Consulting with Authority

Keith Luscher is the Business Development Consultant at SYP Media, and a prospecting and marketing automation specialist. He’s been a consultant for over 25 years and has helped a countless number of businesses build their brand awareness and convert their prospects to customers. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Keith got to the point where he started his own marketing firm
• How digital production has changed content marketing
• The ways Keith markets his company ‘SYP Media’
• The importance of using ‘gentle persistence’ and selling yourself when prospecting
• The key concepts and strategies behind marketing successfully
• The issue with using the term ‘leads’
• What a gentle persistent campaign looks like
• How to improve your marketing message
• The biggest lesson Keith’s learned as a consultant

Resources:

• Smart Solutions Media
• SYP Media
• Serve your Prospects

Connecting with Keith Luscher:

• LinkedIn

Connecting with the host:

• Scott Cantrell on LinkedIn

Ella Glasgow saw a huge hole in the market when her family moved to a new state and had no way of connecting with folks during the 2020 pandemic. She dusted off her idea of a production company and changed her business plan to be a better service in a digital world. Ella now runs Beyond Virtual Events, a company that helps you create custom events for people to attend remotely. Here are a few topics we’ll discuss on on this episode of Consulting with Authority:

• Virtual Birthday Parties
• The founding of Beyond Virtual Events
• Taking action on your ideas
• Client engagement and education process
• Timing and precision of your messages

Resources:

Connecting with Holly Green:

• Website 
• Email 
• Facebook
• Linkedin   

Connecting with the Host:

• Scott Cantrell on LinkedIn
• Smart Solutions Media
• Join Breakthrough Now on Facebook

Holly Green has worn many hats over the years, from HR to sales, for many large companies. Her real magic began to shine when she became a consultant and entrepreneur by putting theory into practical application that adds value to businesses. Holly, now the CEO of The Human Factor, has put into practice the science of business and how we can wire our brains to build a better line of work. Here are a few topics we’ll discuss on on this episode of Consulting with Authority:

• Tips for cultivating your network 
• Creating neural networks and forming good business habits
• Being proactive in order to have reactive engagement 
• The Management Development Institute
• Defining and clarifying your “win”

Resources:

• Website
• Book

Connecting with Holly Green:

• Email 

Connecting with the Host:

• Scott Cantrell on LinkedIn
• Smart Solutions Media
• Join Breakthrough Now on Facebook

Scott Peterson is the founder and managing partner of Carver Peterson Consulting. Founded in 2014 they help growth minded entrepreneurs build high performing sales teams to win, retain and grow more of their right clients. Through their in-depth and collaborative engagements they build sales playbooks that are repeatable, scalable and sustainable. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Scott got to the point where he could start his own Consulting firm
• The importance of knowing what your product market fit is
• How Scott got initial momentum with Carver Peterson Consulting
• How Scott put together his blue chip profile
• What Scott’s COI process looks like
• How to engage with initial prospects and convert them to clients
• The importance of following a well-thought out process when screening new clients

Resources:

• Carver Peterson Consulting
• Aerotek

Connecting with Scott Peterson:

• LinkedIn

Connecting with the host:

• Scott Cantrell on LinkedIn

Mike Chirchirillo is an experienced organizational leader effective in business development and operation management. Mike founded his own consulting business with a focus on exemplary moral and ethical standards and has proved himself to be a successful consultant. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Mike applied abstract strategies and concepts into his consulting business
• The extent of the knowledge you can get from online research
• How Mike collects, aggregates, and analyses data in order to influence his decisions
• The power that data has on a consultants ability to be seen as an authority
• The key to effectively consult with mid size or large organizations
• What the Chirch Consulting model looks like
• The importance of having empathy

Resources:

• Chirch Consulting

Connecting with Mike Chirchirillo:

• LinkedIn

Connecting with the Host:

• Scott Cantrell on LinkedIn

Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years, and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• Sean’s history in startups, product management, and product strategy
• The differences between starting a product driven business and a service driven business
• The power of specializing into a specific niche
• How to build yourself up as a authoritative consultant
• How to find the right area of business that is properly suited for your skills
• The importance of seeing ‘failures’ as positive learning experiences

Resources:

• NxtStep Consulting
• Podcast Chef

Connecting with Sean Boyce:

