How to build a business around your key strengths (the ones you know about and the ones you don’t know about).

What is the best indicator of a successful consultancy? What are the dangers of chasing revenue and what goals are you putting off while you chase it. This episode takes a more holistic view of success that accounts for core values and the overall impact of your business.

When you start out in your consultancy you start with your existing relationships and referrals. At some point your business goals may grow beyond your network. Find out how to identify sooner than later that you need to change your strategy.

Finding the bottleneck will help you focus on what needs to be fixed to grow your business. What are you spending your time on? Is some of it busy work that is no longer necessary? Are you as the business owner the first bottleneck?

Entrepreneurship can be lonely. Why is that? How do we avoid being dragged down by well meaning and kind people whose advice may not be the right fit? And how do we move beyond it and surround ourselves with a community of people who get it?

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Consultants live and die by their results. But how do you own the results when you are not fully in control of your client? How to improve your odds of great results?

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Why should consultants think like investors? How an emphasis on yield and return on investment rather than just revenue can be applied to different aspects of a consulting business. And why it’s important to consider intangibles like energy, satisfaction and enjoyment of the work.

Marketing doesn’t need to be hard. It is simply doing what you do best and letting people know about it.

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How to pull yourself out of the work you are most comfortable doing and into the activities that will ensure your long term success.

Take the fear out of decommoditization. And how it can be the best approach for your consulting business.