Today I share how using topic experts can add real value to your business by building trust and credibility in your brand, product or service.

This tool is related to the PR discipline of communication for your business but could be used in any content too.

I'll give an overview of what this tool is and how you can use it, what to look for in a topic expert, and provide examples of where it has worked well.

Download my FREE cheat sheet; seven simple steps to communication activity with impact which can guide your promotional activity in a strategic direction, saving you time and money.

Also here:https://mailchi.mp/henbe.co.uk/me4aassrqp

You can also;

Please leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show and subscribe to be the first to listen each week.

Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

DM me on LinkedIn emmadrake or Twitter @_emmadrake or email [email protected]

Today I share how to avoid three common communication strategy mistakes I see growing businesses make when communicating their business products and services to customers.

I am sharing this with you, so you don't make the same costly mistakes and you can save precious time and effort in the process.

I also give you some tips on creating a strategic approach to your activity and sharing my FREE cheat sheet, seven simple steps to communication activity with impact which can guide you in the right direction.

Episodes referenced in this one:

Ep 3 - Are you goal digger? How to set effective goals

Ep 4 - how do you know if the Comms is working?

Ep 6 - What's your story?

Ep 8 - Is there anybody out there?

Also here:https://mailchi.mp/henbe.co.uk/me4aassrqp

You can also;

Leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show, and subscribe to be the first to listen each week.

Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

DM me on LinkedIn emmadrake or Twitter @_emmadrake or [email protected]

In this episode, I wanted to share how using PR strategically can help build credibility with customers in your sales pipeline and help generate warmer sales leads. If you are not using PR this way, you are missing a trick!

Most businesses are selling something, and one of the many things that PR can help is building the 'know, like trust' aspect of a customers' journey with you.

I reveal one way you can do this in this week's 10 min episode.

Before you go...

Get a FREE copy of seven simple steps to communication activity with impact

https://mailchi.mp/henbe.co.uk/me4aassrqp

You can also;

Leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show, and subscribe to be the first to listen each week.

Follow my Facebook page for daily tips and advice.

https://www.facebook.com/commsthatworks

DM me on LinkedIn emmadrake or Twitter @_emmadrake or [email protected]

Today I share 3 simple things you can implement right now that will help you have an impact with your comms and save you time whilst hitting your personal or business goals.

We have to adapt to the mood right now amidst a global pandemic, but we can still continue and create value with our business communication.

These 3 tools and approaches can be used together or individually and will help you have a short term plan or approach to communicating in this time of continuing change or flux for everyone, and will set you up for when things improve too.

Today you will learn;

• How to repurpose your content to create value and impact right now
• How and why you should be nurturing people who already love your business
• How scheduling can save you time on your social media planning

Social media scheduling tools I mentioned in this episode:

SEMrush is an all-in-one digital marketing platform. It's best known for its SEO and PPC toolkits, but it also has a Social Media toolkit, which includes the Social Media Poster tool.

SocialBee is a powerful social media scheduling platform that goes beyond scheduling and includes features like competitor research.

Sendible is an all-in-one social media management tool designed to help solopreneurs and agencies manage and amplify their brands.

MeetEdgar is a purpose-built social media scheduling and automation tool that makes it easy to publish your content on Facebook, Twitter, Instagram, and LinkedIn.

Buffer is a software application for web and mobile that lets you schedule content to Twitter, Facebook, Pinterest, Instagram, and Linkedin from one dashboard.

Other links I mentioned: Weetabix twitter: https://twitter.com/weetabix

Before you go...

I'd love it if you would leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

https://mailchi.mp/henbe.co.uk/me4aassrqp

Follow my Facebook page for daily tips and advice

https://www.facebook.com/commsthatworks

PR is not just about promoting your business; it's about protecting your fledgeling reputation. I share with you why crisis plans are not just for big corporates, why you need one whatever size your business is and show you how simple it can be to get started.

It's important to have a plan for when things might go a little bit wrong, however big or small your business is; whether that's a product that you've had to recall, a service that wasn't delivered effectively, or if the IT fails in your online business.

So in this episode, you will learn

• What a crisis plan is and why you need one
• Tips on how to create your own simple plan

Let's dive in!

I'd love it if you would leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

https://mailchi.mp/henbe.co.uk/me4aassrqp

Follow my Facebook page for daily tips and advice

https://www.facebook.com/commsthatworks

Audio is on the rise as a digital media with Amazon getting involved in streaming podcasts last year and the audio-only app Clubhouse's popularity.

