Communication Strategy That Works

Every picture tells a thousand words, right? This week I share how using an image-led approach for your media strategy can be a game-changer for you. Why? I started my career as a photojournalist from Essex, UK, in the early 1990s, mostly working with music mags and creative portfolios before I trained in public relations and never looked back.

Here's the thing, one of my first proper PR jobs was as a global PR manager for a technology consulting company, and I had some very technical topics to talk about let me tell you!

But, because of my background, I knew how important a good image was to getting featured in the media or not. Even if that was a bought stock image of that represents the context of what I was talking about. I made sure that every press release or media pitch had an image after that. And guess what? It works.

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Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot

**When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules via Hubspot visual content stats April 2021)

In this episode, I'm delighted to be doing another 'Deep Dive'. This time, the topic is how to use events as part of your marketing strategy, take them online and still create an impactful and memorable experience for your audience.

We have all had online overload in 2020, and this episode aims to dispel myths of online events and share best practice to engaging your audience in an online event experience.

I am delighted to have Vikki Barcroft as my guest, Director of Events with Impact, based in the UK.

Vikki shares her insights on how events have changed, how she has pivoted her business and successfully ran global online events as a result. And how events are changing in terms of how we feel about attending events, whether events you travel to remain an inclusive option physically, what attendees are looking for now and what you can do to take your event online with success.

You can connect with Vikki at https://www.eventsforimpact.co.uk/

On Linkedin or Twitter

Download my FREE cheat sheet; seven simple steps to communication activity with impact which can guide your promotional activity in a strategic direction, saving you time and money.

Also here:https://mailchi.mp/henbe.co.uk/me4aassrqp

You can also;

Please leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show and subscribe to be the first to listen each week.

Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

DM me on LinkedIn emmadrake or Twitter @_emmadrake or email [email protected]

Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot

Today I share how using topic experts can add real value to your business by building trust and credibility in your brand, product or service.

This tool is related to the PR discipline of communication for your business but could be used in any content too.

I'll give an overview of what this tool is and how you can use it, what to look for in a topic expert, and provide examples of where it has worked well.

Download my FREE cheat sheet; seven simple steps to communication activity with impact which can guide your promotional activity in a strategic direction, saving you time and money.

Also here:https://mailchi.mp/henbe.co.uk/me4aassrqp

You can also;

Please leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show and subscribe to be the first to listen each week.

Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

DM me on LinkedIn emmadrake or Twitter @_emmadrake or email [email protected]

Today I share how to avoid three common communication strategy mistakes I see growing businesses make when communicating their business products and services to customers.

I am sharing this with you, so you don't make the same costly mistakes and you can save precious time and effort in the process.

I also give you some tips on creating a strategic approach to your activity and sharing my FREE cheat sheet, seven simple steps to communication activity with impact which can guide you in the right direction.

Episodes referenced in this one:

Ep 3 - Are you goal digger? How to set effective goals

Ep 4 - how do you know if the Comms is working?

Ep 6 - What's your story?

Ep 8 - Is there anybody out there?

Also here:https://mailchi.mp/henbe.co.uk/me4aassrqp

You can also;

Leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show, and subscribe to be the first to listen each week.

Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

DM me on LinkedIn emmadrake or Twitter @_emmadrake or [email protected]

In this episode, I wanted to share how using PR strategically can help build credibility with customers in your sales pipeline and help generate warmer sales leads. If you are not using PR this way, you are missing a trick!

Most businesses are selling something, and one of the many things that PR can help is building the 'know, like trust' aspect of a customers' journey with you.

I reveal one way you can do this in this week's 10 min episode.

Before you go...

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You can also;

Leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show, and subscribe to be the first to listen each week.

Follow my Facebook page for daily tips and advice.

https://www.facebook.com/commsthatworks

DM me on LinkedIn emmadrake or Twitter @_emmadrake or [email protected]

Today I share 3 simple things you can implement right now that will help you have an impact with your comms and save you time whilst hitting your personal or business goals.

We have to adapt to the mood right now amidst a global pandemic, but we can still continue and create value with our business communication.

These 3 tools and approaches can be used together or individually and will help you have a short term plan or approach to communicating in this time of continuing change or flux for everyone, and will set you up for when things improve too.

