four reasons why I think you should undertake a communication audit of your business now, and gives you some tips on getting started.

Episode mentioned is: Episode 4.

Before you go;

You can download the free activity tracker if you're thinking of doing an audit, this is a good first step.

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

It's deafblind awareness week here in the UK. It got me thinking about how accessible my podcast is and educating myself more on better understanding and considering accessibility as a professional communicator.

Nearly 15 million people in the UK have problems with their sight, hearing or both. It's inevitable that some of these people will be in our networks and could be customers. These needs can be hidden from our view, so how do we make sure that we are inclusive as we can be with our communication material?

Listen to Holly's Story: https://youtu.be/OQvgnx_j1l8

Links from this episode:

https://www.rnib.org.uk/braille-and-moon-%E2%80%93-tactile-codes-moon/learning-moon

https://civilservice.blog.gov.uk/2018/09/07/top-tips-for-accessible-communications/

https://webaim.org/intro/

https://deafblind.org.uk/deafblind-awareness-week/

https://assistivlabs.com/use-cases/testing-any-screen-reader-on-mac

Before you go;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.