Consulting with Authority

Jeff Rasmussen is the head coach and founder of Fairway Business Advisors and has over 35 years of leadership experience. He coaches business leaders to re-build their business and make it more time-efficient and effective. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Jeff became a business coach and strategist
• How Jeff started Fairway Business Advisors, who they work with, and the types of results they get for their clients
• The growth strategies Jeff has used to help expand businesses
• How Jeff got involved in co-authoring ‘Start it, Grow it, Sell it: The Journey of Business’
• The key challenges business owners tend to face
• How consulting firms can optimize their resource allocation
• How to best use LinkedIn to network and build connections

Resources:

• Smart Solutions Media
• Fairway Business Advisors
• Start It, Grow It, Sell It: The Journey of Business

Connecting with Jeff Rasmussen:

• Website
• LinkedIn

Connecting with the host:

Scott Cantrell on LinkedIn

Jeff Altman is an accomplished author, career leadership coach, and founder of The Big Game Hunter. He has over 40 years of recruiting experience, assisting individuals to improve their careers and become the leaders they want to be. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Jeff transitioned from recruiting to running a private coaching practice
• The key strategies Jeff used to develop his business and build connections
• The importance of having an effective brand that separates you from others
• The best type of content to create and how to leverage content on multiple platforms
• The best way to engage with a new prospect
• Why Jeff uses a customizable approach towards his coaching
• The importance of developing your listening skills and following your intuition

Resources:

• Smart Solutions Media
• The Big Game Hunter
• No BS Coaching Advice
• No B.S. Job Search Advice Radio

Connecting with Jeff Altman:

• LinkedIn

Connecting with the host:

• Scott Cantrell on LinkedIn

“Ten opportunities for you to tap into when the moment is right” is the mindset I want you to get into before you listen to this week's episode. I am breaking down my list of big and little changes you can make to your business that will open doors to growth and development.  Here are a few topics we’ll discuss on on this episode of Consulting with Authority:

• Keeping yourself fresh so your business stays fresh
• What is breakthrough vs breakthrough result
• Find what breakthroughs work for you

Connecting with the Host:

• Scott Cantrell on LinkedIn
• Smart Solutions Media
• Join Breakthrough Now on Facebook

Adam Anderson has over 35 years of professional experience in interim management, leading projects, and rapidly improving corporate performance. His projects are in strategy, marketing, finance, operations, and IT. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Adam got into the consulting world and the projects he’s done around the world
• What Adam’s average project looks like when he’s increasing a companies income
• How Adam created his consulting strategy and how it’s grown over time
• How to build a solid network of relationships with different experts
• What Adam’s general strategic client process looks like and how he builds rapport and a trusted relationship with his clients
• The importance of making a hypothesis and testing it thoroughly
• The most common missed opportunities of income businesses have with their current clients
• The best lesson Adam’s learned in his 35 years of professional experience

Resources:

• Smart Solutions Media
• ExecHQ 

Connecting with Adam Anderson:

• Website

Connecting with the host:

• Scott Cantrell on LinkedIn

I founded Smart Solutions Media to help coaches, consultants, and other business experts bring clarity, confidence, and control to their marketing efforts. Using proven strategies, we help our clients establish authority in their marketplaces so they can fill their pipelines with quality leads. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• The secrets of frictionless communication and selling
• How to control the conversation and the sales process
• The importance of being comfortable with your sales process
• How to handle a prospect’s objection and turn it into a positive
• The frictionless sales talk tracks and the 4-step sales process
• Why it’s important to put a value on your evaluation even if you wave the fee

Resources:

• Smart Solutions Media

Connecting with the host:

• Scott Cantrell on LinkedIn

Bill Keller is the President of Staffing Global, building the new footprint and strategic direction of the staffing industry. For over 25 years, Bill has worked across multiple business sectors and enjoyed wearing many hats – from engineering and operations to sales and consulting. An entrepreneur, business builder, and problem solver at heart – in 2010 he aligned his career path with his life’s mission of creating new opportunities for people around the world by building more effective staffing solutions and systems for business that save both time and money and help them grow. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Bill created a life where he could work from anywhere in the world and why he started Staffing Global
• The current employment trends we’re seeing coming out of the pandemic
• What ‘hybrid staffing’ is and the core philosophy behind it
• The difference between insourcing and outsourcing
• Common myths people have around insourcing staff
• The type of results organizations see when they properly insource staff
• The process Staffing Global has when finding organizations staff
• The ongoing support and development Staffing Global gives to their employees
• Why Bill provides a 100% moneyback guarantee

