Content Kettle (eCommerce Special)

A brand that envisions making sustainable living affordable, Sparrow Clothing is a fashion and apparel brand known for its unique approach to apparel. 

Their garment production process includes using environment-friendly fabrics and providing fair working conditions to each of the workers, making their small manufacturing unit a safe space for everyone while promoting a bigger cause. In fact, they recently launched a collection of products that have been upcycled to help reduce the waste generated; taking another step towards sustainability. 

In this episode, Shubhangi Misra, the Founder of Sparrow Clothing shares how she is building a sustainable fashion brand in times of endless competition and fast fashion, and how they moved from physical selling to reaching their customers online during and post-pandemic. 

You can also visit their store here. 

A traditional Argentine drink made from the leaves of the Yerba Mate Tree, Yerba Mate Wellness Tea is still a new concept and taste to most consumers in the FMCG market. But Anish Narang, has brought this flavour of Argentine beverage to India and has already become the talk of the town. 

The Yerba Mate Wellness Tea is known for its powerful antioxidants that are said to be 90% more than the traditional green tea that we're used to. Used by athletes, fitness enthusiasts and professionals in other parts of the world, the tea and its contents are fairly new to the market and getting consumers to change their tastes takes time. But more than time, it takes educating them about its endless benefits and why it's time for them to acquire new tastes. 

In this episode, we talk with Anish about his journey to making the decision of bringing this unique product to a new market, how his brand has been educating consumers in times when the traditional 'tea' and 'coffee' market competition is increasing every day. 

If you're someone who has a health and wellness brand or is planning to launch one with a unique product, this episode is for you. 

To get to know more about this unique blend and the endless health and wellness benefits it has to offer, you can visit their site here. 

BHU Botanicals is a skincare brand that stands for simplicity of use, safe products and efficient results; all while remaining true to their purpose of adding value to their customers.

With a carefully harnessed range of skincare products made out of pure earthy ingredients, the brand focuses on using transparent communication at the core of their marketing strategies. 

In this episode, Mahima Gupta, the Founder of BHU Botanicals shares how the skincare brand has carved out a niche for itself in a competitive market by putting their customers first and listening closely to their needs. Right from helping them make the right purchase by creating informative and educational content for campaigns to assisting them personally on chat, the brand is doing it all as they scale their business online! 

Tune in to know what makes BHU Botanicals a loved brand, and how they have managed to create this strategy for themselves over time. 

To know more about BHU Botanicals, visit their store today.

A brand that began from the very kitchen (or home, as he says), of GD Prasad, the Founder, VS Mani & Co. is a business that wants to bring a little of their home and familial love into yours with their range of coffee, snacks and many other products lined up in the coming time. With a story that speaks of their lifestyle choices on an every day basis to how the brand chooses to expand their catalog and offering to their audience, GD Prasad shares it all. 

In this episode, you're going to hear him, unfiltered and unapologetic, talking all about his journey to starting a D2C brand of his own and how storytelling has been at the core of not just the vision and mission; but also the eCommerce marketing and advertising strategy they use today. Carving a path of their own, VS Mani & Co. is built on the foundation of making you feel related to the brand instead of being promoted to and there's a reason for why GD Prasad chose this route for his brand, after working with many others across the industry for more than a decade! 

I'll let you tune in now. 

But if you're curious about what VS Mani & Co. is all about and why the brand is becoming our favourite, visit their store today. 

In times, when a typical online shopper has at least ten brands to choose from when making a purchase, what do you think really captures their attention and nudges them to choose one? 

More than 53% of online shoppers surveyed say that it isn't the deal or the discount that attracts them. It is the eCommerce branding that plays a critical role in how they feel about the brand before making a purchase. The stronger the brand, the easier it is to relate to it and the more likely they become to interact with the business. 

But how big an impact does eCommerce branding really have on marketing? In this episode, Monica Sharma-Patnekar, an eCommerce brand strategist joins us to deep-dive into what branding really is, why it is more important than ever today, its impact on your marketing efforts, and how you can define your brand in a unique manner. 

Tune in to get some expert tips and examples of eCommerce businesses that nailed branding and went on to see brilliant results from their marketing campaigns! 

If you're interested in putting everything Monica discusses on the episode to work, here are some handy links to get a headstart on eCommerce branding: 

Let's get your brand noticed! 

When it comes to communicating with your subscribers and customers, email marketing is still one of the most effective channels. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That's four times higher than any other digital marketing channel out there. 

But with every eCommerce business using this channel to promote their deals, send order receipts, or even newsletters, how do you get your message read? How do you get your subscribers to interact with your email marketing campaigns? If you haven't heard of it yet, the hack to great email marketing is - Gamification. 

