Conquer Local Podcast

Caroline Goyder is an expert speaker and trainer with large organizations who specializes in helping leaders go from anxiety to authority. Our guest speaker for this episode has a warm, engaging, relaxed, and highly efficient style and was named by Red magazine as one of Britain’s top coaches.

Caroline appeared on TEDx as a keynote speaker hosting “Surprising Secret to Speaking with Confidence,” which was streamed over 9 million times. Her latest book, Find Your Voice unpacks and develops the secrets for speaking with confidence explored in the hit TEDx talk.

In this episode of the Conquer Local Podcast, not only does Caroline speak about how to make an impact, but she shares with us the techniques she wrote about in her book.

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Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Jason Herman, CEO & President of OnePoint Business Solutions joins us on the Conquer Local Podcast to chat with George Leith and share tips on scaling your business, how mistakes lead to growth, and building relationships with clients. With an experience of over 30 years of startup, operations, and training experience, Jason created an industry-standard practice metrics formula used on three continents by over 500 practices, and is the co-author of two best-selling practice manuals, “The Meat and Potatoes of Chiropractic Marketing” and “501 Ads for Chiropractors”.

He is the co-founder of the Global Marketing Mastermind Group featuring members in continents - North America, Europe, and Africa - to synergize SEO, SEM, and Social strategies for a worldwide audience.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Larry Levine joins us this week on the Conquer Local Podcast, to highlight the importance of inner self-awareness and how it links to the overall success - both physically and mentally. Larry Levine is the best-selling author of Selling from the Heart and the co-host of the Selling from the Heart Podcast. Larry has 30 years of in-the-field sales experience within the B2B technology space knowing what it takes to be a successful sales professional, and the importance of taking a second to debrief. In particular, Larry encouraged waking up an hour earlier every morning to focus on ourselves without distractions to get our brains focused and avoid burnout. 

In a post-trust sales world, Larry Levine helps sales teams leverage the power of authenticity to grow revenue, grow themselves, and enhance the lives of their clients. He coached sales professionals globally, from tenured reps to new millennials entering the salesforce. They all appreciated the practical, real, raw, relevant, relatable, and “street-savvy” nature of his coaching. Larry is not shy when delivering his messages, and believes people would rather do business with a sales professional who sells from the heart, as opposed to a sales representative who is an empty suit.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Todd Duncan, one of the most sought-after coaches, a New York Times bestselling author with over 17 books, and was a top 1% Loan Originator financing over 5,000 transactions in 12 years is our guest this week on the Conquer Local Podcast. Todd shares his wisdom with us on building connections with your customer to get past that filter the buyers have and we can do that by transferring the spotlight from us to them. Make the sale about the buyer, and trust will follow. It's about connection, and not only building connections but emotional connections. Most people focus on cost, ROI, sales decks, which matter but focusing solely on these things is a great way to get lost in the mass of emails, cold calls, and other talking heads.

Todd Duncan is the founder and CEO of the Todd Duncan Group the most s 2022 marks the 20th anniversary of Todd Duncan's New York Times bestselling book, "High Trust Selling." It's his life mission to reach and impact the lives of every mortgage professional in the industry through his proven method of High Trust Selling. Todd Duncan is a transformative speaker, presenting solutions for the real-life challenges that allow you to walk away with a vision, confidence, and a plan to get more out of your business and life! His mantra is, "you can make a living with transactions, but a fortune with RELATIONSHIPS!"

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Get ready for the Top 10 Sales Metrics on this Master Sales Training Series, Conquerors. Calling all sales leaders, managers, and captains - 74% of companies who fall short of their goals weren't tracking their lead or sales opportunity numbers. When it comes to sales, accountability is vital. As sales leaders, it is up to us to keep our sales team accountable to personal and organizational goals. But how can you do it? In this episode, we're going to round up the top 10 sales metrics you need to be tracking to lead a high-performing sales team. There are countless sales metrics we can be looking at; this top 10 list is just a drop in the bucket. At the end of the day, you can't manage what you don't measure. So start here and see where it takes you.

1. Win rate
2. Conversion rate
3. Average deal size
4. Average days to close
5. Sales reps meeting quota
6. Time spent in each stage of the pipeline
7. Monthly sales
8. Churn rate
9. Lead response time
10. Effort

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

You need to approach lead generation through podcasting as you would anything in life: ignore the myths surrounding quick gratification, stumbling across millions of listeners, and easy monetization. It takes time, and you need to invest in these channels and have patience. We are bringing the expert—Collin Mitchell, Chief Revenue Officer at Salescast. Collin shares a few key insights; Be mindful about your ads; if you focus too much on monetization, installing programmatic ads that don't appeal to your audience, you may lose your audience. Being strategic about your ads will allow you to maintain the integrity of your show and build a brand while earning an income to grow. Collin also goes through the fundamentals of podcasting, but the one thing we want to highlight is SEO. Care about your show notes, titles, and the name of your podcast. Put yourself in the mind of your audience. What would they be searching? What are they typing? Use those keywords and establish some good stories and hooks surrounding it.

