Communication Strategy That Works

I wanted to talk about productivity. I've been asked about this by a few people recently, and there's been some chatter on social media about how some of us are struggling with creativity, focus and productivity during the lockdown in the UK (and globally) so this is a little bonus episode all about a technique I've been using that I thought I would share with you. Hopefully, it helps!

The Productivity Planner combines Most Important Task First (The Ivy Lee method) with the Pomodoro Technique, which uses timed slots to complete tasks.

I got my planner from Intelligent Change. Head over to their website: (https://www.intelligentchange.com/products/the-productivity-planner)

And bag one for yourself with this discount code!: LetsDoThis5

In this episode, you will learn'

• How I use this technique to power through my to-do list each day and week
• How to prioritise what needs to be done (not what you think needs to be done)
• To feel more satisfied and accomplished at the end of the day
• How you can use this for your daily comms planning

I'd love it if you would please leave me a review and subscribe to be the first to listen each week.

You can also;

Get a FREE copy of seven simple steps to communication activity with impact

(https://mailchi.mp/henbe.co.uk/me4aassrqp)

Follow my Facebook page for daily tips and advice (https://www.facebook.com/commsthatworks)

We all see so many messages each day. On tv, mobiles phones, social media, online, at work etc. So to have an impact, you have to make sure that your content cuts through and speaks directly to who you are targeting.

In this episode, I explain how to work out who your ideal audience is for your content, and where they are hanging as I unpick in more detail Step Three & Four of my Seven Simple Steps to Effective Communication Activity with Impact.

You will learn how to implement these two steps and gain tools and insights into each of these steps so that you can understand more about how to define your audience and reach them effectively.

Get a FREE copy of seven simple steps to communication activity with impact

(https://mailchi.mp/henbe.co.uk/me4aassrqp)

I'd love it if you would please leave me a review and subscribe to be the first to listen each week.

You can also;

Follow my Facebook page for daily tips and advice (https://www.facebook.com/commsthatworks)

Connect with me on LinkedIn

(https://www.linkedin.com/in/emmadrake/)

How bubbling issues can impact your business reputation, and what you can do prevent it from happening.

Your reputation is by far the most valuable asset you will have as a business. It is a culmination of how you are perceived by everyone who interacts with your business or product/service from the general public to customers, staff, investors, and other people important to you biz.

In this episode, you will learn

• What reputation impact is
• How to implement a simple 6 step process to spot, monitor and mitigate potential reputation issues in your business
• How by pre-empting bubbling issues and managing them effectively you can avoid a crisis hitting

Please leave me a review and subscribe to be the first to listen each week.

Get a FREE copy of my six-steps cheat sheet to managing reputation impact

(https://mailchi.mp/henbe.co.uk/me4aassrqp)

Connect with me on LinkedIn

(https://www.linkedin.com/in/emmadrake/)

OR follow my Facebook page for daily tips and advice (https://www.facebook.com/commsthatworks)

In this episode, I share how to create a unique and impactful statement that defines what your business, product or service does and how it helps people. After listening to this simple process, you can write your own story that sells what you do, and create more impact with your content.

Please leave me a review and subscribe to be the first to listen each week.

Get a free copy of my seven simple steps to comms planning.

https://mailchi.mp/henbe.co.uk/n8xnx5bjj3

Connect with me on LinkedIn

https://www.linkedin.com/in/emmadrake/

OR follow my Facebook page for daily tips and advice: https://www.facebook.com/commsthatworks

In this episode, I'm talking to you about PR. Some of you may know, I'm one of only a few hundred chartered PR practitioners in the UK, so PR is one of my big passions, and today and I'm going to share some insights on this topic. I will bust some of the biggest myths, I'll share how to effectively support your business with PR, and some tips on how to get started with a PR programme of your own.

Please leave me a review and subscribe to be the first to listen each week.

Get a free copy of my seven simple steps to comms planning.

https://mailchi.mp/henbe.co.uk/n8xnx5bjj3

Connect with me on LinkedIn

https://www.linkedin.com/in/emmadrake/

OR follow my Facebook page for daily tips and advice: https://www.facebook.com/commsthatworks

Today I talk about how you can measure the effectiveness of your communication activity using a straightforward approach. I'll share why you should track your activities, how this approach can help support your business goals and save you money.

This is up there as one of the top things I get asked about by business leaders and comms people. So listen and learn, and hit subscribe if you are listening on iTunes and leave me a review.

You can download the free activity tracker

Also here:

https://mailchi.mp/henbe.co.uk/1g85gwokl5

Make sure you also follow me on my Facebook page

https://www.facebook.com/commsthatworks

In this episode, I am going to talk to you about how to be a goal digger, what's that I hear you cry? Well, it's all about how setting effective goals can help you have more impact with your comms activity. I am using an example of a campaign I ran to explain this in details, where the activity was a business event, but the goal was much more than that.

You will learn:

1. Why it's important to set strategic goals as part of your event plan
2. The common reasons why most people do not set goals for events
3. An example of an initiative I helped launch and the results it achieved

Get your copy of the FREE 7 simple steps cheat-sheet and create your own effective comms plan from scratch.

In this episode, I get nerdy about building your very own brand fans. I'm going to be sharing with you how using industry partners and brand advocates can grow your customer reach and grow your business. You'll learn what the heck brand advocates are, how they can help you grow and protect your brand and your business. And, I'm also going to talk you through the simple steps on how you can start your brand advocacy plan, and cover the common pitfalls to avoid.

HERE you can download the quick guide to building brand fans that I mention in the episode and the additional notes so you can create your own list of fans.

Connect with me on LinkedIn

Follow my Facebook page for more tips and advice.

In this episode In this episode, I run through my seven simple steps to success for planning effective communication activity. You will learn:

1. The seven steps I use for simple yet effective communication activity planning
2. How and why this can help you achieve results and more impact
3. Why it's important now, especially when resources and budgets are tight

And, how by following these straightforward steps, you can ensure that your activity is relevant, needed and effective in supporting your business goals AND your budget.

Get a copy of the 7 simple steps cheat-sheet and create your own plan.

Listen to Ep.04 for more on how to measure your comms impact

I'll be unpacking each of these steps in more detail over the coming months here on my podcast and through StratChat my monthly email

Welcome to the Communication Strategy 'That Works' podcast!

I'm Emma, your host and I am making it my mission to help smaller businesses like you that want to grow and have ambitious plans to be a bigger company, to get the 'comms stuff' right earlier on in your journey. I want you to grow your brand more effectively, protect your fledgeling brand reputation, spend your budget more wisely and, ultimately, have much more impact with your comms.

In this trailer, you can learn a little bit more about me, my background, and why I have produced this podcast for you, and what you can expect to learn each week through listening to my show.

There are step-by-step processes, downloads and freebies to help you get started, and mini masterclasses to look forward to. Each week you will get actionable advice you can implement straight away. There's no navel-gazing here, just straight-up free advice and tips distilled from my 20 plus years in the business.

I hope you enjoy it!

You can also get my monthly email StratChat enables you to be first in line to hear about my offers and free downloads and also get new episodes straight to your inbox each week.

https://mailchi.mp/c73d7cdfb037/stratchat

Connect with me on LinkedIn Emma Drake Chart.PR

https://www.linkedin.com/in/emmadrake/

And please follow my Facebook Business page CommsThatWorks for daily tips and advice https://www.facebook.com/commsthatworks