ConnectWise Podcast Network

On this episode, we welcome Bill Hughes, RMM Product Manager at Continuum, to chat through the recently disclosed Spectre and Meltdown vulnerabilities and how MSPs can effectively leverage these news events to inform their clients and create sales opportunities. We also discuss some recent industry news, share some vulnerability statistics and close with a new segment on habits of successful MSPs. Tune in now!

On this special episode, we bring you a Q&A discussion between Paul Balkwell, Vice President of International Sales at Continuum, and Hunter Smith, Chief Information Security Officer at Continuum. During this episode, Paul and Hunter discuss Continuum’s journey to GDPR compliance, provide a status update to our European partners and answer some frequently asked questions.

Partners are encouraged to reach out to our team at [email protected] with additional questions regarding Continuum’s compliance efforts or to visit www.eugdpr.org or www.privacylawblog.fieldfisher.com to learn more about steps they need to take to demonstrate their own GDPR compliance.

With so much email cluttering our inboxes today, it can be very difficult to reach prospects and get the type of engagement you’re looking for. Fortunately, a few small changes can create a big impact—and in this episode of Inside the Industry, we offer four easy tips that can help you boost response rates!

Webinars are powerful marketing and sales assets, and provide a great vehicle for you to have a one-to-many conversation with both customers and prospects. But what if you’ve never actually hosted a webinar before? What makes the difference between a highly engaging webinar and one that nobody wants to attend? Tune in to this episode of Inside the Industry to make sure you’re set up for success from the moment you host your very first webinar!

There’s no denying that security services are more complex and nuanced than many other managed IT services—and in order to be successful as a security provider, there are a number of important factors and elements you’ll need to consider. In this episode of Inside the Industry, we outline five of these and explain how you can drive success with each—tune in now to learn more!

Selling security can be tricky, especially during initial conversations where your prospects may not fully understand the importance of protecting their IT infrastructure. Fortunately, the right discovery questions can help you drive the conversation forward and uncover the right pain points to address via your service offerings. In this episode of Inside the Industry, we outline four important questions to ask every prospect when selling security. Tune in now to learn more!

Case studies are one of the most important assets to include in your marketing and sales library—but how should you actually go about creating them? What information should you include, and how can you write and package case studies in a way that captures the attention of your prospects and customers? Tune in to this episode of Inside the Industry to find out!

Content creation is an essential component of any modern marketing strategy—but once you've created the content, you need to have effective landing pages to encourage website visitors to actually download it! In this episode of Inside the Industry, we explore several landing page best practices designed to help you optimize conversion and generate more leads.

Your website is arguably your most important marketing asset—it’s where you can make a first impression with prospects, offer information about your products and services, and convert visitors into leads. But what should your website include? What information is most important to include, and how should you organize your content? Find out in this episode of Inside the Industry!

Email is one of the most important channels your sales reps have at their disposal—but what makes a great sales email? What combination of messaging and tone will increase your open rates and encourage prospects to pick up the phone? Tune in to this episode of Inside the Industry to find out!