Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley.

We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas.

Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results.

HIGHLIGHTS:

• Discover what true content marketing is
• Figure out what platform works best for you
• Allow yourself to be comfortable with your content
• Understand what it means to own your content

QUOTES:

"I don't even think about content as being separate from marketing necessarily."

"The first thing is just to shift your mindset and think about everything that you do as an opportunity to tell your story, brand yourself, let people know what value you can offer them, and grow your own business. That's the value of content."

"I also wanted secondarily to see what is it like to build an audience? What does it like to connect with people? What is it like to use a vehicle like an email newsletter to extend your personal brand and to build your personal brand?"

"I think the important thing is to launch something that you own and not on a social channel."

GUEST LINKS

Websites:

www.marketingprofs.com

www.annhandley.com

Instagram: @annhandley

Twitter: @annhandley

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

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Talk soon!