The way we hire has changed, what does onboarding a remote workforce look like in today's landscape?

Conquer Local heads to Denmark to bring you Tricia Score. Tricia is the Sales & Customer Engagement Team Leads at Microsoft; she shares what her experience has been as she has already onboarded three salespeople remotely. Tricia puts the emphasis on remembering human interaction, making the connection to establish trust, and keep the lines open for communication. Now is the time to connect with others and find a mentor, 50% of people have a mentor but 75% of people think it is crucially important.

With more than 15 years in sales leadership and strategy, Tricia Score has a proven record in global and market expansion initiatives with a focus on high-growth results. In her past roles, Tricia has been specializing in establishing and enabling teams for success and driving sales results through sales excellence in her sales teams. Tricia recently joined Microsoft in early 2020, and before her role at Microsoft, Tricia worked in multiple sales leadership roles focused on sales operations, strategy, and enablement roles across Africa, Europe, and the US. Tricia holds an MBA from Marymount University.

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Franchise Selling must ultimately be around building trust with your customer base before getting started.

We welcome Joe Mohay, CRO & Co-Founder of Integrated Digital Strategies (IDS), on the podcast this week, and he is here to talk Franchise Selling. Joe shares what he has learned in his career regarding building trust with customers, "Businesses that go above and beyond are the ones who will succeed." He breaks it down into three sections, treat customers like family, prove to them you are trustworthy from advocacy from other customers, and be a raving fan for your customers.

Since the company was founded in 2012, Joe and the rest of the IDS team have worked closely with franchise organizations as a trusted franchise digital marketing partner. Their integrated approach to digital marketing focuses on franchise brands, local franchisees, and franchise development teams. This led to a stellar reputation in the franchise community and a Top-Tier Ranking by Entrepreneur Magazine in 2018 and 2019. Using his 20 years of digital marketing experience, Joe manages the company's revenue growth, sales and marketing strategies, nurturing of professional relationships, and delivering a solid ROI for their 55+ franchise brands.

Developing a Buyer Persona, learning the dos and don'ts, and why it's essential to understand the mindset of small business owners.

Stu Richards, CEO of Bredin, is our guest this week on the Conquer Local Podcast. Stu is a frequent speaker on marketing to small and medium businesses in North America. Bredin works with some of the largest brands and companies that are trying to appeal to SMBs. Stu explains by doing topic research around the buyer persona, and it allows us to understand better where to invest the marketing dollars and how to spend it accurately. This would include hiring, purchase intent, and brand intention. Stu also sheds light on buyer actions, it is vital to have an eye-catching website, but it is critical to have the right things on it.

Developing a brand identity for your agency is one of the best ways to take your brand to the next level.

Master Sales Series this week brings you the importance of having a robust brand identity. Strong brands are all around us. In our modern, digitized world, people are seeing an alarming number of brands everywhere they turn. Remember that study done in 2007 about people being exposed to 5,000 advertisements a day? Well that number has increased with the surge in mobile smart devices, increased social media usage from all demographics, brand placements, and everything you might see in day-to-day life. Companies and people leverage their brands to connect with customers and clients. With a strong brand, it is easier for your audience to get to know you.

You have to admire startup founders. Creating. building, developing, and growing a SaaS Startup is not an easy feat. 

SaaS Startup founders put everything on the line to drive forward with their dream of solving a problem, building a unicorn, or even employing 500 people. Jordan McFarlen, Business Incubator Manager at Cultiavtor powered by Conexus, in our guest this week. He is currently working with key stakeholders, community members, and most importantly entrepreneurs to build out the strategy and design for a community hub, which inspires innovation and entrepreneurship. Jordan is the first to admit - because he sees it first hand - there are going to be struggles with developing SaaS solution. It starts with the educational piece and solving a problem. If there is no problem to be solved, the need to pivot is essential.