Content, Briefly

In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.

This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).

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Timestamps:

00:00 Intro

02:44 Who is Hila Bouzaglou?

03:26 Hila’s background.

05:35 The origins of Shelf.

06:44 Solving the challenge of subject matter expertise.

09:35 The customer lifecycle at Shelf.

12:44 Building subject matter expertise internally.

15:42 Where do they find writers?

18:43 Practical application of AI in research for content writing.

23:13 Quality assurance for produced content.

25:36 The team dynamics at Shelf.

30:47 Building the muscle by doing hard work.

32:48 Learn more about Hila and Shelf and get in touch.

33:10 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.

This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).

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Timestamps:

00:00 Intro

02:56 Who is Kasey Fleisher Hickey?

03:17 Kasey’s background.

04:13 What is Attentive?

04:58 Black Friday and Cyber Monday marketing campaigns.

06:14 Experience leading content at Attentive for 4 years.

08:08 Content as a program vs. content as a service.

11:03 Content team structure at Attentive.

12:10 Setting boundaries between other teams.

17:40 Content prioritization and being disciplined.20:03 How brand and content overlap. 21:49 Brand team at Attentive.23:23 Brand as a differentiator.25:20 Building a consistent experience for customers.27:45 Doing more with less.29:56 Learn more about Kasey and Attentive and get in touch. 30:34 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights, learnings, and more.

Access the full report here: https://www.thecontentstudio.com/the-state-of-discontent/

This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).

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Timestamps:

00:00 Intro

03:41 The ‘why’ behind The State of (Dis)Content.

07:38 Tommy’s thoughts on the report.

09:20 Key survey information.

11:58 The good news.

15:23 The not so good news.

23:49 The really bad news.

25:38 Tommy’s most creative and fulfilling period.

28:08 The worst news of all.

29:09 Reasons for not doing market research.

41:40 What has Content Marketing discontent?

43:13 Job market sentiment.

48:37 Management and getting executives to buy in.

57:30 Q&A session.

58:01 What does it mean to be a content marketer today?

1:03:47 How to do audience research.

01:09:55 Wrapping things up.

01:11:30 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off.

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In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on.

This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).

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Timestamps:

00:00 Intro

03:12 Eric Doty becomes Head of Community at Superpath.

05:42 Existing plans and transitioning to the Superpath Pro tier.

08:33 What’s included in Superpath Pro?

10:28 Building connections through the community. 

12:27 Superpath’s courses series.

13:58 Upcoming initiatives.

15:08 Building software. 

16:24 Enjoy the launch of Superpath Pro.

17:52 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips,  how she empowers writers with good editing and feed processes, and more.

This episode is brought to you by our friends at Duckbill (https://www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months.

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Timestamps:

00:00 Intro

03:03 Who is Jessi Craige?

03:25 Jessi’s background.

03:55 Editor’s role at First Round Capital.

05:01 Content’s purpose at First Round Capital.

06:36 Creating relevant expert-led content.

09:28 Jessi’s day-to-day and content calendar.

10:29 Are there still available topics to cover?

11:36 Has AI creeped into their workflow?

13:09 Differences in creating content for SaaS companies and a VC firm.

17:21 Content reporting at First Round Capital.

18:14 Investing in owned channels.

20:02 Are there technical SEO issues with a large library of content?

21:04 The intersection of the Review and their podcast.

22:22 Is there a significant video component to content in the First Round?

23:21 Transitioning from a writing role to an editor role.

24:47 Editorial tips to make writers better.

26:07 How much time does the editorial work take?

27:42 What to expect from the First Round.

28:39 Learn more about Jessi and First Round Capital and get in touch.

29:17 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more.

This episode is brought to you by our friends at SHUFFLL.

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Timestamps:

00:00 Intro 

02:58 Who's Haley Griffis?

03:14 Haley's background.

04:52 Transition from PR to content.

08:27 Buffer's culture of transparency.

13:37 Challenges and opportunities of maintaining a large blog.

17:50 Adaptable content strategy.

20:56 Low-performing content and audience engagement.

21:54 Content tracking and reporting.

24:54 Net new content and multimedia.

29:54 Buffer's hall of fame articles.

33:30 Learn more about Hailley and Buffer and get in touch.

35:04 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more.

This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).

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Timestamps:

00:00 Intro03:07 Who is Jakub Rudnik?04:13 Jakub’s background.06:54 What’s Softr and its core use cases?11:00 The no-code advantage in marketing Softr.13:34 How we think of content SEO at Softr.16:53 Who handles tutorial content at Softr.18:33 The type of customers we serve plus more use cases.22:14 The sales process at Softr.23:12 Finding success with blog post content.25:52 How we measure content success and report data.29:28 Learn more about Jakub and Softr and get in touch. 31:25 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/

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In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.

This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.

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Timestamps:

00:00 Intro

03:09 Who is Becky Lawlor?

04:05 The role of original research in thought leadership content.

05:40 The rise of data-driven content.

07:55 Becky's B2B Buyer Guide report.

10:48 Challenges and benefits of original research.

13:23 In-house vs third-party reports.

17:18 The execution challenges of original research.

20:30 Gated vs. open access to original research.

24:13 Research sources: product and third-party data.

27:24 AI in content creation and original research.

31:08 Learn more about Becky and Redpoint and get in touch.

32:00 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.

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Timestamps:

00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven market.06:48 Building trust through content in regulated marketing environments.08:39  Creating legally sound content for specialized markets.10:24 The impact of strategic content choices at Freshpaint.15:27 Integrating content, partnerships, and events for healthcare marketing.18:07 Strategic storytelling and measurement in content marketing.22:08 Proving marketing value before brand building.23:30 Content leadership in times of change.25:44 Learn more about Ray and Freshpaint and get in touch. 

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more.

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Timestamps:

00:00 Intro03:25 Who is Kisha Kisha Velazquez?03:55 Kisha’s background.07:22 Going into content marketing with an entrepreneurship background.09:58 Acquiring customers (in this case law students) at Fordham University School of Law.11:48 Day-in-the-life as a web content manager at Fordham.15:42 What goes into making the Fordham website accessible.17:02 Engaging subject matter experts for content marketing material.19:56 The type of web pages we publish at Fordham.21:47 How we approach SEO marketing.22:42 Domain authority and page ranking.24:50 Workflows and work-life balance working for a startup vs an established brand.29:23 The transition from startup to academic setting.31:07 Recent initiatives at Fordham.32:14 Learn more about Kisha and Fordham University School of Law and get in touch.33:15 Outro

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Useful Links:

Website: https://www.fordham.edu/school-of-law/Kisha on LinkedIn: https://www.linkedin.com/in/kishavelazquez/

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Stay Tuned:

► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.