Collin's first Sales Job was at 22, then VP of Sales at 24, and Founder at 25. After that, he and his wife started their first company which5 which grew to 5M ARR in 26 months. Collin is a 4X Founder passionate about Sales, Entrepreneurship, and Podcasting! He is the Co-Founder of Salescast and Host of Sales Transformation. He currently lives in Los Angeles with his beautiful wife, four kids, and a new puppy!

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Mark Girvan, CCO of Freshbooks, joins the podcast this week - Mark got into sales at a company involved with the early days of voice recognition software, and this is where he fell in love with the art and science that technology can behold. George and Mark cover three topics: Monthly recurring revenue, the sale indicators, and acquiring new vs. engaging existing customers.

Monthly Recurring Revenue: We buy differently now—try before you buy is the new normal. As consumers, we do not want to get locked into a 2 or 3-year contract, and what we see as a consequence of this new pricing system is that customers will pay more over time. Consider the pricing model you are utilizing currently and if you are still locking in your customers. Monthly recurring revenue is not a "right," you must still deliver.

The Indicators for a Sale: Are you preparing your prospects to buy? There are certain signs that both your agency and your customer will show you they are ready to move forward with the buying process. Develop a checklist that has you engaging at the appropriate times with the right calls to action to scale your customers.

Acquiring New vs. Engaging Existing Customers: Nurturing current customers instead of chasing new ones. It is not always best to dig for diamonds in another backyard before you analyze your own. Instead, consider focusing on revenue AND churn. You can have a high NPS score while leaking revenue out the back door.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Executive coach, leadership expert, and award-winning author - Libby Gill guides organizations to build a culture based on an inspiring vision of the future. We are so lucky to have such an enthralling guest join us this week. Libby speaks on the 3-step process: Clarify the vision for life (professional and personal), simplify the pathway for yourself (we clutter lives with things that don't matter), then execute! Personal branding. Even if you work for that big company- they have the logo and the brand, but who are you?! Yes, it is tough to try and promote yourself when you’ve never been visible. Whether it be analysis paralysis in saying “What will people think of me? They’re going to think I’m bragging” or perhaps the old sales excuse of “I can promote anyone but myself!”. Become more confident in your expertise and realize that you have something to say. This is marketing, self-promotion is not a bad thing.

Libby has been featured on NPR, the Today Show, in the New York Times, Time Magazine, and The Wall Street Journal, and she is now here with you today on the Conquer Local Podcast. Libby is an awarding winning author of SIX books:

• Leadership Reckoning: Can Higher Education Develop the Leaders we Need
• The Hope-Driven Leader: Harness the Power of Positivity at Work
• You Unstuck: Mastering the New Rules of Risk-Taking at Work and in Life
• Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands
• Traveling Hopefully: How to Lose Your Family Baggage and Jumpstart your Life
• HR Directions

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Get excited, Conquerors - Mark Bowden is a world-renowned body language expert, keynote speaker, and bestselling author. He has been Voted Global Gurus' #1 Body Language Professional in the world. Mark is dropping the knowledge bombs on us; a few highlights from the episode are planting pieces of your DNA in working through zoom, setting a virtual work environment, and what it means to separate "work-self" and "home-self". In addition, Mark's unique GesturePlane system of nonverbal communication helps audiences maximize the power of using their own body language to stand out, win trust, and gain credibility every time they communicate.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

We welcome Alisa Smith, Accessibility Evangelist at AudioEye, to the podcast this week. She is a passionate accessibility advocate with a 20-year technology career working in design, development, and quality assurance in the digital marketplace, automotive, and financial services industries. We cover three quick wins you should start doing to bring accessibility to your's and your client's websites:

1. Label your buttons
2. Organizing your content by having clear and distinct headings
3. include text descriptions for your displayed pictures

While doing this, remember, it’s not about just getting all the information but creating an equivalent experience. There are 1 billion people worldwide with disabilities where digital accessibility is a real hindrance to purchasing. Alisa partners with AudioEye leadership to provide strategic direction to the teams who create their accessibility solutions.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.