Community

Today, Kristina and Maria are sharing the story behind one of their biggest High Vibe Women moments yet: taking over a billboard in Toronto’s Yonge-Dundas Square and surprising 25 women from their community by putting them on it.

What started as one of Kristina’s big ideas quickly became something much more meaningful. Instead of making the billboard about themselves, Kristina and Maria used the milestone to celebrate the women who believed in High Vibe Women, supported the community early on, and helped make it what it is today.

Tune in to hear:

• Why Kristina and Maria chose to make their billboard a celebration of their community.
• The power of bringing your community along for the ride as your business grows.
• Why building a culture of gratitude creates deeper relationships and stronger communities.
• How celebrating business milestones helps you recognize how far you’ve come before chasing the next goal.
• Why no entrepreneur is truly “self-made” and the importance of recognizing the people who supported you along the way.
• A behind-the-scenes look at how Kristina convinced Maria to say yes to one of her biggest ideas yet.

This episode is a reminder to celebrate your wins, honour your community, and make space for gratitude as your business grows.

Tune into this episode of Community to hear the full story behind the High Vibe Women billboard and be inspired to celebrate how far you’ve come!

Mentioned in Episode:

Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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Today on the Community podcast, Kristina is joined by Britt Holmes, founder of Merit Media and paid ads expert, to break down how small business owners can use paid ads to create more consistent leads, increase visibility, and grow their business.

Britt shares what business owners need to know before investing in Google Ads, Meta Ads, or LinkedIn Ads, and why a strong ad strategy is less about spending more and more about spending strategically.

Tune in to hear:

• When your business is actually ready to start running paid ads.
• How to choose between Google Ads, Meta Ads, and LinkedIn Ads.
• The biggest mistakes business owners make when trying to DIY their ads.
• Why tracking and actively managing your ads are essential for better results.
• How paid ads can help reduce the feast-and-famine cycle in business.
• Why your website, messaging, and social media need to work together with your ad strategy.

Britt also shares why you don’t need a massive budget to get started, why slower seasons can actually be a smart time to advertise, and why boosting an Instagram post is very different from creating a strategic paid ads campaign.

If paid ads have always felt overwhelming, this episode will help make small business advertising feel more accessible and give you a clearer understanding of how paid ads can support long-term business growth. Tune in now to learn how to approach your ad strategy with more confidence!

Connect with Britt Holmes:
Website
Follow Merit Media on Instagram
Follow Britt on Instagram
LinkedIn

Mentioned in this Episode:

Take our What’s Your Social Media Personality Quiz: https://www.thesocialsnippet.com/quiz

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Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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In this solo episode of Community, Kristina is talking about the art of asking for favours in business and how to know when you have built enough trust to make the ask.

From referrals and introductions to promotions and opportunities, Kristina shares why strong business relationships are built by making deposits before withdrawals. She breaks down the idea of a “relationship bank account” and how generosity, reciprocity and thoughtful relationship building can create more meaningful connections and opportunities over time.

Tune in to hear:

• Why business relationships should be treated like a relationship bank account.
• How to know when you have enough relationship capital to make an ask.
• Why the size of your ask should match the depth of the relationship.
• How cold asks for referrals or introductions can damage potential relationships.
• Why making an ask easy to accept or decline can actually increase your chances of a yes.
• The importance of following up and showing gratitude after someone helps you.
• Small ways to continue nurturing your network without always asking for something.
• Why the best networkers focus on generosity and relationships instead of keeping score.

Building strong business relationships is not about avoiding asks altogether. It is about investing in relationship building, staying connected and creating genuine reciprocity so that when you do need an introduction, referral or favour, the relationship capital is already there.

Tune into the full episode of Community to learn how to strengthen your business relationships, grow your network and make better asks without making your connections feel transactional.

Mentioned in Episode:

Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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Today on the Community podcast, Kristina is joined by bestselling author, book coach, and publishing expert Jake Kelfer to talk about how writing a book can help you build authority, create opportunities, and grow your business.

Jake shares how writing his first book changed the direction of his career and why entrepreneurs don’t need a huge audience, decades of experience, or a perfectly polished story to become an author.

