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Communities, Presence, and Experiences are Your New Brand Survival Kit with Christine Choi, Partner and Head of Brand Communications at M13
The Katies are back from our Season 2 intermission to bring you a conversation that goes deep—because that's the only way that Christine Choi, Partner and Head of Brand Communications at M13, knows how (and we wouldn't change a thing).
There's a reason why leaders like Sir Richard Branson have trusted Christine with their messaging, programs, and comms strategies over the years. She thinks deeply, considers all angles, and strongly believes that communications isn't just about getting your message out—it's about building the infrastructure that holds your entire business story together.
In this episode, Christine breaks down exactly how the communications game is changing and why communities, presence, and experiences will be the deciders of the brands (and founders) that survive in our increasingly digital world.
Other highlights include:
- Behind-the-scenes insights from working with iconic leaders
- Why soft skills are becoming the ultimate competitive advantage
- How to build community that actually drives business results
- The art of creating memorable brand experiences that stick
- Why curiosity beats strategy every single time
Plus: Christine's contrarian take on preparing for both human AND machine audiences (because yes, you need to think about both now).
Perfect for: Communications professionals, brand strategists, startup founders, and anyone who's tired of generic "brand building" advice and wants to understand how the pros actually do it.
Ready to rethink everything you know about modern brand building? Christine's bringing the strategic depth you've been missing.
Connect with us on:
- TikTok
- Web
Have a topic or a guest idea? Email us at [email protected]
View all episodes
By Katie Boysen & Katie Dufficy
5
1010 ratings
The Katies are back from our Season 2 intermission to bring you a conversation that goes deep—because that's the only way that Christine Choi, Partner and Head of Brand Communications at M13, knows how (and we wouldn't change a thing).
There's a reason why leaders like Sir Richard Branson have trusted Christine with their messaging, programs, and comms strategies over the years. She thinks deeply, considers all angles, and strongly believes that communications isn't just about getting your message out—it's about building the infrastructure that holds your entire business story together.
In this episode, Christine breaks down exactly how the communications game is changing and why communities, presence, and experiences will be the deciders of the brands (and founders) that survive in our increasingly digital world.
Other highlights include:
- Behind-the-scenes insights from working with iconic leaders
- Why soft skills are becoming the ultimate competitive advantage
- How to build community that actually drives business results
- The art of creating memorable brand experiences that stick
- Why curiosity beats strategy every single time
Plus: Christine's contrarian take on preparing for both human AND machine audiences (because yes, you need to think about both now).
Perfect for: Communications professionals, brand strategists, startup founders, and anyone who's tired of generic "brand building" advice and wants to understand how the pros actually do it.
Ready to rethink everything you know about modern brand building? Christine's bringing the strategic depth you've been missing.
Connect with us on:
- TikTok
- Web
Have a topic or a guest idea? Email us at [email protected]
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