March 17, 2025

Compelling Storytelling to Drive Your Business & Brand Forward

50 minutes

In this episode, I’m excited to share insights from a recent workshop I led with the incredible Brooke Berndt and Grace Perry. We dove deep into the transformative power of storytelling and how being vulnerable and authentic in your branding can truly build trust and attract the right audience.

I walk you through my own journey - from being an accountant to launching a successful business - and share how storytelling helped me overcome personal challenges and business fears. If you’ve ever held back from fully stepping into your true self or sharing your story, this episode will give you the tools to start showing up authentically and building a stronger connection with your community.

I’ll also guide you through practical steps to identify the story or belief that’s been holding you back and offer actionable advice on how to embrace vulnerability in your business. Trust me, when you show up as your true self, the growth you’ll see in your personal and professional life will be incredible. So, let’s talk about how you can take that first step in sharing your story and being seen, because that’s where the magic happens!

Here are the Highlights:

Storytelling and Personal Growth (3:25)

Challenges and Fears in Business (15:40)

Building Trust and Authenticity (16:24)

Overcoming Imposter Syndrome and Building Resilience (18:40)

The Power of Storytelling in Healing (49:29)

The Role of Authenticity in Business Success (50:12)

The Importance of Consistency and Vulnerability (50:41)

Connect with Brooke https://www.instagram.com/brookeberndt.businesscoach/#

Connect with Grace https://www.instagram.com/gperryproductions/#

Resources:

Join SJ’s Winter Writing Retreat: WRITE THE DAMN BOOK! 1/29-1/31 in Denver, CO (Discounted Room Rate ends 1/14/26)