In this episode, we're discussing the current status of eCommerce email marketing, where most brands go wrong resulting in lower engagement and conversion rates, what gamification is, and how they can implement it in their email campaigns. Shamaila Zahid, the Founder of Wild Cactus Studio is spilling all her secrets and knowledge that she has gained, working with global brands on their email and SMS marketing campaigns. 

If your eCommerce email marketing campaigns have been flatlining, this episode is for you! 

Once you listen to the episode and agree with Shamaila's approach, you can reach out to her for a FREE audit of your email system. Simply drop her a message at [email protected] and mention us. 

Let's get email marketing working for you again!

Moonstruck is a leading fashion and apparel brand that is bringing unique styles to wardrobes of women across all age groups and different stages of their lives, that can be carried from dawn to dusk easily. With a firm belief in the fact that clothes represent our unique personalities and styles, Moonstruck comes armed with modern tailoring and masterful finishes to give women outfits that flatter and compliment all shapes and sizes, making them feel empowered and in love with themselves! 

In this episode, we have Shrapi Singhvi, join us to share her story about starting Moonstruck, what it stands for and wants to achieve in the future, and how brands aspiring to build a business in this industry can do the same. 

Online store owners and marketers are using multiple channels and campaigns to drive more traffic to their site. But when it comes to conversions, most see an average conversion rate of about 9-11% or worse still, way lower. When you're spending hundreds and thousands of dollars reaching out and targeting your 'ideal' customers with campaigns, these just equal a handful of customers. Eventually, you're going to feel the burn in your resource pocket. 

A very big reason for this traffic to often not convert is the store's inability to capture the intent of buyers. Especially on products that have run out of stock or soon to be launched. So in this episode, we invited Rishabh Tayal and Hemant Purswani, who have been building smart apps to enable online stores to capture the purchase intent of buyers and then bring them back to the store without having to go through the entire cycle of reaching out to them and enticing them to visit the store by spending more! 

If you're soon launching a new product or collection, or are going to restock an item that you've seen a lot of interest in, this episode is for you.  

Get to know more about their apps and what they're building, here. 

ONEarth was designed with an umbrella mission of reinventing lifestyles to better reflect sustainable choices that our planet needs, and providing cost-effective, durable alternatives to do so. From Fashion to the Kitchen, Travel to Wellness, and the entire spectrum in between, the brand provides value additions to our lifestyle that don't burn a hole in the wallet and let us experience how good it feels to be One with the Earth.  They're even known for their sustainable packaging, where most brands promoting the cause tend to miss out. 

But starting and building a sustainable brand is no easy feat. With a misunderstood conception of what sustainability is, it can be challenging to make consumers pick the right products or understand the commitment they're making by interacting with the brand. 

Having done it all, Nitika, the CEO and Founder of ONEarth, is joining us in this episode to share her story on what made her start the brand and how she has built it from the ground up, educating one consumer at a time - for a lifetime, with unique eCommerce marketing strategies.  

For anyone who wants to start a brand that promotes sustainability or those who want to bring it into their existing brands, this episode has a lot for you! 

You can also take a look at what ONEarth is doing here. 

Live chat has become the leading digital contact method for most online consumers. According to various surveys, a staggering 46% of customers prefer live chat compared to just 29% for email, and 16% for social media. But with the competition in the eCommerce domain increasing by the day, so are the expectations of consumers from live chats. 

And come to think of it, as a consumer, when was the last time a brand responded to your questions right away? 

Or as a business, when was the last time you were able to reply to a customer 'just in time' and strike a conversation to help them make a purchase before they walk away. 

If you cringed at both my questions, this episode is for you. Live chat for most eCommerce stores is dead and it's not just impacting your sales, but also your brand - negatively. 

In this episode, we have an eCommerce expert with decades of experience in customer support, talking about how live chat needs to evolve with the times to help store owners manage it all on their own. At the same time, humanize their approach to strike real conversations with their store visitors, irrespective of what they're doing and where they are. Yes, quick turnaround times are possible and so is closing a sale on live chat.  

Meet Eric Kades, the Founder of TextChat, a live chat solution for eCommerce stores. After years of analyzing and identifying the problem with live chat as well as customer support, they have built a solution that leverages both SMS and live chat to enable online store owners, marketers, and support teams to finally get talking with their site visitors! 

Tune in for some actionables and surprising insights that no one told you of before. 

If you're interested in implementing the strategies that Eric shares during the podcast, get the TextChat live chat app here.