Creativity isn’t just a buzzword, it’s a business advantage.

In this episode of Content Kingdom, host David G. Ewing speaks with Paul Coxhill, COO of LIONS. Recorded live at Content Marketing World 2025, Paul unpacks how LIONS has evolved into a powerful ecosystem that not only celebrates creative excellence but also quantifies its impact. Lions offers research, advisory, and learning platforms that help brands link creativity directly to business results.

Paul also shares his own journey from CMO to CEO to COO, offering advice for marketing leaders who want to step into broader business roles. The conversation challenges long-held assumptions about creativity being “fluffy” by showing how creative consistency, internal frameworks, and measurable KPIs can drive shareholder value and profitability. Whether you’re a creative, a CFO, or somewhere in between, this episode offers a compelling case for taking creativity seriously at the leadership level.

The secret to better content isn’t hustle, it’s structure.

In this episode of Content Kingdom, host David G. Ewing sits down with Melanie Deziel, Content Speaker and Author, live at Content Marketing World 2025. Melanie shares her Content Fuel Framework, a system that helps marketers consistently generate ideas by focusing first on what they want to say before choosing how to say it.

They also explore her latest book Prove It, and how to build audience trust with real proof instead of marketing fluff. If your team’s struggling to keep content fresh or justify strategy time, this episode offers clarity, structure, and actionable inspiration.

Find Melanie here: 🔗 Website – https://www.melaniedeziel.com 🔗 LinkedIn – https://www.linkedin.com/in/melaniedeziel/

What does “authentic” really mean in a world where AI is shaping the way we shop, market, and consume content?

In this episode of Content Kingdom, host David G. Ewing sits down with Girish Bettadapur, Director of GenAI Visual Media Stores Tech at Amazon and former Oracle leader, to unpack the future of trust in e-commerce.Together, they explore:Why authenticity isn’t about how content is created, but whether “what you see is what you get.”- How Amazon processes 15+ million pieces of content daily to ensure trust and accuracy.- The challenges of AI-powered shopping agents and what it takes to build customer confidence.- Practical lessons for content marketers on making material both human-friendly and AI-readable.- A surprising side story about ice cream, culture, and the power of great visuals.Whether you’re a marketer, technologist, or a Founder/CEO, this episode reveals how authenticity and content strategy must evolve in the age of generative AI.

Connect with Girish on LinkedIn:

https://www.linkedin.com/in/girish-bettadpur-0661972/

The real edge in content marketing isn’t AI or efficiency—it’s the emotional advantage.In this episode of Content Kingdom, host David G. Ewing sits down with Tomas Gonsorcik, Global CSO at DDB, live from Content Marketing World 2025. Together they unpack the idea of the emotional advantage—why the brands that win today are the ones that consistently connect with people on a deeper, human level.From Volkswagen’s timeless “Think Small” campaign to McDonald’s promise of feel-good moments, Tomas shares lessons from iconic advertising history and applies them to today’s AI-driven content landscape. They discuss how courage, creativity, and even “good friction” shape the content and unforgettable customer experiences you create, plus why chasing efficiency alone leaves most content flat.If you’re looking to understand how to break through the noise, build lasting emotional connections, and rethink content strategy for the future, this conversation is packed with insights you won’t want to miss.Find Tomas here:Website - https://www.ddb.com/about-us/leadership/LinkedIn - https://www.linkedin.com/in/gonsorcik/

What does “authentic” really mean in a world where AI is shaping the way we shop, market, and consume content? In this episode of Content Kingdom, host David G. Ewing sits down with Girish Bettadapur, Director of GenAI Visual Media Stores Tech at Amazon and former Oracle leader, to unpack the future of trust in e-commerce.

Together, they explore:

• Why authenticity isn’t about how content is created, but whether “what you see is what you get.”

• How Amazon processes 15+ million pieces of content daily to ensure trust and accuracy.

• The challenges of AI-powered shopping agents and what it takes to build customer confidence.

• Practical lessons for content marketers on making material both human-friendly and AI-readable.

• A surprising side story about ice cream, culture, and the power of great visuals.

Whether you’re a marketer, technologist, or Founder/CEO, this episode reveals how authenticity and content strategy must evolve in the age of generative AI.

In this episode of Content Kingdom, host David G. Ewing sits down with Jimmy Gibson—former magician turned VP of Brand Communication at Thrive Internet Marketing Agency—to explore how the principles of magic translate into marketing that captivates and converts. Jimmy unpacks his Magic Script Framework of connection, curiosity, and conversion, shares how to rise above the flood of AI-generated noise, and reveals why great content requires equal parts head and heart.

Marketing doesn’t have to feel like chaos. In this episode of Content Kingdom, host David G. Ewing sits down with Tim Parkin of The Parkin Group to uncover practical systems every marketing leader can use to escape “marketing hell” and create predictable results.

You’ll learn:

• How to design your “perfect week” with the Strategic Hour

• Why 80% of marketing is trash (and what to focus on instead)

• The four Fs to fix your meetings and reclaim hours of your time

• How to use Results in Advance to validate campaigns before spending big

• Building a weekly leads machine that delivers consistent growth

Whether you’re a marketing director, manager, or aspiring leader, this episode is packed with actionable strategies to help you work smarter, lead confidently, and generate real results.

👉 Connect with Tim on LinkedIn: https://www.linkedin.com/in/tparkin/

MasterCard’s Executive Vice President of Marketing & Communications for the Americas, Rustom Dastoor, joins our host, David G. Ewing on Content Kingdom. In this episode, he shares how one of the world’s most valuable brands thrives in today’s fragmented, polarized media landscape. From PGA mic’d-up moments and Lionel Messi partnerships to McLaren Formula 1 and small-town holiday festivals, Rustom reveals how MasterCard integrates into people’s passions — sports, music, entertainment — instead of interrupting them. Discover the strategy behind big global sponsorships, clever local activations, and even multi-sensory branding designed for the future of frictionless payments.

In this episode of Content Kingdom, host David G. Ewing sits down with Alec Haase, GM of AI Decisioning at Hightouch, to explore the transformative power of AI in content creation and marketing.

Discover how AI is reshaping the landscape by enabling marketers to harness data-driven insights, optimize campaigns, and achieve unprecedented efficiency. Alec shares real-world examples of AI's impact, from personalized marketing strategies to the future of content decisioning. Tune in to learn how AI is not just a tool, but a game-changer in the world of marketing.

In this episode of Content Kingdom, we’re diving deep with Brian A. Hall, a seasoned storyteller and strategic thinker who believes that connection is the true foundation of impactful content.We explore:- Why connection matters more than just pumping out content- The human side of content marketing- Brian’s journey and insights into building meaningful audience relationships- Real-world tips on staying authentic while scaling your messageIf you're a creator, marketer, or just someone who cares about making content that actually connects, this one’s for you.👉 Don't forget to like, subscribe, and hit that 🔔 to keep up with the latest from Content Kingdom!