Content Kettle (eCommerce Special)

Building a sustainable business is no easy feat - from validating consumer needs, predicting future purchase patterns to creating demand and helping them see the value of products, there's a lot that needs to be done by a brand to find its footing before getting started on developing their own products and marketing them. 

So we decided to get the Co-Founder of The Good Route, an online marketplace for sustainable businesses to put their best foot forward to meet consumer needs with conscious products. In this episode, we're talking all about building out a loyal community before starting to develop your own products and leveraging a value-driven approach to reach your target audience. 

If you haven't met The Good Route yet, visit their website today. 

Kilobeaters, a healthy food and nutrition brand, based out of Pune, is making waves for their collection of the yummiest high protein and low carb snacks for everyone. Having made their way into the market through personal experiences, needs and hence a true understanding of their target market, the brand has been focusing on conscious growth across different demographics. With a no-frills approach to launching new products and marketing them in a highly competitive space, Kilobeaters is doing it all by staying true to their vision, mission and story. 

In this episode, Shyma Menon speaks about her brand, how it all started, the things they keep in mind when creating marketing strategies to promote her business, and her hot take on influencer marketing! Tune in right away. 

Looking for a healthy snack while you're at it? Don't forget to visit their store. 

Blue Tribe Foods is a pioneer in plant-based meat products today. Having started with a thorough research on their target market and the different taste palettes they were addressing, their mission is to provide delicious, sustainable food for everyone by using the best natural alternatives to meet.

In this episode, we have the Chief Commercial Officer or Blue Tribe Foods, Sohil Wazir, talking about how they started, and they used a content-first approach to reach their target audience and capture the market.

Tune in if you’ve been looking for DTC content marketing and collaboration marketing examples.

Haven’t met Blue Tribe yet? Visit their store here.

The Umbrella Store is a cute, lifestyle retail brand in the home decor, apparel, & gifting space. They have created and curated collectables across a varied collection from all over the world, with a lot of love and care. They have been winning hearts through their products and content that is sure to grab your attention.

So we got the Founder, Davneet Kaur, on the podcast to share her story and marketing tips with others in the industry.

PS. If you have been shying away from focusing on product pictures and content, or focusing on one channel first, you need to definitely hear her out on how to create a strategy that works!

Haven’t met The Umbrella Store yet? Visit their store here.

Neemli, a leading natural skincare brand based out of India, is winning hearts with its sustainable and handmade products. So we thought of getting them on the show to share their brand psychology, ethos and how they made their way into the consumer’s hearts in a competitive market.

Tune in to hear Bhaskara Seth, the Co-founder and CMO of Neemli, talk about their humble beginnings, the importance of research and the marketing strategies they have been making use of to reach their target audience and cut through the noise in an effective way.

Haven’t met Neemli yet? Visit their website here.

In the times of fast fashion, changing the narrative and influencing consumer purchase patterns to choose sustainability, is extremely challenging. But the one thing that can help your business stand out, is staying true to yourself and being authentic on the channels you're trying to reach your audience. 

In this episode, Gauri Ahuja, a young entrepreneur, who sidestepped from the conventional career path to start a brand of her own, UPSHOP - sustainable fashion wear, talks about her journey and how she took her unique concepts to the market. One of the things we loved about her approach to marketing UPSHOP is her authenticity and focus on the process, and we think you should hear her out! 

Tune in to the episode today. 

And if you want to explore what Gauri is creating at UPSHOP, you can visit her website here. 

High impact Sportswear and Gym wear brand for women, Brakefree is a brand that remains true to its name and is out here to change the narrative of what athletes and fitness enthusiasts really need to perform to their full potential. They're here to help you brake free and accomplish bigger milestones - no matter what your fitness journey looks like. But that's not all; the brand stems from the heart of an athlete - record-breaking endurance runner Sumedha Mahajan. 

In this episode, you will hear Sumedha speak her mind and spill out the passion for sports and fitness from the bottom of her heart, and how Brakefree came into being! But more importantly, you will learn about how investing time in creating or building products that truly add value to your end consumer is actually the secret to success, and how staying true to your intent, will navigate your brand even when times get competitive and challenging. 

One of the most fun, energetic episodes on Content Kettle, we recommend you hear this one out! 

To know more about Brakefree and what they've been working on, visit their store here. 

Based out of the globally-known, culturally-rich town of Gwalior, Amrutam is an Ayurvedic Lifestyle Brand and Wellness brand, that has a goal to bring together a community of individuals who are as passionate about Ayurveda and natural living as them. 

Established as a family-run business in 2006, over 15 years ago, today it is a thriving community of more than 1,00,000+ ayurvedic enthusiasts growing internationally. So we asked their Principal of Tech & Growth, Agnim Gupta to share his secrets on how he turned the business around with his sister, and took the ayurvedic products to market with an all-new approach using content marketing. 

Tune in to learn from a business that has seen the ups and downs of starting a lifestyle brand, and finding a niche that took them to the top! 

To know more about them, you can also visit their website here. 

A brand that has set out to change the way we feel about our underwear. A brand that has set out to have some fun in our day-to-day. Bummer is doing it all with bold colors and fun prints on their underwear collection, and are winning hearts by using humour at the core of their branding and marketing efforts.

In this episode, Sulay, the Founder of Bummer spills his learnings from having started an unconventional brand in the apparel industry and the strategies they used to build a solid foundation in the target market.Tune in for a fun conversation!You can also take a look at their store here.