Search with Candour

Confirmation bias in search with Sarah Presch

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Sponsor:

⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.

  • What are cognitive biases?
  • Social identity theory
  • What is confirmation bias?
  • Can misinformation online make a big impact?
  • Google’s role in the spread of misinformation
  • Contradicting search results depending on the search term
  • Is this also true in other languages?
  • What can we do to combat misinformation and confirmation bias?

    • Follow Sarah:

    • Twitter: https://twitter.com/sarah_presch 
    • LinkedIn: https://www.linkedin.com/in/sarah-pokorna/ 
    • Website: https://www.sarahpresch.com/

      • Links/resources:

      • Sarah's article: https://www.dragonmetrics.com/confirmation-bias/
      • An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/
      • Sarah's previous appearance on Search With Candour: https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch
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