• LinkedIn
• Email

Connecting with the host:

• Scott Cantrell on LinkedIn

Dr. Jim Kestenbaum is a Corporate Psychologist and President of The Solutions Group. With nearly 30 years of experience in over 300 different companies, Jim uses a variety of proven approaches to help your people engage, innovate, and produce. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Dr. Kestenbaum became a Corporate Psychologist
• The type of assessment and coaching Dr. Kestenbaum’s company ‘The Solutions Group’ focuses on
• How to demonstrate the value of your service and the importance of being confident and pragmatic
• Advice for independent consultants on where to lead their business during the pandemic
• Strategies to grow your consulting practice and effectively network
• Managing and leadership approaches that Dr. Kestenbaum uses
• The importance of time management and ‘blocking time’

Resources:

• The Solutions Group

Connecting with Dr. Jim Kestenbaum:

• LinkedIn
• Email
• Phone number
• Website

Connecting with the Host:

• Scott Cantrell on LinkedIn

Henry DeVries is a professional speaker and CEO of Indie Books International. He works with independent consultants who want to attract high-paying clients by marketing with a book or a speech. Over the last 10 years, Henry has helped create over 300 business books, 8 of which are published under his name. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Henry became CEO of Indie Books International and how they help independent consultants attract high-paying clients
• The best tactics and strategies to use to get traction in growing your business
• The extent of the value points you can gain by creating your own book
• Why indie publishing is better than traditional publishing or self-publishing
• The top three strategies for leveraging your book
• How Henry helps people prepare, publish, and promote their books

Resources:

• Indie Books International

Connecting with Henry DeVries:

• Twitter
• LinkedIn

Connecting with the Host:

• Scott Cantrell on LinkedIn
• Smart Solutions Media
• Join Breakthrough Now on Facebook

Mark LeBlanc, CSP has been on his own virtually his entire, adult life. He once had a job for six months and was inspired by the two words, “You’re fired!” At the ripe, young age of 21, he vowed he would do whatever it would take to make it on his own. And he has.

Mark runs a speaking and coaching business based in Minneapolis. His keynote speech titled Never Be the Same is a catalyst for how consistency plays a vital role in achieving in times of challenge and change. While he shares unique insights and ideas on commitment, his reveal on resolve will change the way your people take action for the rest of their lives. 

Mark has published or co-authored four books, including his first book, Growing Your Business which became an underground bestseller. His other books include: Never Be the Same, Build Your Consulting Practice and Defining YOU.

Here are a few of the topics we’ll discuss on this episode of Consulting with Authority

• Who Mark LeBlanc is and how he’s helped me better serve my customers.
• The best ways for business leaders to process the pandemic.
• The importance of having compassion in the business world.
• The global impact of the pandemic and the hidden opportunities it’s created.
• How best to outreach new potential clients.
• Tactics and strategies you can use to open new doors.
• The importance of having mentors.

Resources:

• “Defining You” Digital Book (courtesy of Mark)
• Discover Your Accelerated Growth Score HERE 

Connecting with Mark LeBlanc:

• LinkedIn
• Facebook
• Twitter
• Mark LeBlanc's Website

Connecting with the Host:

• Scott Cantrell on LinkedIn
• Smart Solutions Media
• Join Breakthrough Now on Facebook

Bill Cates is a Relationship Marketing Expert, best-selling author of 6 books, and highly sought-after speaker and consultant. With over 25 years of experience as a Relationship Marketing Expert, he’s learned a thing or two about how to best build business relationships. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• The importance of being bold about the value you hold.
• What effective sales marketing leadership looks like.
• How to attract more high-quality clients and create opportunities.
• The best type of language to use when asking for help.
• How to use engagement, leverage, and connection to increase your network.
• The value of being aware of your thought patterns and picking your battles.

Resources:

• Beyond Referrals
• Radical Relevance
• McKay’s Books
• Exponential Growth Guide
• Discover Your Accelerated Growth Score HERE 

Connecting with Bill Cates:

• Twitter
• Facebook
• Youtube
• Website
• Blog

Connecting with the Host:

• Scott Cantrell on LinkedIn
• Smart Solutions Media
• Join Breakthrough Now on Facebook