This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.

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Timestamps:

• (00:00) - Intro

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Useful Links:

Switchboard Website: https://www.switchboard.app/

Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.

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Timestamps:

00:00 Intro
02:37 Who is Emily Triplett Lentz?
02:56 Emily’s background.
03:49 Calendly's journey from startup to enterprise.
05:19 Balancing PLG and sales-led motion simultaneously.
06:30 Calendly's content strategy.
09:21 Rethinking content amid challenges.
11:44 Calendly’s team structure and operations.
14:39 Creator-led distribution.
17:00 Content verticalization & cross-team collaboration.
21:06 Internal & external content creation.
22:34 Important metrics for evaluating content performance.
23:53 The role of product marketing in PLG motions.
25:26 Communication tools for team collaboration.
26:59  Content prioritization and OKRs.
28:19 Balancing new and existing content.
30:40 Example of a successful content piece.
33:10 Personal reflections on scheduling links.
35:23 Calendly's AI summit.
39:31 Learn more about Emily and Calendly and get in touch.
40:16 Outro

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Useful Links:

Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/

************************

Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
 

On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss:

- How Nicole manages content across multiple brands
- How she stays in touch with customer needs and feedback
- The moment her company realized its messaging was broken

👉 You can follow Nicole Lee on LinkedIn here: https://www.linkedin.com/in/nicolelee-content-strategist/

👉 You can learn more about Partnero here: https://www.remotecompany.com/

On episode #38, Jimmy speaks with Alina Benny from Aura. They discuss:

- How Alina built a rock solid bench of freelancers
- Why attention to detail and SOPs are the not-so-secret key to success
- How she runs a massive blog with a tiny team

👉 You can follow Alina Benny on LinkedIn here: https://www.linkedin.com/in/heyabenny/

👉 You can learn more about Aura here: https://www.aura.com/

On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss:

- How Caitlin scaled content production to 50 articles/month
- Her process for making sure every piece is reviewed by an SME
- Why she's rolling our her content strategy in distinct phases

👉 You can follow Caitlin Burns on LinkedIn here: https://www.linkedin.com/in/caitlin-burns-75a879a7/

👉 You can learn more about Dovetail here: https://dovetail.com/

On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss:

- Why Podia's content focuses almost exclusively on showcasing customers
- How SaaS companies can leverage creators' skills and audiences
- How to market a multi-product app with infinite buyer personas

You can subscribe to Benyamin's newsletter here 👉 https://diamondpencils.substack.com/

👉 You can follow Benyamin Elias on LinkedIn here: https://www.linkedin.com/in/benyamin-elias-5b1b0396/

👉 You can learn more about Podia here: https://www.podia.com/

On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss:

- How her start in reality prepped for marketing to technical buyers
- The fundamental marketing principles that power Code Climate's strategy
- How (and why) she's so careful about voice, tone and messaging

👉 You can follow Hillary Nussbaum on LinkedIn here: https://www.linkedin.com/in/hillaryberkowitz/

👉 You can learn more about Code Climate here: https://codeclimate.com/

On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss:

- How she's built a business she loves running
- How she secures great projects over and over again
- Tips for diversifying income streams and chasing novelty

👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/

👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/

On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss:

- Why no one trusts B2B SaaS content
- Why 80% of buyers still love Google
- What content team should be doing in 2024

You can read the full report here: https://www.marketingog.com/survey

👉 You can follow Nigel Stevens on LinkedIn here: https://www.linkedin.com/in/nigel-stevens-67218068/

👉 You can learn more about OGM here: https://www.marketingog.com/

On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss:

• What Ty is learning from customers and sales
• How important will SEO be in 2024?
• His recommendations for diversifying content

👉 You can follow Ty Magnin on LinkedIn here: https://www.linkedin.com/in/tylermagnin/

👉 You can learn more about Animalz here: https://www.animalz.co/