Consumer Focus with Martin Newman

Martin is joined by Oz Katerji, documentary filmmaker, broadcaster with Sky News and equality advocate. Oz is of Middle Eastern heritage, and throughout his career he’s campaigned for a fair and informed understanding towards Middle Eastern and Muslim people. In this episode, he talks about the need for better cultural understanding and sensitivity in airports, and in particular airport security.

Martin is joined by Guy Orlov, hearing impairment activist and owner of CSeeke, a specialist service that offers deaf awareness training and one-to-one mentoring. Guy is profoundly deaf and uses both British and Israeli sign language. Interpreted by BSL translator Natasha Tranton, Guy offers his advice on making the high-street more friendly to people with hearing difficulties.

Martin Newman is joined by Simon Johnson, the chief executive of the Jewish Leadership Council and interim chair of the Rugby Football League. With years of experience advocating on behalf of the British Jewish community, Simon shares the best and the worst of how Jewish customers are treated in stores across the UK.

Serena Bhandari joins Martin Newman to discuss her experiences around having Tourette’s syndrome, and how stores and restaurants can make sure that staff can assist customers with ‘invisible’ disabilities.

Clicktale’s Liraz Margalit joins us all the way from Tel Aviv to talk through the latest breakthroughs in online behavioural research, and what her data suggests about the way we shop, consume and share online. One of the foremost experts into online behaviour, Liraz offers a unique insight into the way customers might interact with the platforms of tomorrow.

This episode covers the anecdotal experience of two women working in some of the UK’s biggest chain retailers, and what they think would help the companies they work with develop a better service for their customers. Saskia and Sophie reveal what they think needs to be done to ensure the boardroom is in touch with the shop floor.

Martin is joined by customer behaviour expert Philip Graves, author of the bestselling book ‘Consumer.ology’ to discuss the value of data uncovered by market studies, and question whether it can provide insight into what customers really want.

In our second episode, Martin Newman talks to Felix Farley, data ethics expert and AI developer at Intel. Previously the President of the Annual Artificial Intelligence in Business & Ethics (AIBE) Summit, featuring with the likes of Amazon, Google, Microsoft, Tesla and IBM, he provides expert insight into the ways in the ways customer data should be used and the implications of AI technology on commerce.