Community

People still aren’t talking enough about how people buy from people they trust.

With increasingly crowded platforms with AI-generated content and polished marketing, founder-led brands are standing out more than ever. 

That is why founders can no longer afford to hide behind their logos, you need to step out and  consistently show up as the face behind your business in order to build trust, create community, and generate long-term growth.

In this episode of Community Kristina explores why this shift is happening in marketing today and why trust no longer sits solely with companies and logos, but with founders, creators, and real people. 

In this episode, you'll learn:

• Why founder-led brands are outperforming company pages.
• How personal branding helps build trust, credibility, and stronger community connections.
• The mindset shifts needed to confidently show up online as the face of your business.
• Why consistency matters more than perfection when building a founder-led brand.
• Simple ways to create authentic content that strengthens your community and attracts aligned customers.
• The power of answering your own DMs, sharing your story, and showing behind-the-scenes moments.

If you've been hiding behind your logo or a polished company page, you’re falling behind!

We hope this episode empowers you to step into your visibility and embrace the power of your personal brand.

Mentioned in Episode:

Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching

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For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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In this episode of Community, Kristina is joined by copywriter, photographer, and podcaster Evie Tavares for a conversation about ethical marketing and what it really looks like to build a business that makes sales but is rooted in trust.

Evie and Kristina share their lived experiences of selling and being sold to in business and go deep into how they navigate authenticity and integrity in a market that pushes fear-based sales tactics and pressure-filled marketing.

Tune in to hear:

• Evie’s journey to entrepreneurship and how motherhood shaped her business path.
• Why ethical marketing and honest sales practices matter more than ever.
• Urgency that serves your audience vs pressure that breaks trust.
• How to build a strong welcome email sequence to nurture buyer relationships.
• Why relationship-based sales creates more aligned, long-term clients.
• What to look for in business communities, networking spaces, and mentors.
• How to grow your business through community building and genuine connection.

If you’ve been craving a more aligned way to market, sell, and grow your business, this conversation is for you. Tune in to learn how to make your ideal audience empowered to buy, without the manipulation or sleazy sales tactics that are out there!

Connect with Evie:
Instagram

Website

The Unfiltered Tea Podcast

Kristina on Evie’s Podcast

Mentioned in Episode:

Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching

Get higher quality podcast guests with our Podcast Guest Blueprint

Work with The Social Snippet
Join The High Vibe Women Online Community

Why Trades Hurt Business Relationships And What Entrepreneurs Should Do Instead (feat. Staci Millard)

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For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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We aren’t really sure why more people aren’t posting Trial Reels…

In this episode of Community, Kristina and Maria are discussing how impactful a Trial Reels strategy can be for your Instagram, but also your marketing as a whole through leveraging the data it provides to understand how your audience thinks, feels and engages.

They will encourage you to be experimenters with your content (without the risk or embarrassment) to try new things and test and refine more messages with Trial Reels.  

Key takeaways include:

• What are Trial Reels are and how to use them as a business owner. 
• How to experiment with Trial Reels to understand your messaging and your audience better.
• What mistakes to avoid when implementing your Trial Reels strategy.
• Analytics to look out for when posting Trial Reels.
• And more!

Trial Reels are the ultimate low risk, high reward feature for you to use on Instagram to refine your message and grow your impact, don’t miss out!

Mentioned in Episode:

Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching

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Do Trial Reels work?

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Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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LinkedIn newsletters are one of the most underrated personal or company brand growth tools right now and Kristina and Ben from The Social Snippet team are diving into why on this episode of community.

Key topics covered include:

• What a LinkedIn Newsletter is.
• How a LinkedIn Newsletter differs from traditional email lists or other forms of Linkedhttps://www.highvibewomen.ca/communityIn content. 
• How to start your own LinkedIn Newsletter and what to put in it.
• How to grow a LinkedIn Newsletter.
• And more!

Learn how to leverage this underused LinkedIn feature to expand your email list, increase your brand’s visibility, and engage your LinkedIn audience in a new and meaningful way. 

Want more tips on your LinkedIn marketing? Subscribe to The Social Snippet’s LinkedIn Newsletter to receive free resources and platform updates every Friday! 

Subscribe here

Mentioned in Episode:

Turn your marketing into a money making machine with an experienced agency on a flat-rate model with Merit Media

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Building A Winning Strategy On LinkedIn

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Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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In this episode of Community, Kristina discusses the power of proximity in entrepreneurship and how it can be an underrated way to accelerate your business growth. 

Kristina shares her personal experiences leveraging community and the connections she’s made through podcasting, speaking, and going to events in order to create opportunities that last.

Proximity isn’t just about physical location, it’s about being close to the right people, communities, and resources that align with your goals. From attending events and joining online groups, to nurturing relationships with mentors, peers, and collaborators, the connections you cultivate today can open doors for years to come.

Tune in to this episode to hear: 

• How to host small gatherings that build up your business network.
• How to collaborate with complementary businesses to build power partners.
• The importance of showing up with generosity, authenticity, and a service mindset. 

This episode is for anyone looking to build more proximity to a community that will actually push them forward!

Mentioned in this Episode:

Book a free discovery call with Roop Creative to explore strategic branding and website design services that position you as the expert you already are and evolve with every stage of your business!

Join the High Vibe Women Online Community

Try our Podcast Content Machine

Work with The Social Snippet!

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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If you’ve been to a High Vibe Women event or have considered running your own events we know you’ve wondered ‘how much are they paying for this’.

In this episode of Community Kristina and Maria are pulling back the curtain on their signature High-Vibe Women full day experience events and sharing how much the events typically cost and how they budget for them in order to create the most impact for attendees and least financial risk.

