Food and groceries coupled with crime and violence are the primary concern for almost fifty percent of respondents in the 2025 calendar year for continuous consumer and media data. That's according to the Marketing Research Foundation's latest Marketing All Product Survey, which also marks five consecutive years of consumer and media data. The survey covers an adult population of almost 46 million people across all nine provinces, all districts and all municipalities. The survey also reveals that the number of consumers who took out a loan in the past 12 months increased by fifty-eight percent year on year. For more on this Bongiwe Zwane spoke to the CEO of the Market Research Foundation