In this episode, David Komar will address the costly impact of disengaged employees, citing research that links disengagement to higher absenteeism, more accidents, and significant losses in productivity and profitability. CEOs must be deliberate and consistent in their cultural strategies to ensure the organization's success. His insights will provide a concise, actionable framework for achieving this goal, necessitating the same rigor applied to other business strategies. CEOs must treat culture-building with the same seriousness as any major initiative, supporting it with leadership and a measurable implementation plan.