ConnectWise Podcast Network

One of the biggest challenges in MSP sales and marketing today is differentiating yourself from your competition—but with the right value proposition, your organization can stand apart from the rest with every pitch and presentation you make. Tune into this episode of Inside the Industry to uncover six keys to creating an effective value proposition!

On this episode, we chat with Brian Downey, Sr. Director of Security Product Management at Continuum, about how MSPs can effectively define and sell cybersecurity services to their end clients. We also introduce a new co-host for MSP Radio, recap a few highlights from Navigate 2017 (again) and close with our small business idea of the week. 

If you'd like to register for Brian's upcoming webinar on Steps to Deliver Profitable Cybersecurity Services on October 24 at 11am ET, you can do so here: https://page.continuum.net/resources/webinar/delivering-profitable-security-services. 

Navigate 2017 was a fantastic event! It was so great to see so many listeners there and hope you all had a great time. On this special edition show, we recap the event and share some sound bites from attendees to hear about their experience at Navigate 2017. Thanks to all the listeners who came to the event, and for those who missed it, we hope to see you at Navigate 2018 next year!

Google’s search algorithm is complex and constantly changing, and if your website isn’t keeping up with the latest trends and expectations you may find yourself falling through the ranks and losing visibility. In this episode of Inside the Industry, we cover five website mistakes that may be hurting your Google presence—tune in now to avoid these pitfalls! 

Live events are a great way to get some face time with your prospects and customers—but with so many events and meetups taking place these days, it can be difficult to know how and where to spend your time. Tune into this episode of Inside the Industry to discover how to make the most of live events as either an attendee or a sponsor!

On this episode, we chat with Ben Brier, Account Manager at LinkedIn, about how MSPs can use LinkedIn to effectively find and engage new prospects. We also talk some scheduling and Navigate 2017 updates, new breaches, monkey selfies and wrap up with our small business idea of the week. Tune in now!

A blog is the perfect vehicle for publishing content that attracts new prospects to your website, educates readers and generates leads—but what types of posts should you actually be creating to maximize your blog’s effectiveness? In this episode of Inside the Industry, we explore six types of blog posts and discuss when to use each!

On today's show, we welcome on Brian Coffey, Channel Account Manager at Webroot (our Navigate 2017 Titanium Sponsor), to talk about the current security threat landscape and why MSPs need multi-vector protection to protect their clients. We also revisit the Equifax breach thanks to a listener email, discuss a new Artificial Intelligence application, share a new Continuum video series and wrap up with our small business idea of the week. Tune in now!

Content may be king, but that doesn’t mean you need to reinvent the wheel every time you want to create an asset. In fact, repurposing and refreshing existing resources can at times be even more valuable than building something new from scratch! In this episode of Inside the Industry, we explore exactly how and when you should refresh your content—tune in now to learn more. 

On this episode, we welcome on Simon Wenet from Navigate 2017 Platinum Sponsor, Cisco Umbrella, to talk about how the threat landscape has shifted and what MSPs can do to better protect their SMB clients. We also feature a Hurricane Harvey and Irma update, discuss the Equifax breach, share some research on multi-tasking and its impact on productivity, get way too in-depth on how to properly eat corn on the cob, and lastly, close with our small business idea of the week. Tune in now!