Connections, Coffee & Confidence

Everyone knows what ads are, we see them everywhere all the time. And if you're listening to this podcast, then you have an awareness or an interest in public relations, But what's the difference? Can they work together? And most importantly, which one is best for your business? Listen in to find out!

• What are PR and advertising? (2:40)
• Control: Difference #1 (4:09)
• Budget: Difference #2 (13:42)
• Credibility: Difference #3 (13:46)
• When do you chose which? (18:23)

• No budget? No problem! Once you've figured out what you've been doing wrong, get it right with this list of ideas for you to get PR. www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget
• This workbook walks you through what messaging is and how to not only develop your own but also use it effectively so you stop wasting your breath.. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

Have you left a rating & review yet? It makes a huge difference to an independent podcaster. If you're listening on Apple Podcasts (formerly iTunes) please rate and review there. If you're not an Apple supporter, you can go to Podchaser. Thanks so much for your support!

**Hey, are you wondering how to use social media so it helps you reach your goals instead of kill time? Let me show you the exact steps I use to make sure my client’s social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $30US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This interview with Better Call Daddy host Reena Friedman Watts runs the gamut from her time in production on The Jerry Springer Show to a brief chat with her daughter Celia to Reena's attitude towards new experiences and opportunities. If you haven't listened to her podcast yet, Reena goes after stories that tell an interesting tale and afterwards, she talks to her dad to get his opinion of the guest and the story. As a marketer, she loves to help her clients make connections and create community to move their businesses forward. But she stays true to her background in production and storytelling by running her own production company, working with select clients. She details all of this in our conversation in her engaging and energetic way.

Because I had to heavily edit this interview - we ended up talking for 3.5hrs - I've decided to play a longer cut over the Christmas break. So if you enjoy this chat, check out the longer story and hear what I had to cut this first time.

And in case you were wondering, Celia came through it like a champ!

• Podcast: https://podcasts.apple.com/us/podcast/better-call-daddy/id1525296416
• Website: https://bettercalldaddy.com/
• Production Company: https://megawattsproductions.com/

• Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategy
• Don't Waste Your Breath guide on messaging (www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across)
• How to be an Amazing Podcast Guest checklist (www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)
• 10 Places to get Publicity, Even with Zero Budget (www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $30US off of your first order -> http://apothekary.refr.cc/janicefogarty

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Have you heard that Lush is leaving the 4 main social platforms? Wondering about their decision? In this episode, I do talk about their decision but what's far more interesting is this announcement as a piece of their public relations strategy. This episode is kind of like a mini case study of fantastic PR in motion with some things for you to think about in terms of your business.

• Edward Bernays & the 3 Fundamentals of PR (2:24)
• The Lush Statement (3:34)
• Visible Alignment with Values (5:01)
• Brand Exposure (5:22)
• Timing (5:49)
• Timeliness (6:23)
• Strategic Planning and Decision Making (7:45)
• What does this mean for you (9:05)

• www.lush.ca/en/social-departure.html
• No budget? No problem!  www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget
• Episode 61: https://shows.acast.com/connections-coffee-confidence/episodes/simple-ways-to-show-good-corporate-citizenship
• Episode 63: https://shows.acast.com/connections-coffee-confidence/episodes/but-what-do-i-talk-about

Have you left a rating & review yet? If you're listening on Apple Podcasts (formerly iTunes) please rate and review there. If you're not an Apple supporter, you can go to Podchaser. Thanks so much for your support!

**Hey, are you wondering how to use social media so it helps you reach your goals instead of kill time? Let me show you the exact steps I use to make sure my client’s social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.

Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

I'm not usually one to focus on the negative but sometimes we gotta look at what's not working to figure out a better way and that's what this episode aims to do. There are usually six reasons why your PR efforts will fail. Have a listen and see which of these is causing the delay to your success.

• What is PR? (2:29)
• No Strategy (3:26)
• No Message (4:53)
• No Audience (7:18)
• No Hook (9:23)
• No Consistency (12:15)
• No Patience (14:09)

• No budget? No problem! Once you've figured out what you've been doing wrong, get it right with this list of ideas for you to get PR. www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget
• This workbook walks you through what messaging is and how to not only develop your own but also use it effectively so you stop wasting your breath.. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

Have you left a rating & review yet? If you're listening on Apple Podcasts (formerly iTunes) please rate and review there. If you're not an Apple supporter, you can go to Podchaser. Thanks so much for your support!

