ConnectWise Podcast Network

Happy New Year! As we welcome in 2018, we discuss some keys to creating a successful marketing plan for the year ahead and how to ensure you stick to the plan as well. We also share an update on the WannaCry ransomware attack, debate the value of "office snooping" and close with our small business idea of the week. Tune in now!

It's been a great year of MSP Radio and overall for the Continuum Podcast Network. We wrap up the year on our final show of 2017 and induct our inaugural class of MSP Radio Hall of Famers. Tune in now to find out who won Best Radio MadLibs Statements, Most Innovative Radio MadLibs Words, Most Value-Generating Radio MadLibs, Best Mystery Question Answer, Best Non-MSP/Channel Guest and Top Episode of 2017. We also discuss some fun metrics for the show and look back at our first ever episode of MSP Radio. Happy New Year and looking forward to a great 2018 together!

When it comes to website conversion, the right call-to-action (CTA) can be the difference between a highly successful landing page and one that isn’t worth its weight in pixels. But what makes a great CTA? And how can you go about optimizing your existing CTAs to increase click-through rates? Tune in to this episode of Inside the Industry to find out!

On this episode, we chat with Meredith Eaton and Manny Veiga from March Communications about how MSPs can leverage PR strategies to increase visibility and thought-leadership for their business in 2018. We also talk about new MSP merger news, share some stats about account hijacking and close with our small business idea of the week. Tune in now!

If you want to read the blog series we discuss in our show, you can do so here: https://www.continuum.net/blog/your-2018-business-wide-success-guide-part-1-growth-planning. 

One of the most important functions of a modern MSP website is lead generation—and one of the best ways to actually generate new leads is by using gated content. In this episode of Inside the Industry, we explore the concept of gated content and when it does (or doesn’t) make sense to gate certain assets!

On this episode, we welcome on Hunter Smith, Chief Information Security Officer at Continuum, to discuss the current cybersecurity landscape and how MSPs can ensure they successfully protect their clients in 2018. We also share a new hacking/malware tactic, celebrate an important 25th anniversary and close with our small business idea of the week. Tune in now!

If you want to download our eBook, 5 Forces that Drive a Successful Managed Security Services Offering, visit this link: https://page.continuum.net/resources/downloadables/ebook/tf/forces-behind-successful-managed-security-services. 

There’s a lot to figure out as we move into 2018, and you’ll want to make sure you’re spending time developing the right sales and marketing plans—but what if you don’t have the budget needed to invest in a formal marketing strategy? Fortunately, there’s a lot you can do to bolster your lead generation efforts without spending a single dollar—and we cover four of them in this episode of Inside the Industry!

On this episode, we welcome Nicole Hunter Hart, Sr. Manager of Partner Success Programs at Continuum, to discuss best practices for effectively onboarding new clients. We also chat through a new, well-known company breach, Cyber Monday statistics and wrap up with our small business idea of the week. Tune in now!

If you'd like to read Nicole's onboarding blog series (discussed on the show), use this link: https://www.continuum.net/blog/author/nicole-hunter-hart. 

Originally published on Cyber Monday! Today is a great day to find savings, deals and specials on your favorite e-commerce sites and outlets. And while it’s hopefully a bit less hectic than Black Friday, it’s important to make sure you’re being careful when browsing and buying via the web—and doing everything you can to protect yourself from cyber attacks and attempts to steal your personal information. In this special edition of Inside the Industry, we look at five tips to keep in mind to ensure that you, your employees and your customers are being smart and safe when filling up shopping carts today.

On this episode of MSP Radio, we welcome Ai-Li Lim, SVP of Human Resources at Continuum, to discuss key strategies MSPs need to know to show your team appreciation and improve employee retention. We also share some surprising figures from the Equifax data breach, discuss a new vehicle from Tesla, and close with our small business idea of the week. Tune in now!