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Pete talks about the shifting revenue mix at Insider – which owns Business Insider, Morning Brew and Insider Intelligence – and breaks down the impact of cookies fading out. He says the lost revenue will be ameliorated by increases in private programmatic deals, subscriptions and first-party data programs.
By AdExchanger Talks4.5
7171 ratings
Pete talks about the shifting revenue mix at Insider – which owns Business Insider, Morning Brew and Insider Intelligence – and breaks down the impact of cookies fading out. He says the lost revenue will be ameliorated by increases in private programmatic deals, subscriptions and first-party data programs.

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