They cover all the costs you might not even have thought about from venue and food to staff, decor, transportation, equipment, storage and more!

Whether you’re planning your first event or scaling to larger experiences, this episode is packed with practical tips from event hosts who are always planning!

You’ll leave this episode with:

• Tips to realistically budget for large events.
• Cautions on the hidden costs to account for. 
• Strategies for choosing venues, catering, and AV equipment without breaking the bank.
• Knowledge on the importance of investing in event staff.
• How to approach pricing and ticketing to reflect the event's value properly. 
• And more!

Let us know what expense surprised you the most by commenting on this episode or reaching out to us on Instagram!

Mentioned in Episode:

Turn your marketing into a money making machine with an experienced agency on a flat-rate model with Merit Media

Get higher quality podcast guests with our Podcast Guest Blueprint

Work with The Social Snippet
Join The High Vibe Women Online Community

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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This is another joint episode of the Community and Inspire + Move podcast where Kristina is sitting down with friends, entrepreneurs, and founders of Benchmark Fitness, Alli and Matt Arruda.

As a trio, they dive into the common entrepreneurial struggle of imposter syndrome and talk about what it really takes to step into bigger opportunities and stretch yourself for growth, even before you feel ready.

Tune in to hear: 

• Why imposter syndrome is often a sign that you're growing.
• How to borrow belief from mentors, peers, and supportive communities.
• The role accountability plays in building confidence.
• Why getting into the right rooms can accelerate your personal and business growth.
• The difference between "faking it until you make it" and genuinely figuring it out.
• How successful entrepreneurs continue overcoming self-doubt at every level.
• Why curiosity, vulnerability, and community are powerful tools for growth.

Imposter syndrome never fully goes away, so here is how to avoid letting it stop you from building the business and life you deserve. 

Whether you're entering a new room, growing your business, investing in a mastermind, launching something new, or simply stretching beyond your comfort zone, this episode will remind you that feeling uncomfortable often means you're exactly where you're supposed to be!

If this episode resonates with you, share it with a friend who needs the reminder that they belong in the room too. Your support means the world to us!

Connect with Alli and Matt:

Matt’s Instagram

Alli’s Instagram

Benchmark Fitness

Inspire + Move Podcast

Mentioned in Episode:
Book a free discovery call with Roop Creative to explore strategic branding and website design services that position you as the expert you already are and evolve with every stage of your business: https://www.roopcreativeagency.com/

Get higher quality podcast guests with our Podcast Guest Blueprint
Work with The Social Snippet
Join The High Vibe Women Online Community

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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Having a style and wardrobe that is authentic to who you are and how you want to show up is integral to building an authentic personal brand.

Today on Community, Kristina is talking to personal branding expert and stylist, Ellie Steinbrink to help you take the next step towards knowing your authentic style in 2026.

Key topics covered:

• The importance of aligning your personal brand with your true self rather than hiding behind a “costume” or conforming to industry expectations.
• How your wardrobe choices can impact your confidence and influence the way others perceive your personal brand.
• Tips on how to express yourself authentically through wardrobe without feeling overwhelmed for introverts.
• How to stand out without sacrificing your true self for external validation.

If you're looking to embrace your authentic self more fully in your business through leveling up your wardrobe, this episode is a must-listen!

Listen now and don’t forget to share what resonated with Ellie!

Connect with Ellie:

Instagram

LinkedIn

Standout Style Kickstarter Guide

The Style Mindset Reset

The Visibility Shift Podcast

Mentioned in this Episode:

Open the door to your dreams by starting a Door Gurus franchise

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Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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In this episode of Community, Kristina sits down with Danielle Amos, Mystic Millionaire Mentor and Founder of the Millionaire Movement, helping women become wealthy, magnetic & unstoppable.

During their conversation they tackle limiting beliefs around money, success and what is possible for all of us in life and business. 

Danielle and Kristina cover topics like:

• How your thoughts, feelings, and actions must align to manifest the outcomes you desire.
• Why maintaining the right attitude can change everything. 
• Giving without expectation.
• How connecting authentically with others and creating win-win situations can transform the way you approach sales, collaboration, and community building.

Tune in to learn how to sell and show up in community with more peace and alignment and discover what it really takes to unlock your highest potential.

Connect with Danielle:
Instagram
Website
The Mystic Millionaire Podcast

Mentioned in Episode:
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Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

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Today Kristina is giving out the scoop on one of the top skills that has contributed to her success over the years; the ability to network for your network.

Networking isn’t about self-promotion.

What this actually looks like is seeking opportunities to refer and connect your mentors and peers together for mutually beneficial partnerships that help them thrive, even when it doesn’t lead to a kickback for you!

Whether it’s introducing a podcast guest, connecting someone to a service provider, or sharing valuable resources, every thoughtful connection can create ripple effects down the line that benefit your business and your community too.

Kristina shares how this skill has helped her maintain high level friendships and tight business friends that have helped her grow to the place she is at in business. 

Tune in to this episode to hear:

• How to shift from self-focused networking to networking for your network.
• The power of reciprocity.
• How referrals, introductions, and thoughtful follow-ups can create huge business impact.
• Using a CRM to look for and track opportunities to make meaningful connections.

Are you looking to harness the skill of networking for your network, this episode is your next step.Start creating more meaningful connections today!

Mentioned in this Episode:

Join the High Vibe Women Online Community

Try our Podcast Content Machine

Work with The Social Snippet!

Send me a text!

Support the show

For Your Information:

• Host your podcast on Buzzsprout!

•Join The High Vibe Women Online Community!

• Join our favourite scheduling platform Later

• FLODESK Affiliate Code | 25% off your first year!

• Connect with Kristina

 
 Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!

Website . Instagram . Facebook . Linkedin