Tune in to hear:

• Why you don’t need to be the world’s leading expert to write a great book.
• How to move through imposter syndrome and confidently share your perspective.
• Why writing a book can be a powerful tool for business growth beyond book sales.
• Jake’s ROI trifecta of purpose, platform, and profit.
• How a book can generate clients, speaking opportunities, visibility, and authority.
• The three things Jake believes every successful book needs.

If you've ever thought about writing a book but questioned whether you're ready, this episode will give you the encouragement and practical advice to start.

Tune in now and discover how writing a book can become a powerful asset for your brand and business growth!

Connect with Jake:
Website
Follow Jake on Instagram
Read Big Idea To Bestseller

Mentioned in this Episode:

Ready to make your marketing work harder? Partner with Merit Media to scale your growth with strategic paid ads at  https://www.meritmedia.com/

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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Today, Kristina and Maria are talking about the raw and honest reality of what they made in their first year of business and the exact investments they made to take steps toward where they are today.

Learn from the mistakes they made and key areas they reinvested into The Social Snippet from day one from hiring decisions to masterminds, software tools, and branding choices.

Tune in to hear:

• The intentional business investments Kristina and Maria made in community and relationships.
• How to prioritize early-stage reinvesting in your business.
• Why hiring too early can create more complexity than clarity without the proof of concept.
• Why simple tools often outperform expensive systems in the early stages.
• And more!

This conversation breaks down what actually moved the needle in their first year of business so it can help you navigate yours!

Mentioned in Episode:

Book a free discovery call with Roop Creative to explore strategic branding and website design services that position you as the expert you already are and evolve with every stage of your business!

Get higher quality podcast guests with our Podcast Guest Blueprint

Work with The Social Snippet
Join The High Vibe Women Online Community

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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In this episode of Community, IRL with my bestie Maria, we’re sharing five of the biggest lessons we’ve learned from running hundreds of events over the years. From intimate dinners and retreats to 200-person experiences, online events, and most recently our yacht mastermind, we’ve learned a lot about what makes an event truly impactful.

Events have always been such an important part of how Maria and I build community, and in this conversation we’re sharing the things that have worked, the lessons we’ve learned the hard way, and what we’re continuing to improve as High Vibe Women grows.

• Bigger isn’t always better, and we’ve learned that creating different-sized experiences gives our community more opportunities to connect in the way that works best for them.
• Real-time event content has become a game changer for us because it captures the energy in the room, creates excitement for attendees, and builds FOMO for the people following along from home.
• Strong partnerships come from creating a true win-win, so we always ask how we can make a collaboration a “slam dunk” for both us and the brand or partner involved.
• The more information we give attendees before an event, the less confusion and admin there is, which is why we’ve become much more intentional about creating one central place for schedules, FAQs, venue details, resources, and everything else they need.
• The energy we bring into the room matters, and we’ve seen firsthand that showing up authentically, leading with integrity, and genuinely caring about the people we serve helps attract the kind of community we want to build.

After running so many events, one of our biggest takeaways is that there will always be something new to learn. Every event gives us another opportunity to listen to feedback, drop our egos, make changes, and create an even better experience the next time.

If you’re hosting events, thinking about creating one, or simply looking for ways to build a stronger community around your business, I hope these lessons help you learn some of these things the easy way instead of the hard way like we did.

And if you’re feeling stuck with your social media or wondering what kind of content strategy actually fits you? Reach out to [email protected] and let's chat.

This episode is sponsored by Adobe Acrobat.
Check out Adobe Acrobat here!

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Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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‘How did you get that event sponsor?’

This is something we get asked literally all the time in our High Vibe Women Online community.

High Vibe Women has grown so much over the past 3 years and Kristina and Maria have gone from feeling confused and intimidated about event sponsorship to raising over 100K of event sponsorship.

This certainly didn’t happen overnight, but they are pulling back the curtain on how they did it and what you need to know in order to level up your event sponsorship for your next event. 

Tune in to hear:

• How Kristina and Maria grew from no sponsors to over six figures in sponsorship for a single event.
• Pitching sponsors with confidence and moving past the fear of rejection.
• Why proof of concept and social proof make sponsorship easier over time.
• How to identify the right sponsors for your event and audience.
• What makes a strong sponsorship pitch and how to tailor it to each brand.
• Why relationship-building and long-term partnerships are key to sponsorship success.
• How community building can open doors to aligned sponsors and meaningful business growth.

If you’ve ever wondered how to turn your event into a sponsorship worthy opportunity, this episode will leave you feeling encouraged and equipped with practical next steps!

Mentioned in Episode:

Turn your marketing into a money making machine with an experienced agency on a flat-rate model with Merit Media

Try our Podcast Content Machine

Work with The Social Snippet
Join The High Vibe Women Online Community

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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Today, Kristina is joined by her business bestie Cher, a Waterloo Region real estate agent and coach for women in real estate, to talk about how she built her business through community, relationships and consistent marketing.

Cher shares how she grew beyond the traditional real estate business model by showing up consistently on Instagram, nurturing her local community and generously sharing her knowledge.

Tune in to hear:
• Why giving away valuable information can build trust and attract more aligned clients.
• How Cher used a simple weekly Instagram series to begin growing her real estate business.
• Why consistent marketing matters most when engagement is quiet or business feels slow.
• How to use Cher’s “capacity gap” approach to add new marketing strategies without overwhelming yourself.
• Why business owners should continue investing in marketing when others are pulling back.
• How supporting your local community can create stronger relationships, referrals and future opportunities.
• Why experimenting with a strategy and choosing to stop does not mean you failed.
• How to decide whether an opportunity supports your own definition of success.

This conversation is an encouraging reminder that building a relationship-based business does not require doing everything at once. Through consistent marketing, genuine community building and a willingness to keep showing up, you can create a business that feels aligned with the way you want to work and live.

Listen in to the full episode of Community to learn how relationships, local community and consistent marketing can help you build a stronger and more sustainable business.

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

Website . Instagram . Facebook . Linkedin

If landing more speaking gigs is on your vision board for 2026 or even 2027, this episode is for you.

Kristina and Maria are diving into what it really takes to land your first speaking opportunity and how to leverage it for more aligned opportunities. Kristina also shares some of the events she is speaking at in the upcoming months and how she was able to secure those spots through a combination of networking, community building and pitching.

Tune in to hear:

• How to position yourself as a speaker and build authority online.
• Tips for securing your first speaking opportunities.
• How to fully leverage speaking opportunities for your business.
• The biggest mistakes aspiring speakers make when pitching events.
• Why attending events can be just as valuable as speaking at them.
• What event hosts are really looking for in speakers.
• Why serving the audience always beats self-promotion.

Showing up consistently matters far more than sending cold pitches or chasing the biggest stages. Whether you're looking to land your first speaking gig, improve your public speaking skills, or build a long-term speaking strategy, this conversation will leave you feeling empowered and inspired to take action!

Mentioned in Episode:

Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching

Try our Podcast Content Machine

Work with The Social Snippet
Join The High Vibe Women Online Community

October High Vibe Women Tickets

More tips for getting speaking gigs

PodFest Recap Episode

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

Website . Instagram . Facebook . Linkedin

Today on the Community podcast, Kristina is joined by podcast growth and marketing expert Kylee Chandler for a conversation packed with actionable strategies to help you grow your podcast and turn listeners into leads and clients for your business.

Kylee has worked behind the scenes with some of the biggest names in online business and podcasting, helping creators use podcast marketing, SEO, and audience nurturing to create meaningful business growth. Together with Kristina, they unpack what’s actually working in podcasting right now.

Tune in to hear:

• Why podcasts grow slower than social media, and how that's actually an advantage.
• Why podcast SEO is one of the most overlooked opportunities for audience growth.
• The biggest mistakes podcasters make when trying to grow their show.
• How email marketing and podcast marketing work together to nurture potential clients.
• Why quizzes, funnels, and strategic calls-to-action can help turn listeners into buyers.
• How podcast collaborations and guest appearances can accelerate podcast growth.

If you've ever wondered how to grow your podcast without relying solely on social media, this episode is filled with practical advice you can implement immediately!

Tune in now and discover how to turn your podcast from content into a true business asset for your brand.

Connect with Kylee:

Personalized Podcast Growth Map Quiz

Podcast Growth Tools podcast

Follow Kylee on Instagram

Website

LinkedIn

Mentioned in this Episode:

Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching

Try our Podcast Content Machine

Join the High Vibe Women Online Community

Work with The Social Snippet!

How to Double Your Podcast Downloads

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

Website . Instagram . Facebook . Linkedin