connect-2-consumer's podcast

connect-2-consumer's podcast

By Bridget K. BeheBusinessEducation
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connect-2-consumer's podcast episodes

  • Dr. Ariana Torres on Social Media

    Dr. Ariana Torres is my guest this week to discuss social media for horticultural businesses. She will share some of her best practices for using social media, especially as firms gear up for spring sales.

    7 min
  • Features and Benefits

    In this week's podcast, Bridget will help you better understand features and benefits. People buy benefits, not features. Features are attributes about the product like what color the flower is, how tall the tree will grow, or how much nitrogen is in the fertilizer. Bridget will share a great strategy for helping you turn features into benefits and selling more products this spring.

    8 min
  • Dr. Charlie Hall on Plant Benefits
    Where is the real value in plants? It's in perceived benefits. Dr. Charlie Hall, Professor and Ellison Endowed chair holder at Texas A&M University, is my first guest. We will discuss the environmental, economic, and eco-system services benefits of plants. Why benefits? People buy benefits not product features. The more you know about product benefits, the better able you are to market them and the higher price you can garner (which ultimately means more profits).
    12 min
  • Branding Herbs and Vegetables

    Branding has been prevalent in many industries, but is only a few decades old in horticulture. Recent research showed that younger horticultural consumers had greater brand awareness and were more likely to buy branded products. In this podcast, Bridget will share some insight about branding herbs and vegetables for consumers of all ages.

    7 min
  • Inagural Podcast
    Welcome to our new Marketing Munchie Podcast series! I hope you will join us to delve into topics of interest to the horticulture professional about marketing and management of edible and ornamental plants. More people want to learn in an audible way rather than reading (so they can multitask) and so I've created this new series to help keep horticultural professionals up-to-date about marketing and management topics.
    7 min

About connect-2-consumer's podcast

From the publisher's feed

Welcome to the “Marketing Munchie” podcast series hosted by Dr. Bridget Behe. Every other week, Bridget and her guests will share information, insights, and research-based findings to help your…