Communication Strategy That Works

In-person events are looking likely to be coming back this year, thank goodness; it's reassuring to see audiovisual companies and venues starting to gear up to get full and busy again.

It's tempting right now to go 'hell yes!' Let's have an event! Everyone is desperate for interaction, but events are costly, so it's important to think about your end goal when setting out to raise your profile through an in-person event.

I cannot wait to get back to events, and I am also considering having one of my own this year. But people will increasingly want more value from attending I think, so how do you put on an event that has your business goals at its heart whilst delivering value to your potential and existing customers?

Before you go;

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And

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PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

I wanted to talk to you today about connecting your marketing and sales messages.

There was some interesting research recently from Global PR firm Fleishman Hillard. Their 2021 global report looks at The Authenticity Gap, which measures the gap between consumer expectations and their actual experiences of a company or brand using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs.

I think there are lots of key points that growing businesses can take from this report in terms of making sure what you say you do, what you actually do and how you operate are all telling the same story.

you will learn;

• Why you need to have your brand messages connected to your sales
• How you might start this process
• A simple method to organise your messages into a document you can refer to

Links I mention in this episode:

Fleishman Hillard Global Authenticity Report

https://fleishmanhillard.com/brand-consumer-expectations/

Messagehouse.org and free toolkit

https://messagehouse.org/

You can also;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

OR

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you'

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

Keeping it simple can help tackle overwhelm, help achieve your goals, and also transform your productivity.

I wanted to talk to you today about telling your story when you work in a technical industry.

It's easy to get this simple step wrong as we are surrounded by technical people in property, construction and tech who are great at their job. Still, we need to help connect technical products and services or initiatives to the right audience and help customers buy or engage in content, in whatever form, to do this.

So I've some tips for you today; let's dive in!

I mention Ep 05. What's Your Story

You can also;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

OR

Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

I wanted to talk to you about PR today, and why I think, sometimes it has a bad reputation for being about spin. It's also made famous by TV shows like Absolutely Fabulous, The Thick of It, and The West Wing. So our perception is skewed of how PR can be used to help businesses grow.

More recently, there have been some reports of darker uses of Public Relations to create a negative reputation of a rival company as well.

But, many good PR firms, consultants, and individuals uphold strong ethical codes of conduct and continue to support a fair and professional industry. I am here to tell you that it is one of the best business tools you can have in your arsenal—done right, of course!

So I bust three big myths today. If you are embarking on a PR programme in your business, this episode is for you.

Here are the links I mention in this episode.

Edleman Trust Barometer 2021

https://www.edelman.com/trust/2021-trust-barometer

The Times investigative news story about allegations around the World cup 2022:

https://www.thetimes.co.uk/article/exclusive-qatar-sabotaged-2022-world-cup-rivals-with-black-ops-glwl3kxkk

Guardian story on the allegations surrounding the Pfizer vaccine and paid influencers

https://www.theguardian.com/media/2021/may/25/influencers-say-russia-linked-pr-agency-asked-them-to-disparage-pfizer-vaccine

You can also;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

OR

Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

If you're not sure what the opportunities are with a podcast, or you know but are uncertain about how it could fit in with your communication strategy, then this episode today is for you.

You will learn;

• How audio content is here to stay
• How play-on-demand content can help your business
• Why it could be a useful part of your strategy

Ready to start your podcast? Join Lynsay Anne's Start Your Podcast in A Day course (link also here: https://lynsayanne.firstpromoter.com/signup/8145

Sources mentioned in this episode:

• Radio Joint Audience Research (RAJAR) Spring 2020
• Infinite Dial 2021
• My Podcast Reviews stats, via Apple Podcast statistics

You can also;

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

OR

Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot

'Purpose' is a term used by businesses and entrepreneurs to define what they do and believe in. But what does it mean, and is it something you can implement in your startup or growing business? In this 'Deep Dive' episode, I talk to Nick Ranger, a brand strategy expert who is the Managing Partner for a global consulting team at Brand Pie, a boutique brand transformation agency.

Brand pie recently released their annual CEO purpose report, and Nick joins me today to talk to you about the findings. You will learn what purpose is, and how you can implement it in your startup or growing business.

READ the CEO Purpose report here: https://www.brandpie.com/thinking/ceo-purpose-report

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

You can also;

Please leave me a review on Apple Podcasts as it helps others find the show and subscribe to be the first to listen each week.

Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot

I wanted to share with you today how one fantastic piece of long-form content can serve you well for a few different reasons and fill your content calendar in one sitting.

I am going to cover with you today;

• What long-form content is (and isn't)
• How it helps you gain authority

Get my FREE roadmap to get more strategic with activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

You can also;

Please leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show and subscribe to be the first to listen each week. Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

DM me on LinkedIn emmadrake or Twitter @_emmadrake or email [email protected]

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot

I wanted to talk to you today about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands.

Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start out because no one knows you, you may be new in a market or have some new way of doing things or competing in a very established industry.

I am going to cover with you today;

• Why you should use business relationships and key influencers to help build your brand and
• How this can form part of your overall strategy

HERE is the cheat sheet I mention in this episode. (also here: https://mailchi.mp/henbe.co.uk/iwktvyr6cb)

You can also;

Please leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show and subscribe to be the first to listen each week. Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

Follow me on LinkedIn_emmadrake or Twitter @_emmadrake

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot?

This week, I want to talk to you about creating a great brief and not wasting time, effort, and energy when hiring someone to help you with PR.

No one wants to waste time, effort and money. So here are four things to think about when writing a brief to stand the best chance of getting the results you need.

Everyone needs help at some point with specific skills and expertise; flying solo on everything means you are spreading yourself thin. I can relate as I run my own business, and there comes a time when you have to write a clear brief to get a good brief for someone to help you.

GET YOUR FREE CHEAT SHEET to guide your promotional activity in a strategic direction, saving you time, energy and money.

Also here:https://mailchi.mp/9903a79513e9/hzjh7aey22

You can also;

Please leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show and subscribe to be the first to listen each week. Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

Follow me on LinkedIn_emmadrake or Twitter @_emmadrake

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot?

Understanding your competitors is a crucial step when starting to plan your communication strategy. However, this is often only ever carried out at the start of the process… well, guess what? You have to keep doing it. I will share why today, especially given the year we have all just had when lots of businesses have had to pivot.

I share the 3 types of competitors to look out for, plus when and how to start to make plans to utilise this information as part of your business planning.

HERE is that link to the competitor visual map example.

REGISTER INTEREST in my online learning and get my FREE cheat sheet which can guide your promotional activity in a strategic direction, saving you time, energy and money.

Also here:https://mailchi.mp/9903a79513e9/hzjh7aey22

You can also;

Please leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show and subscribe to be the first to listen each week. Follow my Facebook page for daily tips and advice.

Also here:https://www.facebook.com/commsthatworks

DM me on LinkedIn emmadrake or Twitter @_emmadrake or email [email protected]

PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot