On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss:

- How Caitlin scaled content production to 50 articles/month
- Her process for making sure every piece is reviewed by an SME
- Why she's rolling our her content strategy in distinct phases

👉 You can follow Caitlin Burns on LinkedIn here: https://www.linkedin.com/in/caitlin-burns-75a879a7/

👉 You can learn more about Dovetail here: https://dovetail.com/

On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss:

- Why Podia's content focuses almost exclusively on showcasing customers
- How SaaS companies can leverage creators' skills and audiences
- How to market a multi-product app with infinite buyer personas

You can subscribe to Benyamin's newsletter here 👉 https://diamondpencils.substack.com/

👉 You can follow Benyamin Elias on LinkedIn here: https://www.linkedin.com/in/benyamin-elias-5b1b0396/

👉 You can learn more about Podia here: https://www.podia.com/

On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss:

- How her start in reality prepped for marketing to technical buyers
- The fundamental marketing principles that power Code Climate's strategy
- How (and why) she's so careful about voice, tone and messaging

👉 You can follow Hillary Nussbaum on LinkedIn here: https://www.linkedin.com/in/hillaryberkowitz/

👉 You can learn more about Code Climate here: https://codeclimate.com/

On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss:

- How she's built a business she loves running
- How she secures great projects over and over again
- Tips for diversifying income streams and chasing novelty

👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/

👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/

On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss:

- Why no one trusts B2B SaaS content
- Why 80% of buyers still love Google
- What content team should be doing in 2024

You can read the full report here: https://www.marketingog.com/survey

👉 You can follow Nigel Stevens on LinkedIn here: https://www.linkedin.com/in/nigel-stevens-67218068/

👉 You can learn more about OGM here: https://www.marketingog.com/

On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss:

• What Ty is learning from customers and sales
• How important will SEO be in 2024?
• His recommendations for diversifying content

👉 You can follow Ty Magnin on LinkedIn here: https://www.linkedin.com/in/tylermagnin/

👉 You can learn more about Animalz here: https://www.animalz.co/

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss:

- Why Greg believes video is the future of content (for real this time)
- Why learning new skills has been so much fun
- How video is taking content marketers back to their roots
- What he learned doing content at scale at Shopify

You can read Greg's personal blog here: https://www.gregoryciotti.com/

👉 You can follow Greg Ciotti on LinkedIn here: https://www.linkedin.com/in/ciotti/

👉 You can learn more about Kapwing here: https://www.kapwing.com/

On episode #30, Jimmy speaks with Mel Yap  from MNTN. They discuss:

- Why MNTN doesn't rely on any single marketing channel
- How mastering tools has become a career advantage
- Why the content team meets weekly to look at metrics
- How Mel balances content creation, email marketing, team mangement and more

👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/

👉 You can follow Mel Yap  on LinkedIn here: https://www.linkedin.com/in/melissayap/

👉 You can learn more about MNTN here: https://mountain.com/

On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss:

- How Ash turned his side project into a full-time gig and then an exit
- What B2B sites can learn from niche media sites like Living Cozy
- The importance of learning tools (like Webflow) to maximize your own ability to GSD
- How to prioritize content when you have tons of ideas

👉 You can follow Ash Read on LinkedIn here: https://www.linkedin.com/in/ash-read/

👉 You can learn more about Frontcourt Studio here: https://www.frontcourt.studio/

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:

- Aaron's low-volume, high-impact content approach
- Why he only measures data points with a dollar sign in front of them
- Recart's unique SaaS + service model
- Lessons learned from four years at "the mothership" (aka Shopify)
- How he landed a byline in the New York Times

Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/

👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/

👉 You can learn more about Recart here: https://recart.com/