Content Kettle (eCommerce Special)

From buying sneakers for daily use to those who want limited-edition collectibles, the number of people falling in love with sneakers is growing by the day. As part of one such community that often discussed their collection and tips to keep them safe, Krishnav Dhingra found there was a need for sneaker care products in India. That's how Sneakare began, and today it is one of the brands that has also been seen on Shark Tank India for their unique ideas! 

The brand realised that a lot of their audience had to be introduced to sneaker care products. So they started to leverage content marketing to take the education-first approach to introducing different shoe care products and crates. From creating relatable content that was fun and an every day experience for many to doing giveaways, the brand has been experiment with different content types to reach their audience. In this episode, we get talking with the Founder himself, Krishnav Dhingra for a deep dive into their growth. 

Visit their website to know more.

A brand started out to change the unaware prejudices around skin colour in the society, Wild Little Society has paved its way into many households today. Started by Sunaina Somu Divakar during the pandemic after being blessed by a son, the brand's mission is to tackle the lack of brown representation in dolls proactively through their handmade toys. 

The Founder has been using Instagram to create and share audience-first content to reach out to mothers and encourage them to be the force of change behind the bigger problem. In this episode, we talk to her about how she started the brand, what keeps her driven and how she is using Instagram to market the brand's vision amidst all the noise. Tune in! 

Want to know more about the brand? 

Visit the website today. 

Twee In One is one of its kinds, eco-friendly fashion and clothing brand that is focused on making sustainable fashion a reality. The brand specialises in creating products that offer two looks in one, giving fashion a whole new meaning. They are rapidly solving the problem for women who want to travel for work and events without having to pack too much. Having been featured on Shark Tank India and an Amul ad, we decided to get talking with the brand to understand what marketing strategies have led them to reaching their target audience. 

In this episode, we talk to Niti Singhal, the Founder of Twee in One, who studied fashion designing in Milan and is bringing this unique style to Indian dresses. We deep dive into their social media marketing strategy for Instagram, and why she believes showing the person behind the brand is what leads to growth. Tune in right away to get more insight! 

If you want to learn more about Twee In One, visit their website. 

India's first homegrown brand that invests in independent clinical trials and research, Earth Rhythm's products steam from the Founder's own need to find safe skincare products for kids. Each product of the brand is formulated by in-house, trained Cosmetic Chemists and are made to be effective, safe and backed by cited scientific research; with a goal to solve most skincare problems without people having to seek prescriptions from costly dermatology clinics.  

To cut through the noise in the beauty and cosmetics industry, the brand has focused on using its own story and brand authenticity as their key marketing strategy. They leverage human to human marketing by showing the people behind the products, using the opportunity to display transparency and win consumer trust while educating them. In this episode, we have Harini Sivakumar, the Founder of Earth Rhythm, sharing how she started the brand and how she is able to consistently leverage these strategies to reach their target market. 

Tune in now! 

Learn more about Earthy Rhythm here. 

An Indian coffee brand that aims to establish their name for the traditional desi coffee in a market that is chasing after the Italian taste, Theka Coffee is a name that has won hearts across the globe. Theka Coffee is also one of the very few brands that succeeded at securing a funding during Shark Tank India for their unique take to the coffee industry. 

In this episode, we get talking with Bhupendar Madaan, the Founder of Theka Coffee to understand how he came up with the idea for the brand and the marketing strategies he has been putting to work to make it succeed. We also deep dive into their popular campaign, Gabru, that won hearts similar to how ZooZoos did for Vodafone, and how influencer marketing has become a primary source of revenue for the business. In addition to that, we are also discussing how their in-house team takes care of creating content for social media, and the importance of keeping a close watch on your ROI. 

Tune in for all the insights! 

Visit Theka Coffee to know more. 

An Irish clothing and accessories brand started by a designer who is fascinated with animals, Fauna.ie has a found a niche for themselves. From day one, the independent fashion brand's main influence is the animal kingdom. They create illustrations and prints that are contemporary, bring and strong; but more importantly, recognisable and loved by whoever wears them. 

In this episode, we talk to the Founder of the brand, Nadia about why she started the brand, finding her niche and how maintaining her unique selling proposition has turned into a marketing strategy for the business. We also touch upon how the brand makes use of social media to present their brand, creating content that is as authentic as their prints. 

Tune in to learn from the Founder's experience or visit their store to know more. 

Palette Bath is 100% vegetarian, cruelty-free and handcrafted artisan skincare brand. Each of the products are made from ingredients that are thoughtfully procured, ensuring consumers get the best for their skin. Founded by Rutica Dey and Sahaan Suman, the brand's goal is to bring every luxury cosmetics to the market and make caring for yourself, nothing but a cheerful experience.

One of their key eCommerce marketing strategies has been all about ensuring the highest quality of products and maintain authenticity in an otherwise noisy market of the beauty and cosmetics industry. In this episode, we speak to the two Founders about all the ways in which they launched the brand in the market and established a consumer base without chasing unrealistic standards set by competition. We also deep dive into why they believe quality content on social media, including good photography and videos is crucial for brands to focus on, from day one. 

When it comes to marketing a fashion and apparel brand, most businesses only look at online channels to run promotions. But Hanout Boutique takes a different approach to promotions by integrating offline events into their online eCommerce marketing strategies. In this episode with the Moroccon luxury ready-to-wear brand for women, we talk about using offline events and influencer marketing strategically to reach a targeted audience in this ever-increasingly competitive industry, with the Founder - Meriem Nour. 

To give more background on the brand, Meriem Nour is a self-taught Moroccan designer. Her brand, Hanout Boutique is based in Marrakech with its workshops and boutique located in the historic center of the city. Her collections come with an influence of the Victorian times owing to the years she spent in England and have a natural affinity for the Seventies and Rock culture. 

Tune in to the episode to learn how offline and online marketing strategies can be the hack to reaching your audience. 

If you want to know more about the brand, visit their store here. 

Following your passion and turning interests into a business is not easy. But Michelle Rose Quadros, an Architect by profession took the leap of faith and started a brand called Rose Art from her hostel room to sell gifting options with customizations. From cards, laptop stickers, note pads, keychains and so much more, the brand is full of creative energy and has paved its way into the hearts on many. In this episode, we speak with them on their journey to going online, how they leveraged Instagram and established a name for themselves using authenticity as their key strategy. 

If you haven't already, visit their store today. 

The Indian coffee market is fast evolving owing to the palette change of consumers. While this indicates the opening of a new opportunity for coffee brands, it also means more competition for consumer attention. In this episode, we decided to invite the Founder of Tribal Brew, an authentic Indian coffee brand, founded by Shivani R and her college friends to share their experience of getting started and establishing a market for themselves in these noisy times. 

But while you're at it, don't forget to visit their website for a truly unique coffee experience here.