ConnectWise Podcast Network

Having an effective website homepage is all about making a good first impression. If a visitor likes what they see, they'll be far more likely to click on a few links and visit additional pages to learn more about your business. If your homepage doesn't make a good impression, that visitor will likely head back to Google and look for a better result. In this edition of The Weekly Byte, we look at five homepage mistakes to avoid at all costs. These design and content errors can ruin a user's experience and prevent viewers from engaging with your website. You'll also gain an understanding of the first steps in optimizing and improving your homepage. Tune in now to make sure you're putting your best foot forward on your website!

We talk about the need to create content in order to fuel your marketing efforts, but there are a lot of different ways to create content. What kinds of content should you create? What channels should you use? Who is responsible for creating content? On this episode of MSPradio, we chat with Brandon Garcin, Content Marketing Manager at Continuum, about how MSPs can more effectively produce content and use it to drive traffic, leads and new clients. Tune in now and find out how you can get started with content marketing! Want more info on MSP content marketing? Download our collection of content marketing quick start guides to learn more: http://bit.ly/mspradio87.

They say content is king, but without a great call to action (CTA) it’s difficult to drive conversion and turn website visitors into qualified leads. In this edition of The Weekly Byte, we explore three important elements in a good CTA – placement, look and language. Tune in now to discover how the right visuals, location and copy can transform your CTAs into powerful, high-converting marketing messages that encourage visitors to download content and engage with you. The Weekly Byte is a video series that provides quick, digestible tips and best practices designed to help your business be successful. Get in touch with us via the comments section below if you have any questions about today’s episode or have ideas for topics you’d like to see covered in the future!

Security has become an increasingly important topic among MSPs and SMBs. Many business owners are looking for solutions to keep their companies secure, and they’re relying on MSPs to provide those solutions to them. So, how can you take advantage of the opportunity?

On this episode of MSP Radio, we chat with Win Pham, VP of Development at RapidFire Tools, about how MSPs can market and sell managed security services to prospects and clients and add new lines of revenue for their business.

Listen now and find out how you can take advantage of the need for security services! 

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See the video at http://blog.continuum.net. To gate or not to gate – that is the question. Gated content is an important element of inbound and digital marketing strategy, but knowing what and when to gate isn’t always obvious. In this edition of The Weekly Byte, we try and define gated content and answer these questions in fewer than 90 seconds!

The Weekly Byte is a series that provides quick, digestible tips and best practices you can use to help your business succeed. Get in touch with us via the comments section below if you have any questions about today’s episode or have ideas for topics you’d like to see covered in the future!

Our networks can be an incredibly powerful tool that not all MSPs leverage effectively. So how can you use your network to your advantage in order to grow your business?

On this episode of MSPradio, we chat with Arlin & Pete Sorensen from HTG Peer Groups about how MSPs can grow their network, build relationships and use it better your business and your personal life.  

Tune in now to find out how you can get more out of your network!

Don’t forget to take our MSPradio survey as well. The survey takes no more than 30 seconds and will help us bring you the topics and guests that you really want to hear. Take the survey here: http://bit.ly/mspradiosurvey. 

March Madness is upon us, and while many teams are duking it out win the NCAA College Basketball Championship, one thing is certain…there will be upsets! The same goes for your business and the fierce competition you face on a daily basis. So how do you make sure you end up on the winning side and not the losing side?

On this episode of MSPradio, we chat with Ray Vrabel, Sr. Director of Strategic Partners at Continuum, about how you can upset your competition and bring in new clients.

Tune in now and find out how you can survive the madness of IT!

Don’t forget to take our MSPradio survey as well. The survey takes no more than 30 seconds and will help us bring you the topics and guests that you really want to hear. Take the survey here: http://bit.ly/mspradiosurvey.

Tax day is around the corner and you may be working with an accountant or a firm to make sure everything is filed on time. But did you know that there are strategies you can leverage to save money and increase profits during tax season?

On this episode of MSPradio, we chat with Tom Fafinski, Co-Founder of Virtus Law, about some legal strategies MSPs can use to streamline their business and keep more money for their bottom line. 

Tune in now and find out which legal strategies might make sense for you to leverage!

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As an MSP, there are a lot of decisions to make and a lot of questions you need to ask yourself. Would you rather maintain a server farm or a real farm? Would you rather your best client get taken or go against Liam Nesson in Taken?

On this episode of MSPradio, we talk through some fun results from a recent blog post we did and discuss some of the surprising results of which scenarios MSPs would rather find themselves in.

Tune in now and find out the results!