This week Disney announces a new business segment to their Disney Signature Experience. Called Storyliving by Disney, and it is a set of planned communities with a Disney-designed aesthetic and customer service experience. Bloggers and others are referring to it in the same way Epcot was initially thought conceived by Walt himself, which it is not--nor does Disney draw that comparison. It is also being compared to Celebration and Golden Oak, which does have some shared similarities. In truth the relationship here is more like Arvida, a company Disney purchased in the 1980's, and whose organization eventually evolved into the Disney Development Company. We'll walk through all of this, and then explore what is Cotino, the first of these master-planned communities being built in the Coachella Valley area, near Palm Springs. We'll look at its amenities and features. Will you visit and perhaps live in Cotino? Let's find out on this next Disney at Play podcast.