The algorithm didn’t kill your brand—loneliness did. In this episode, I break down why community is the trend that isn’t a trend (it’s a return to what actually works), how irrational loyalty is created, and why being a person beats playing a persona. We talk real relationships, energetic resonance, and simple ways to turn your corner of the internet into a room people want to enter.

You’ll learn:

• Why “community, not just presence” is winning right now—and how to start without a giant audience.
• What irrational loyalty looks like in real life (and how to spark it on purpose).
• The friendship rule for branding: act online how you act IRL—and watch trust compound.
• Practical places to meet your people (in person, micro-memberships, DMs done right).
• How to build a brand that feeds you back (so you stop burning out creating for crickets).

Resources Mentioned:

• Thread Hippie California (personality-packed tees for brand shoots)
• Shannon McKinstry’s podcast, Good Content, Episode 83 on audience identifiers. 
• Book a 90-minute Uncensor Session
• Join 20 in 12 (free 12-day mini series)
• IG: @kelli.was.here

Thanks for tuning into this episode of Kelli Was Here. If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

Hit follow. Subscribe. Share with a fellow soloprenuer.

Because sensible is not your style—and it's never too late to become yourself.