Content, Briefly

Crossbeam: Sean Blanda on building a 55,000-person newsletter

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In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.


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Timestamps:


  • (00:00) - Intro
  • (03:03) - Who is Sean Blanda?
  • (03:29) - What’s Crossbeam?
  • (04:43) - Crossbeam marketing function.
  • (06:31) - Crossbeam content team communication and structure.
  • (08:32) - Crossbeam marketing strategy.
  • (10:35) - Optimizing content execution in a mature industry.
  • (12:35) - Why building an email list is so important.
  • (15:52) - The role of SEO in Crossbeam's content strategy.
  • (18:09) - Journalistic approach to content marketing.
  • (21:33) - Crossbeam's content creation frequency and types.
  • (23:33) - Integrating events into content.
  • (27:00) - Quality versus quantity in content.
  • (28:19) - Crossbeam content creation tools.
  • (30:22) - Sean's perspective on AI in content creation.
  • (36:10) - Learn more about Sean and Crossbeam and get in touch.
  • (36:50) - Outro


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    Useful Links:


    Crossbeam Website: https://www.crossbeam.com/

    Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/

    Sean’s Website: https://www.seanblanda.com/


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    Stay Tuned:


    ► Website: https://www.superpath.co/

    ► YouTube: https://www.youtube.com/@superpath

    ► LinkedIn: https://www.linkedin.com/company/superpath/

    ► Twitter: https://twitter.com/superpathco


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    Don’t forget to leave us a five-star review and subscribe to our YouTube channel.


    This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

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