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In this episode, Rudy dives into two key topics: the rising issue of Concrete Cancer (also known as Alkali-Silica Reactivity or ASR) in swimming pools and how to create an effective blog for your pool service business that not only attracts readers but keeps them coming back for more.

Key Topics:

1. Concrete Cancer & ASR in Swimming Pools (00:00 - 14:27)
   • What is Concrete Cancer/ASR?
     Concrete cancer refers to the deterioration of concrete due to corrosion of the rebar, common in swimming pools. Alkali-Silica Reactivity (ASR) is another form of concrete damage, resulting from a reaction between alkali in the cement and silica in aggregates, leading to cracking and structural damage.
   • How does it occur?
     Water and pool chemicals penetrate concrete, corroding the rebar and causing expansion, which cracks and weakens the structure. ASR forms a gel that swells, adding more pressure to the concrete. These issues are especially problematic in saltwater pools and certain geographic areas like Central Texas, where construction practices have led to widespread ASR damage.
   • How to Prevent Concrete Cancer/ASR?
     Use low-alkali cement, non-reactive aggregates, and supplementary cementitious materials (e.g., fly ash). Proper waterproofing and construction practices are also crucial to prevent these issues. Early detection and remediation are vital for extending the life of the pool.
   • Remediation Steps:
     Rudy outlines practical solutions for pool service technicians, including crack injection, surface treatments, and epoxy coatings to prevent further damage.
2. Creating a Blog That Keeps Customers Coming Back (14:27 - end)
   • Why Blogging is Essential for Your Pool Business:
     A well-constructed blog can set you apart from competitors, estab

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