Today you will learn;

• How to repurpose your content to create value and impact right now
• How and why you should be nurturing people who already love your business
• How scheduling can save you time on your social media planning

Social media scheduling tools I mentioned in this episode:

SEMrush is an all-in-one digital marketing platform. It's best known for its SEO and PPC toolkits, but it also has a Social Media toolkit, which includes the Social Media Poster tool.

SocialBee is a powerful social media scheduling platform that goes beyond scheduling and includes features like competitor research.

Sendible is an all-in-one social media management tool designed to help solopreneurs and agencies manage and amplify their brands.

MeetEdgar is a purpose-built social media scheduling and automation tool that makes it easy to publish your content on Facebook, Twitter, Instagram, and LinkedIn.

Buffer is a software application for web and mobile that lets you schedule content to Twitter, Facebook, Pinterest, Instagram, and Linkedin from one dashboard.

Other links I mentioned: Weetabix twitter: https://twitter.com/weetabix

Before you go...

I'd love it if you would leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

https://mailchi.mp/henbe.co.uk/me4aassrqp

Follow my Facebook page for daily tips and advice

https://www.facebook.com/commsthatworks

PR is not just about promoting your business; it's about protecting your fledgeling reputation. I share with you why crisis plans are not just for big corporates, why you need one whatever size your business is and show you how simple it can be to get started.

It's important to have a plan for when things might go a little bit wrong, however big or small your business is; whether that's a product that you've had to recall, a service that wasn't delivered effectively, or if the IT fails in your online business.

So in this episode, you will learn

• What a crisis plan is and why you need one
• Tips on how to create your own simple plan

Let's dive in!

I'd love it if you would leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

https://mailchi.mp/henbe.co.uk/me4aassrqp

Follow my Facebook page for daily tips and advice

https://www.facebook.com/commsthatworks

Audio is on the rise as a digital media with Amazon getting involved in streaming podcasts last year and the audio-only app Clubhouse's popularity.

It took me a while to fall in love with podcasting and understand the value it could bring to my business and my clients' businesses. But now I am completely hooked! So it seemed only right that for my first interview 'deep dive' episode, I wanted to share insights on podcasting and how it can help you grow your business, grow your reach, and grow your brand awareness.

So, I'm super excited this week to have Lynsay Gould on my show. Lynsay is a podcast and business coach and the founder of the Podcasting for Business Show. Lynsay runs a podcast production company called The Podcast Boutique and is the Podcasting for Business Awards founder. Lynsay helped me start my podcast and start the right podcast. And she's helped hundreds of men and women start theirs too.

So today you will learn;

• When is it a good time to start your podcast, and the right podcast?
• What are the biggest barriers?
• How you can use podcasts in your business as part of your communication strategy
• Personal learnings on how we have used a podcast in our businesses with success
• The wider and growing opportunities with audio including the Clubhouse app (sorry Andriod users you have to wait a bit for this is one!)

I'd love it if you would leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

https://mailchi.mp/henbe.co.uk/me4aassrqp

Follow my Facebook page for daily tips and advice

https://www.facebook.com/commsthatworks

It's that time of the year when to reflect and think; could we enter a business award? If you want to enter business awards, the number one rule is you need to prepare. Spoiler alert: it's not all about the winning!

In this short episode I am sharing with you;

• When and what to enter into an award

• 3 Tips on how to write a killer award entry

• How to get the most mileage for your entry fee

• Some do's and don'ts to look out for

I'd love it if you would please leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

(https://mailchi.mp/henbe.co.uk/me4aassrqp)

Follow my Facebook page for daily tips and advice (https://www.facebook.com/commsthatworks)

In episode ten, I thought I would give you ten tips on how to make the most from speaking at events.

You can create a lot of authenticity and credibility by speaking at events. But it's essential, especially as we are all time-poor right now, to plan to make sure that the time spent away from the office is worthwhile.

This episode is for you if you are a seasoned pro or starting out as it acts as a helpful reminder of all the things to think about when speaking at an event to make it worthwhile for you, your biz or your brand, product or service.

I'd love it if you would please leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

(https://mailchi.mp/henbe.co.uk/me4aassrqp)

Follow my Facebook page for daily tips and advice (https://www.facebook.com/commsthatworks)