Resources:

• Smart Solutions Media
• Staffing Global
• The 4-Hour Workweek
• The World is Flat
• Staff Different

Connecting with Bill Keller:

• LinkedIn

Connecting with the host:

• Scott Cantrell on LinkedIn

Bart Camarata is the creator and host of the insurance industry’s only WebTV show, Benefit Adviser T.V. Bart’s a multimedia specialist, with experience as both a consultant and a multimedia marketer. With over 10 years of professional TV experience and a communications degree, Bart really understands the world of videography. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Bart became an owner/operator of a multimedia consulting and video firm
• Different red flags to look out for in video production firms
• The importance of avoiding vanity videos and ‘marketing masturbation’
• The process Bart goes through when consulting and creating videos
• How to use implementation meetings to leverage the client in sending you more referrals
• The type of video assets that can help consultants attract more clients
• The benefits of using a video template that you can send to your clients
• The importance of talking about money and knowing your value

Resources:

• Smart Solutions Media
• Benefit Adviser TV

Connecting with Bart Camarata:

• LinkedIn

Connecting with the host:

Scott Cantrell on LinkedIn

Faith Lester, after gaining years of experience, formed her own independent contracting business. Sheworks primarily in the world of HR and in Operations with her clients. When it comes to growing her business the key to payoff has been the quality and integrity she puts in her services. By being an asset to her clients, growth was only a matter of time. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Faith grew her new consulting business, quality over quantity model 
• Managing referrals and being a strategic asset to your main clients
• What Faith’s day to day work looks like
• What permanent business changes are staying in our post-pandemic world
• Are the foundations there for your business and are they adaptable
• The importance of standard operating procedures
• Playing to your strengths

Resources:

• Smart Solutions Media

Connecting with Faith Lester:

• Email 

Connecting with the host:

• Scott Cantrell on LinkedIn

Rusty Goodsell is the CEO of New Orchard which is a development company of an incredibly powerful consulting platform and tool called ‘The Journey Strategic Platform’. Rusty has a proven track record of successful turnarounds and buildups in the technology and software industries and has helped countless consultants in his role at New Orchard. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• The businesses Rusty’s started and how he ended up creating The Journey Strategic Platform
• The difficulties of being part of a tech startup during the pandemic
• Common challenges that consultants come up against
• How to network more effectively
• The importance of demonstrating your impact properly
• How The Journey Strategic Platform helps consultants

Resources:

• Smart Solutions Media
• New Orchard
• The Journey Strategic Platform
• Sales Navigator
• Journey System

Connecting with Rusty Goodsell:

• LinkedIn

Connecting with the host, Scott Cantrell:

• LinkedIn

Dawn Holly Johnson is a speaker, coach, organizational engineer, and creator of ‘The Widely Successful Enterprises Programme’. In her 20 years of experience, she has helped transform every size of company in every major industry and been the catalyst for businesses to realize $6B in cash flow improvements. During this time, she recognized that all organizations suffer from the same basic problems and she began to identify why. In Dawn’s soon-to-be-released book ‘What CEOs Don’t Know’ she addresses the effectiveness of traditional business practices while suggesting alternative practices that produce positive results. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Dawn’s mindset enabled her to help organizations improve their processes
• The difference between a traditional business and a wildly successful enterprise
• The issues with manipulating balance sheets to meet quarterly reviews
• The effect empowering your workforce has on your business
• The importance of having the right focus, structure, and mindset
• Common problems businesses face when they get bigger and how to fix them
• The most valuable lesson Dawn’s learned in her career

Resources:

• Smart Solutions Media
• Wildly Successful Enterprises Programme

Connecting with Dawn Holly Johnson:

• LinkedIn

Connecting with the host:

• Scott Cantrell on LinkedIn