It took me a while to fall in love with podcasting and understand the value it could bring to my business and my clients' businesses. But now I am completely hooked! So it seemed only right that for my first interview 'deep dive' episode, I wanted to share insights on podcasting and how it can help you grow your business, grow your reach, and grow your brand awareness.

So, I'm super excited this week to have Lynsay Gould on my show. Lynsay is a podcast and business coach and the founder of the Podcasting for Business Show. Lynsay runs a podcast production company called The Podcast Boutique and is the Podcasting for Business Awards founder. Lynsay helped me start my podcast and start the right podcast. And she's helped hundreds of men and women start theirs too.

So today you will learn;

• When is it a good time to start your podcast, and the right podcast?
• What are the biggest barriers?
• How you can use podcasts in your business as part of your communication strategy
• Personal learnings on how we have used a podcast in our businesses with success
• The wider and growing opportunities with audio including the Clubhouse app (sorry Andriod users you have to wait a bit for this is one!)

I'd love it if you would leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

https://mailchi.mp/henbe.co.uk/me4aassrqp

Follow my Facebook page for daily tips and advice

https://www.facebook.com/commsthatworks

It's that time of the year when to reflect and think; could we enter a business award? If you want to enter business awards, the number one rule is you need to prepare. Spoiler alert: it's not all about the winning!

In this short episode I am sharing with you;

• When and what to enter into an award

• 3 Tips on how to write a killer award entry

• How to get the most mileage for your entry fee

• Some do's and don'ts to look out for

I'd love it if you would please leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

(https://mailchi.mp/henbe.co.uk/me4aassrqp)

Follow my Facebook page for daily tips and advice (https://www.facebook.com/commsthatworks)

In episode ten, I thought I would give you ten tips on how to make the most from speaking at events.

You can create a lot of authenticity and credibility by speaking at events. But it's essential, especially as we are all time-poor right now, to plan to make sure that the time spent away from the office is worthwhile.

This episode is for you if you are a seasoned pro or starting out as it acts as a helpful reminder of all the things to think about when speaking at an event to make it worthwhile for you, your biz or your brand, product or service.

I'd love it if you would please leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

(https://mailchi.mp/henbe.co.uk/me4aassrqp)

Follow my Facebook page for daily tips and advice (https://www.facebook.com/commsthatworks)

I wanted to talk about productivity. I've been asked about this by a few people recently, and there's been some chatter on social media about how some of us are struggling with creativity, focus and productivity during the lockdown in the UK (and globally) so this is a little bonus episode all about a technique I've been using that I thought I would share with you. Hopefully, it helps!

The Productivity Planner combines Most Important Task First (The Ivy Lee method) with the Pomodoro Technique, which uses timed slots to complete tasks.

I got my planner from Intelligent Change. Head over to their website: (https://www.intelligentchange.com/products/the-productivity-planner)

And bag one for yourself with this discount code!: LetsDoThis5

In this episode, you will learn'

• How I use this technique to power through my to-do list each day and week
• How to prioritise what needs to be done (not what you think needs to be done)
• To feel more satisfied and accomplished at the end of the day
• How you can use this for your daily comms planning

I'd love it if you would please leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

(https://mailchi.mp/henbe.co.uk/me4aassrqp)

Follow my Facebook page for daily tips and advice (https://www.facebook.com/commsthatworks)

We all see so many messages each day. On tv, mobiles phones, social media, online, at work etc. So to have an impact, you have to make sure that your content cuts through and speaks directly to who you are targeting.

In this episode, I explain how to work out who your ideal audience is for your content, and where they are hanging as I unpick in more detail Step Three & Four of my Seven Simple Steps to Effective Communication Activity with Impact.

You will learn how to implement these two steps and gain tools and insights into each of these steps so that you can understand more about how to define your audience and reach them effectively.

Get a FREE copy of seven simple steps to communication activity with impact

(https://mailchi.mp/henbe.co.uk/me4aassrqp)

I'd love it if you would please leave me a review and subscribe to be the first to listen each week.

You can also;

Follow my Facebook page for daily tips and advice (https://www.facebook.com/commsthatworks)

Connect with me on LinkedIn

(https://www.linkedin.com/in/emmadrake/)