Content, Briefly

In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today’s shifting content world. Sean shares his move from Crossbeam to consulting with Gate Check Studios, helping brands and creators navigate declining organic reach and growing platform control.

They discuss why newsletters, communities, and websites matter more than ever, how content roles are evolving, and the rise of niche independent publishers. This episode offers practical advice and an optimistic view for anyone looking to build real audience connections beyond social media algorithms.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/

Gate Check Studios: https://gatecheckstudios.com/

Try Superpath Pro free: https://www.superpath.co/

Check out our podcast chatbot: https://podcast.superpath.co/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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In this episode of Content, Briefly, Jimmy Daly chats with Josh Spilker, content and SEO lead at AirOps, about how AI is transforming content workflows. Josh explains how AirOps goes beyond simple AI text generation by enabling scalable, customizable content processes—like internal linking and content refreshes—directly integrated with your CMS.

They dive into the emerging role of the content engineer, who builds and manages these AI-powered systems to boost productivity and streamline content operations. Josh also shares insights from recent SEO research, the importance of freshness and brand alignment, and how AI-driven content repurposing is changing marketing strategies. Whether you’re curious about the future of CMSs, AI in SEO, or new content roles, this episode offers a practical look at the evolving content landscape.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Josh on LinkedIn: https://www.linkedin.com/in/joshspilker/

The Rise of the 10x Content Engineer: https://www.airops.com/blog/10x-content-engineer

AEO Scorecard Report: https://www.airops.com/report/aeo-scorecard-report

AirOps Cohort: https://www.airops.com/cohort

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI and platform changes are blurring these lines and reshaping content strategies. Eric shares how his lean team uses podcasts as “big content” to fuel other channels and the importance of clear brand messaging. They also discuss the challenges of relying on social platforms versus owning your audience, and why strong content fundamentals and tools remain essential. Whether you’re figuring out how to get the most from your content or balancing big and small pieces, this episode offers practical insights for today’s marketers.

Try Superpath Pro free for 30 days: https://www.superpath.co/

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Superpath's weekly podcast: https://podcast.superpath.co/

Grow & Tell: https://www.dock.us/grow-and-tell

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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In this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optimization to create high-quality, question-driven content that aligns with buyer journeys and integrates seamlessly across sales and marketing teams. Tom shares insights on gating content “with intent,” building owned distribution channels, and measuring content impact beyond vanity metrics to influence pipeline and revenue. The conversation also highlights how AI tools are transforming content audits, personalization, and sales enablement workflows. Whether you’re focused on content strategy, attribution, or leveraging AI in marketing, this episode offers practical guidance and forward-thinking perspectives to help you future-proof your approach.

Your content drives revenue. Demand-Genius reveals how, allowing you to focus on creating outstanding content while ensuring your team receives full credit for its impact. Mention Superpath to receive a 20% discount – https://www.demand-genius.com/

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Tom Rudnai on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic content. Using a country music analogy, they emphasize creativity and experimentation as keys to standing out. Whether you’re a marketer or freelancer, this episode offers practical insights on navigating content creation and distribution today. Plus, learn about upcoming Superpath events and ways to get involved.

Thanks to Demand-Genius for supporting Superpath. Join us for a webinar with Demand-Genius on June 5. We'll be talking about content attribution and revenue impact.

RSVP here → https://lu.ma/5o3ccibi

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Is the company blog dead? https://newsletter.mkt1.co/p/episode8-company-blog-dead

Try Superpath Pro free for 30 days: https://pro.superpath.co/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy sits down with Deedi Brown, Head of Content and Education at Bubble, to explore the dynamic intersection of no-code development, AI, and content strategy. They dive into how Bubble is evolving as a leading no-code platform, embracing AI-powered “vibe coding” to empower non-technical founders and startups to build fully functional apps without writing code. Deedi shares insights on the challenges of marketing a platform with limitless use cases, the importance of community activation, and how AI is reshaping content workflows and brief creation at Bubble. Tune in for a fascinating conversation about the future of no-code, the shifting role of content teams in tech companies, and Deedi's unique side hustle as a longtime book reviewer on Instagram. Whether you’re curious about no-code tools, AI in content, or career growth in a fast-changing industry, this episode offers practical advice and fresh perspectives.

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Useful Links:

Deedi on LinkedIn: https://www.linkedin.com/in/dianeboland/

Deedi on Instagram: https://www.instagram.com/deedireads/

Deedi Reads: https://deedireads.com/

Website: https://bubble.io/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focused mindset to a results-driven approach is key. Jimmy and Eric share practical advice on gaining strategic experience, especially in smaller teams, and discuss emerging roles like content engineers using AI to scale content. Tune in for insights on balancing creativity with data, delegating effectively, and navigating career growth in today’s fast-evolving content landscape.

Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.

Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibi

Check out Superpath Pro and try it free for 30 days: https://www.superpath.co/

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Useful Links:

Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Superpath Slack Community

If Management is the Only Way Up, We’re All F’d

The Rise of the 10x Content Engineer

Buy Back Your Time

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer’s journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal conversations to prove their impact on pipeline and revenue. Tune in for practical insights on optimizing content experience, sales-marketing alignment, and balancing data with creativity in today’s fast-changing landscape.

Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com.

Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibi

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Useful Links:

Tom on LinkedIn: https://www.linkedin.com/in/edoty/

Website: https://www.demand-genius.com/

Does every marketing channel *actually* suck right now?

Every marketing channel sucks right now

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinking, and new tools. Eric shares his experience as a solo marketer navigating AI’s opportunities and challenges, from speeding up workflows to the risk of shortcutting skill development. Tune in for practical insights on content ops, customer research, and what it means to be a modern content marketer in 2025.

This episode is supported by our friends at Demand-Genius. Your content impacts revenue. Demand-Genius shows you how, so you can focus on creating great content, while Demand-Genius makes sure your team gets credit for the impact it has. You can learn more here.

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Useful Links:

Eric on LinkedIn: https://www.linkedin.com/in/edoty/Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Vibe Coding Workshop: https://www.superpath.co/blog/vibe-coding-for-content-marketers

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS. Kevan and Shannon share their unconventional career paths from content and marketing roles at companies like Buffer and Oyster to launching their own agency. They break down what brand really means in the B2B space—why it’s more than just a logo or tagline, how it connects to authentic purpose, and why it’s critical for differentiation in today’s crowded, commoditized market. Tune in for practical insights on building brand foundations, balancing emotional and logical appeals, and why content teams should care about brand now more than ever.

You can learn more and book a demo. All Superpath members get 20% off the first year.

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Useful Links:

Kevan on LinkedIn: https://www.linkedin.com/in/kevanlee/

Shannon on LinkedIn: https://www.linkedin.com/in/shannondeep/

Website: https://www.aroundthebonfire.com

Bonfire Campout: https://campout.aroundthebonfire.com/

Bonfire Newsletter: https://newsletter.aroundthebonfire.com/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.