**Hey, are you wondering how to use social media so it helps you reach your goals instead of kill time? Let me show you the exact steps I use to make sure my client’s social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.

Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

After my goal setting session with a group of listeners, I've been thinking of business basics so I thought I’d do a list of my six favorite books relating to business, the ones I keep going back to again and again. How many of these have you read?

1. Brendan Burchard, High Performance Habits: How Extraordinary People Become That Way; https://amzn.to/30par9n (also the 2 month planner that reinforces the book's premise)
2. Denise Duffield Thomas, Chillpreneur: The New Rules for Creating Success, Freedom, and Abundance on Your Terms; https://amzn.to/3HkbgRM
3. Jen Sincero, You Are a Badass at Making Money; https://amzn.to/3qzMLdc
4. Donald Miller, Building a Story Brand: Clarify Your Message So Customers Will Listen; https://amzn.to/3DjqKTu
5. Malcolm Gladwell, Outliers: The Story of Success; https://amzn.to/2YNDymg
6. Kerry Hales, Life Lessons from Your Knicker Drawer; https://amzn.to/3kvP4ub
7. Elizabeth Gilbert, Big Magic: Creative Living Beyond Fear; https://amzn.to/3qBcj9P

**I am an Amazon affiliate and if you use my link to purchase this book or any other item I will earn a small commission with no price change to you. I sincerely appreciate your support!

My Products:

• Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategy
• Don't Waste Your Breath guide on messaging (www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across)
• How to be an Amazing Podcast Guest checklist (www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)
• 10 Places to get Publicity, Even with Zero Budget (www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)

Have you left a review yet? If you're listening on Apple Podcasts, you can leave a review right there. Thank you!

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $30US off of your first order -> http://apothekary.refr.cc/janicefogarty

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

When I look at storytelling in business, I can identify seven different types of stories people use to create relationships and impart their messaging. Do you have any stories that fit into these criteria & how can you use them in your marketing?

• The Founder: Sara Blakely of Spanx
• The Transformation: Lisa Johnson
• The Values: Jenna Kutcher
• Behind the Scenes: Lindsay Percy of H&H Naturals; Carol Foy of Forest & Field Aromatherapy
• Aspirational: Denise Duffield Thomas
• Disruptor or Interrupter: Tarzan Kay

• Episode 61 on values; https://shows.acast.com/connections-coffee-confidence/episodes/simple-ways-to-show-good-corporate-citizenship
• Episode 48, Interview with Carol Foy; https://shows.acast.com/connections-coffee-confidence/episodes/making-a-positive-impact-through-aromatherapy
• Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: https://www.janicefogarty.com/create-your-social-media-content-strategy

My Products:

• Don't Waste Your Breath guide on messaging (https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across)
• How to be an Amazing Podcast Guest checklist (https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)
• 10 Places to get Publicity, Even with Zero Budget (https://www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)

Have you left a review yet? If you're listening on Apple Podcasts, you can leave a review right there. Otherwise, try Podchaser. Thank you!

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

You may not think of yourself as a story teller or you may not value that skill as a business asset if you have it; this episode uncovers the 4 ways you can use stories in your marketing and communications.

• Stories Keeping Cultures Alive (3:58)
• Stories and Health & Safety (5:05)
• Stories for Glorification & Reminding: I'm a Habs Fan (6:40)
• Stories for Dreaming & Growth (8:55)
• Stories for Building Reputation (10:56)
• Pictures Tell Stories Too (12:03)

• Tell Me a Story: Using Stories to Improve Occupational Safety Training by Elaine T Cullen: https://www.cdc.gov/niosh/mining/UserFiles/works/pdfs/tmasust.pdf
• Email me for help creating stories to help your business: [email protected]
• Episode 60 on visual PR: https://shows.acast.com/connections-coffee-confidence/episodes/overcome-content-shock-and-increase-sales-with-one-tweak
• Use your stories in social media efficiently: https://www.janicefogarty.com/create-your-social-media-content-strategy

Get on my email list via one of my free helpful downloads:

• Don't Waste Your Breath guide on strategic messaging
• How to be an Amazing Podcast Guest checklist
• 10 Places to get Publicity, Even with Zero Budget

Have you left a rating & review yet? If you're listening on Apple Podcasts, you can leave a review right there. Otherwise, check out Podchaser. Thanks so much for your support!

Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

I don't have a business plan. I have a communications plan - and I think it's key to my future success. Want to know why? I answer that in this brief episode.

• How do you run a business without a business plan? (3:07)
• The Flow of Goals to Messaging & Communications Actions (4:34)
• Goals Drive Your Activities (7:00)
• Goal Setting Co-Working Session (8:11): I'm providing a free space for you to set your goals and intentions for 2022 in an online group setting. https://www.janicefogarty.com/goal-setting-co-working-session

Also mentioned:

• Cut The Waffle! Create Your Strategic Communications Plan - get on the wait list for my course where I walk you through the steps of creating a strategic communications plan for your business; starting with your goals and working your way down to the the messaging and exact actions you can take to get there. By the time you finish, you'll be surprised at the confidence having this plan will instill in you - and the options for growth it will create.

Have you left a rating & review yet? If you're listening on Apple Podcasts, you can leave a review right there. Otherwise, check out Podchaser. Thanks so much for your support!

**Learn how to use social media to reach your goals instead of kill time! Let me show you the exact steps I use to make sure my client’s social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to  https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.

• Check out my revised and updated Don't Waste Your Breath workbook on creating strategic messaging based on your business goals. Get this download and learn how to speak clearly and with purpose about your business so that you get the most benefit out of every opportunity.

Let's Connect!  Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Kathy Blois is a travel designer and I have to be honest, before I even spoke with her I was hooked just by the title: travel designer. She’s a top notch communicator with a wicked set of listening skills and a passion for the people she works with. Add into that her incredible capability to plan and organize and a lust for travel and you have Kathy Blois, Founder and principal travel designer of Wanderlust Excursions.

• How Kathy Became a Travel Designer (2:33)
• It Took a Lot of Courage (8:22)
• I Take People's Travel Dreams and I Create the Itinerary (10:30)
• How Kathy Kept her Travel Business Alive During the Pandemic (14:10)
• Sailing for Wishes: How Kathy Gives Back (19:04)
• The Best Part of Being a Travel Designer (26:57)
• What a Travel Designed Loves About Travel (26:29)
• Planning and Organizing: I was In NYC with 144 of my Closest Friends (41:15)
• Kathy's Best Advice (46:43)

• www.wanderlustexcursions.ca/
• [email protected]
• FB: www.facebook.com/wanderlustexcursions.ca

• Sign up for my free Goal setting co-working session where I provide a space for you to set your goals and intentions for 2022 in an online group setting.

Have you left a rating & review yet? If you're listening on Apple Podcasts, you can leave a review right there. Otherwise, check out Podchaser. Thanks so much for your support!

**Learn how to use social media to reach your goals instead of kill time! Let me show you the exact steps I use to make sure my client’s social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.

Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

• Why set goals for your business (1:57)
• SMART goals (4:05)
• The Theory of Goal Setting & Task Performance (5:07)
• Reviewing for Q4 work (8:46)

• Article on the benefits of goals setting: https://positivepsychology.com/benefits-goal-setting/
• Brief on Goal Setting and Task Performance Theory: https://psycnet.apa.org/record/1981-27276-001
• Sign up for my free Goal setting co-working session where I provide a space for you to come and work on your goals in an online group setting.

Have you left a rating & review yet? If you're listening on Apple Podcasts (formerly iTunes) please rate and review there. If you're not an Apple supporter, you can go to Podchaser. Thanks so much for your support!

**Hey, are you wondering how to use social media so it helps you reach your goals instead of kill time? Let me show you the exact steps I use to make sure my client’s social media is strategic and cohesive so that you can use the socials to support your business without wasting time and getting frustrated. Go to https://www.janicefogarty.com/create-your-social-media-content-strategy to learn more.

• Don't Waste Your Breath guide on creating your own strategic messaging, based on your business goals. Get this download and learn how to speak clearly and with purpose about your business. (https://janicefogarty.podia.com/dont-waste-your-breath-get-your-best-message-across)
• Thinking about taking advantage of all the podcasts as opportunities to get your message out? You need my one page download on How to be an Amazing Podcast Guest checklist (https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)
• Wondering how to get incredible PR to grow awareness of your business but can't afford a PR agency? You need 10 Places to get Publicity, Even with Zero Budget (https://www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)

Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.